Strategic Marketing Consultant with extensive experience in crafting and executing effective marketing strategies. Proven ability to identify market opportunities and develop compelling value propositions that drive business growth. Track record of enhancing brand visibility and customer engagement, resulting in increased sales revenue.
Overview
6
6
years of professional experience
Work History
Project Management, Research & Insights Contractor
Street Source Marketing & Communications
Denver, CO
01.2023 - Current
Built an in-house passenger insights function and modernized feedback systems for a major airport, reducing research costs, improving vendor performance, and driving more strategic, data-informed decisions.
Led the go-to-market strategy for a first-of-its-kind airport rewards program, driving early adoption and long-term engagement among employees and travelers.
Crafted multicultural marketing strategies rooted in cultural fluency, building authentic connections with diverse audiences, and informing inclusive campaign development.
Directed brand and place-making strategy for airport concessions, elevating them as curated, destination-driven experiences that enhance travelers’ sense of place.
Developed a robust zero-party data and persona program through member surveys, enabling precision-targeted marketing, and expanding the airport's first-party data ecosystem.
Business Director
Khesed Wellness
Denver, CO
12.2023 - 06.2024
Collaborated with the CEO, Founder, and Director team to synchronize strategic initiatives, enhance organizational growth, and double Corporate Program revenue through expansion and optimized partner utilization.
Spearheaded development of multi-million-dollar fundraising strategy, generating over $500K in new grants while attracting further funding from donors, corporate sponsors, and foundations to broaden access to mental health care.
Directed integrated marketing and communications strategies across digital and corporate channels, boosting program visibility, and accelerating partner onboarding and launch timelines.
Championed culturally inclusive outreach efforts, improving language accessibility and cultural responsiveness—resulting in increased engagement from Spanish-speaking clients and clinicians.
Strengthened cross-functional collaboration between clinical, operational, and administrative teams, optimizing program delivery and enhancing connectivity to community-based care.
Marketing & Business Development Lead
Khesed Wellness
Denver, CO
06.2022 - 12.2023
Spearheaded fundraising and marketing initiatives supporting 20% of organization’s annual budget, achieving FY22 revenue targets and facilitating strategic fund allocation to high-impact mental health programs.
Formulated and implemented integrated marketing and communications strategies—elevating brand visibility, strengthening donor engagement, and ensuring alignment with HIPAA regulations and nonprofit standards.
Guided and directed a cross-regional team of Marketing and State Managers, enhancing collaboration and team performance across departments.
Led diversity and inclusion efforts by promoting culturally sensitive storytelling and working alongside stakeholders to evaluate and establish equitable practices throughout communications and programming.
Enhanced outreach and donor engagement through data-driven content, targeted campaigns, and mission-focused events—consistently optimizing strategies to boost campaign performance and broaden organizational reach.
Marketing Manager
Khesed Wellness
Denver, CO
06.2021 - 06.2022
Led integrated marketing across digital channels to launch programs, drive fundraising and recruitment, and expand access to mental health services—boosting digital reach and improving Google AdWords grant performance by 900%.
Digital Strategist
JBC
Denver, CO
07.2021 - 03.2022
Partnered with Adobe to assist clients like General Motors and Barclays Bank leverage technology to achieve strategic business objectives.
Developed a comprehensive use case library for GM to support customer nurture efforts, and the launch of their electric vehicle portfolio.
Assisted Barclays Bank in implementing targeted balance transfer offers by leveraging Adobe platform functionalities.
Social Media Coordinator
Khesed Wellness
Denver, CO
03.2021 - 06.2021
Spearheaded multi-platform social media strategy incorporating content pillars on mental health, services, education, and social justice, enhancing brand visibility, engagement, and growth among clients, donors, and therapist applicants.
Digital Sales Strategist
The E.W. Scripps Company
Colorado Springs, CO
06.2019 - 02.2021
Led end-to-end digital strategy across 55+ accounts, representing 50%+ of digital revenue, driving a 9% YoY increase, and contributing to 15% overall station growth.
Mentored a team of 10 account executives, developing high-impact sales presentations, enhancing digital product knowledge, and building confidence in digital products, while providing strategic campaign guidance and uncovering upsell opportunities to drive revenue growth.
