Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Rebecca Behrendt

Milwaukee,WI

Summary

Results-driven, strategic marketing expert with experience in both project and account management across multiple industries including retail, insurance, nonprofits, and healthcare. Demonstrated ability to oversee the development and execution of major brand launches and integrated multichannel marketing campaigns to drive awareness and increase revenue for multi-billion-dollar brands.

Overview

10
10
years of professional experience

Work History

Senior Account Manager

Lighthouse Medical Communications
08.2023 - Current
  • Day to day account strategic lead for a newly launched pharmaceutical brand, including overseeing and managing the client’s $1.5M scope of work
  • Ensure strategy alignment and high-quality delivery of each project deliverable
  • Provide insightful feedback and strategic recommendations on the client’s brand marketing initiatives
  • Collaborate with medical and creative colleagues on scientific content development, acting as the liaison between the client and internal team
  • Manage client financials including providing monthly revenue forecasting, budget to actual tracking, invoice processing and budget/scope creation within the CMap software platform
  • Establish internal team best practices and ways of working in order to grow rapport and support retention, staff growth and training drivers.

Global Account Supervisor

YAMA Group
03.2023 - 06.2023
  • Acted as the day-to-day lead on client businesses, brands, and relationships, managing up to 12 projects at a time
  • Owned and communicated overall client vision for marketing programs to internal agency team; oversaw brand strategy and marketing tactics
  • Drove overall client satisfaction, account level profitability and organic growth
  • Stayed on top of industry trends, client business, competitors, environment and more, proactively seeking ways for client/agency team to succeed
  • Worked hand-in-hand with project managers to efficiently and effectively shepherd work through the agency.

Account Director

Avant Healthcare
09.2021 - 03.2023
  • Operated as the strategic lead for a major Oncology pharma brand, including the development of key alliances and interactive marketing/advertising strategies that supported the brand’s business objectives
  • Provided peer-to-peer best practices and innovative recommendations and measurements to move the client’s brand forward
  • Managed client services team members and acted as a team leader in building strong, mutually trusting relationships with clients through clear communication and sound strategic guidance
  • Collaborated internally with the cross-functional (creative, medical, digital, analytics) teams to deliver strong and relevant solutions to customers, encompassing peer-to-peer content development, video, digital solutions, national broadcasts, advisory boards, speaker training meetings, and product theaters
  • Provided internal process improvement and enhancement recommendations to ensure quality and accuracy across all deliverables
  • Identified opportunities for growth within existing client account and presented/positioned new ideas to client on an ongoing basis
  • Oversaw a ~$2M annual budget including regular internal and client financial reporting and ensuring that financial goals were met/exceeded.

Senior Account Manager

Avant Healthcare
04.2019 - 06.2021
  • Acted as liaison between a large Immunology pharma client and internal teams and ensured strategic objectives were met with each client project
  • Oversaw the overall project scope from a client and account perspective and communicated scope changes when necessary
  • Monitored and managed project-related risks and issues in partnership with the project manager; resolved and escalated risks and issues to the client when needed
  • Ensured quality and consistency across multiple tactics that were led by both Avant Healthcare and external partners
  • Demonstrated financial acumen in oversight and ownership of client forecast and profitability
  • Provided leadership of program management at live and virtual events such as speaker training meetings and advisory boards for healthcare professionals
  • Led and oversaw strategic planning and implementation of new product launches including major pharma brands
  • Led and actively participated in strategic brainstorming sessions and annual strategic planning.

Account Manager

Avant Healthcare
03.2016 - 04.2019
  • Acted as liaison between a large Immunology pharma client and internal teams and ensured strategic objectives were met with each client project
  • Oversaw the overall project scope from a client and account perspective and communicated scope changes when necessary
  • Monitored and managed project-related risks and issues in partnership with the project manager; resolved and escalated risks and issues to the client when needed
  • Ensured quality and consistency across multiple tactics that were led by both Avant Healthcare and external partners
  • Demonstrated financial acumen in oversight and ownership of client forecast and profitability
  • Provided leadership of program management at live and virtual events such as speaker training meetings and advisory boards for healthcare professionals
  • Led and oversaw strategic planning and implementation of new product launches including major pharma brands
  • Led and actively participated in strategic brainstorming sessions and annual strategic planning.

Account Executive

Responsory
05.2014 - 03.2016
  • Developed strategic direct marketing communications plans and provided counsel to clients
  • Directed activity on assigned accounts, kept clients informed of account direction and maintained forward momentum on projects
  • Wrote copy for digital banner ads, landing pages, email campaigns and blog posts
  • Executed media relations, social media, community relations, and event planning
  • Kept apprised of clients’ brands/products/services/marketing developments – their key issues, competitive situation, and industry trends
  • Wrote proposals for clients’ marketing initiatives and coordinated quotations/estimates for client approval
  • Provided metrics tracking and results reporting of direct marketing campaigns and initiatives
  • Actively identified and developed new business opportunities within existing accounts and supported other new business efforts with the sales team.

Education

Master of Business Administration ~ Marketing -

Concordia University Wisconsin
Mequon, WI
05.2009

Bachelor of Science ~ International Business -

Concordia University Wisconsin
Mequon, WI
05.2009

Skills

  • Business Development
  • Project Management
  • Digital Marketing
  • Brand Management
  • Strategic Planning
  • Revenue Generation
  • Client Relationship Building
  • Cross-Functional Collaboration

Timeline

Senior Account Manager

Lighthouse Medical Communications
08.2023 - Current

Global Account Supervisor

YAMA Group
03.2023 - 06.2023

Account Director

Avant Healthcare
09.2021 - 03.2023

Senior Account Manager

Avant Healthcare
04.2019 - 06.2021

Account Manager

Avant Healthcare
03.2016 - 04.2019

Account Executive

Responsory
05.2014 - 03.2016

Master of Business Administration ~ Marketing -

Concordia University Wisconsin

Bachelor of Science ~ International Business -

Concordia University Wisconsin

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Rebecca Behrendt