Education
Bachelor of Science - Journalism - Strategic Communications
University of Kansas
Lawrence, KS
Timeline
Business Director
Khesed Wellness
12.2023 - 06.2024
Project Management, Research & Insights Contractor
Street Source Marketing & Communications
01.2023 - Current
Marketing & Business Development Lead
Khesed Wellness
06.2022 - 12.2023
Digital Strategist
JBC
07.2021 - 03.2022
Marketing Manager
Khesed Wellness
06.2021 - 06.2022
Social Media Coordinator
Khesed Wellness
03.2021 - 06.2021
Digital Sales Strategist
The E.W. Scripps Company
06.2019 - 02.2021
Bachelor of Science - Journalism - Strategic Communications
<ul>
<li>Spearhead the management and oversight of the National Bio and Agro-Defense Facility (NBAF) project, a pivotal national asset developed in partnership with the U.S</li>
<li>Department of Agriculture (USDA) and the U.S</li>
<li>Department of Homeland Security (DHS)</li>
<li>Collaborate with USDA and DHS stakeholders to ensure a seamless transition of operations and mission capabilities from the aging Plum Island Animal Disease Center (PIADC) to NBAF, ensuring uninterrupted research, diagnostics, and training essential to national security</li>
<li>Lead the operational endurance phase, validating work processes and laboratory setups to guarantee compliance with the highest safety and biocontainment standards, particularly in biosafety level-4 (BSL-4) environments</li>
<li>Act as the hiring manager, conducting interviews and selecting high-quality employees to ensure the success of both DCA and NBAF</li>
<li>Serve as a subject matter expert pert for the payroll system Paychex, overseeing and approving payroll for 63 officers biweekly while managing paid time off and leave requests to maintain the security posture for the facility</li>
<li>Monitor project milestones, providing critical updates to senior management and stakeholders while ensuring alignment with USDA's mission objectives and federal guidelines</li>
<li>Direct the development and execution of strategic initiatives to facilitate efficient collaboration with federal partners, ensuring all laboratory operations adhere to regulatory requirements set forth by the Federal Select Agent Program (FSAP)</li>
<li>Foster a culture of excellence and professionalism within the team, emphasizing rigorous training, safety compliance, and operational integrity as key components of NBAF's mission to safeguard public health and the nation's food supply</li>
<li>Monitored budgeting activities by tracking expenditures and providing regular updates to management.</li>
<li>Analyzed existing processes within a department or organization in order to identify areas for improvement or increased efficiency.</li>
<li>Implemented quality control measures throughout each stage of a project's lifecycle.</li>
<li>Worked closely with senior managers to ensure that all projects were completed according to schedule.</li>
<li>Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.</li>
<li>Provided administrative support to the Project Manager in order to facilitate successful project outcomes.</li>
<li>Prepared monthly progress reports summarizing key accomplishments achieved since the last report.</li>
<li>Trained junior staff on best practices for managing multiple projects simultaneously.</li>
</ul> at Defense Contracting Activity, LLC<ul>
<li>Spearhead the management and oversight of the National Bio and Agro-Defense Facility (NBAF) project, a pivotal national asset developed in partnership with the U.S</li>
<li>Department of Agriculture (USDA) and the U.S</li>
<li>Department of Homeland Security (DHS)</li>
<li>Collaborate with USDA and DHS stakeholders to ensure a seamless transition of operations and mission capabilities from the aging Plum Island Animal Disease Center (PIADC) to NBAF, ensuring uninterrupted research, diagnostics, and training essential to national security</li>
<li>Lead the operational endurance phase, validating work processes and laboratory setups to guarantee compliance with the highest safety and biocontainment standards, particularly in biosafety level-4 (BSL-4) environments</li>
<li>Act as the hiring manager, conducting interviews and selecting high-quality employees to ensure the success of both DCA and NBAF</li>
<li>Serve as a subject matter expert pert for the payroll system Paychex, overseeing and approving payroll for 63 officers biweekly while managing paid time off and leave requests to maintain the security posture for the facility</li>
<li>Monitor project milestones, providing critical updates to senior management and stakeholders while ensuring alignment with USDA's mission objectives and federal guidelines</li>
<li>Direct the development and execution of strategic initiatives to facilitate efficient collaboration with federal partners, ensuring all laboratory operations adhere to regulatory requirements set forth by the Federal Select Agent Program (FSAP)</li>
<li>Foster a culture of excellence and professionalism within the team, emphasizing rigorous training, safety compliance, and operational integrity as key components of NBAF's mission to safeguard public health and the nation's food supply</li>
<li>Monitored budgeting activities by tracking expenditures and providing regular updates to management.</li>
<li>Analyzed existing processes within a department or organization in order to identify areas for improvement or increased efficiency.</li>
<li>Implemented quality control measures throughout each stage of a project's lifecycle.</li>
<li>Worked closely with senior managers to ensure that all projects were completed according to schedule.</li>
<li>Conducted research on potential vendors, suppliers, contractors and subcontractors for projects.</li>
<li>Provided administrative support to the Project Manager in order to facilitate successful project outcomes.</li>
<li>Prepared monthly progress reports summarizing key accomplishments achieved since the last report.</li>
<li>Trained junior staff on best practices for managing multiple projects simultaneously.</li>
</ul> at Defense Contracting Activity, LLC
<ul><li>Spearhead all accounting operations, including A/R, A/P, payroll, and general ledger, for a midsized financial services firm, resulting in a 25% improvement in operational efficiency.</li><li>Prepare and analyze complex financial statements and reports, providing actionable insights to senior management and supporting data-driven decision-making.</li><li>Lead and mentor a team of 5 accounting professionals, fostering a culture of continuous learning and development, and achieving a 95% employee satisfaction rate.</li><li>Collaborate with external auditors and regulatory bodies, ensuring compliance with GAAP, IFRS, and internal control procedures, and successfully navigating annual audits.</li><li>Implement and manage a new accounts payable system, reducing processing time by 30% and improving accuracy by 20%.</li><li>Key Achievement: Successfully managed a complex merger and acquisition project, ensuring seamless integration of financial systems and minimizing disruption to daily operations.</li></ul> at Security Financial Services<ul><li>Spearhead all accounting operations, including A/R, A/P, payroll, and general ledger, for a midsized financial services firm, resulting in a 25% improvement in operational efficiency.</li><li>Prepare and analyze complex financial statements and reports, providing actionable insights to senior management and supporting data-driven decision-making.</li><li>Lead and mentor a team of 5 accounting professionals, fostering a culture of continuous learning and development, and achieving a 95% employee satisfaction rate.</li><li>Collaborate with external auditors and regulatory bodies, ensuring compliance with GAAP, IFRS, and internal control procedures, and successfully navigating annual audits.</li><li>Implement and manage a new accounts payable system, reducing processing time by 30% and improving accuracy by 20%.</li><li>Key Achievement: Successfully managed a complex merger and acquisition project, ensuring seamless integration of financial systems and minimizing disruption to daily operations.</li></ul> at Security Financial Services
<ul><li>Oversaw all operational functions during the successful amalgamation of two legacy mutual insurers into a single, unified organization. Reported directly to the CEO and played a key leadership role in aligning people, processes, and performance with long-term strategic goals.</li><li>Led the full operational transformation of Salus Mutual, uniting teams and systems from two legacy organizations under a cohesive structure with shared goals and culture.</li><li>Redesigned leadership accountabilities and implemented new KPI and SLA frameworks, enabling stronger performance management and outcome tracking.</li><li>Built internal capacity in key operational areas, reducing reliance on external consultants and establishing a culture of ownership, capability, and continuous improvement.</li><li>Established an Operations function to support Claims, Underwriting, and Sales, delivering enterprise-wide value through data insights, process improvements, project delivery, and enhanced customer service.</li><li>Collaborated closely with the Senior Leadership Team and Board of Directors to co-develop and launch the organization’s first corporate strategy post-amalgamation.</li><li>Held P&L responsibility for $45M in Gross Written Premium, with a strong focus on operational efficiency and strategic growth.</li><li>Delivered key strategic outcomes, including: First-ever member rebate in company history, First employee engagement survey, achieving a 75% engagement score, 3% reduction in expense ratio through operational efficiencies and cost control.</li></ul> at Salus Mutual Insurance Company<ul><li>Oversaw all operational functions during the successful amalgamation of two legacy mutual insurers into a single, unified organization. Reported directly to the CEO and played a key leadership role in aligning people, processes, and performance with long-term strategic goals.</li><li>Led the full operational transformation of Salus Mutual, uniting teams and systems from two legacy organizations under a cohesive structure with shared goals and culture.</li><li>Redesigned leadership accountabilities and implemented new KPI and SLA frameworks, enabling stronger performance management and outcome tracking.</li><li>Built internal capacity in key operational areas, reducing reliance on external consultants and establishing a culture of ownership, capability, and continuous improvement.</li><li>Established an Operations function to support Claims, Underwriting, and Sales, delivering enterprise-wide value through data insights, process improvements, project delivery, and enhanced customer service.</li><li>Collaborated closely with the Senior Leadership Team and Board of Directors to co-develop and launch the organization’s first corporate strategy post-amalgamation.</li><li>Held P&L responsibility for $45M in Gross Written Premium, with a strong focus on operational efficiency and strategic growth.</li><li>Delivered key strategic outcomes, including: First-ever member rebate in company history, First employee engagement survey, achieving a 75% engagement score, 3% reduction in expense ratio through operational efficiencies and cost control.</li></ul> at Salus Mutual Insurance Company