Rebecca Blackburn Green
Phoenix,AZ
Summary
Strategic Marketing Consultant with extensive experience in crafting and executing effective marketing strategies. Proven ability to identify market opportunities and develop compelling value propositions that drive business growth. Track record of enhancing brand visibility and customer engagement, resulting in increased sales revenue.
Overview
6
6
years of professional experience
Work History
Project Management, Research & Insights Contractor
Street Source Marketing & Communications
Denver, CO
01.2023 - Current
- Built an in-house passenger insights function and modernized feedback systems for a major airport, reducing research costs, improving vendor performance, and driving more strategic, data-informed decisions.
- Led the go-to-market strategy for a first-of-its-kind airport rewards program, driving early adoption and long-term engagement among employees and travelers.
- Crafted multicultural marketing strategies rooted in cultural fluency, building authentic connections with diverse audiences, and informing inclusive campaign development.
- Directed brand and place-making strategy for airport concessions, elevating them as curated, destination-driven experiences that enhance travelers’ sense of place.
- Developed a robust zero-party data and persona program through member surveys, enabling precision-targeted marketing, and expanding the airport's first-party data ecosystem.
Business Director
Khesed Wellness
Denver, CO
12.2023 - 06.2024
- Collaborated with the CEO, Founder, and Director team to synchronize strategic initiatives, enhance organizational growth, and double Corporate Program revenue through expansion and optimized partner utilization.
- Spearheaded development of multi-million-dollar fundraising strategy, generating over $500K in new grants while attracting further funding from donors, corporate sponsors, and foundations to broaden access to mental health care.
- Directed integrated marketing and communications strategies across digital and corporate channels, boosting program visibility, and accelerating partner onboarding and launch timelines.
- Championed culturally inclusive outreach efforts, improving language accessibility and cultural responsiveness—resulting in increased engagement from Spanish-speaking clients and clinicians.
- Strengthened cross-functional collaboration between clinical, operational, and administrative teams, optimizing program delivery and enhancing connectivity to community-based care.
Marketing & Business Development Lead
Khesed Wellness
Denver, CO
06.2022 - 12.2023
- Spearheaded fundraising and marketing initiatives supporting 20% of organization’s annual budget, achieving FY22 revenue targets and facilitating strategic fund allocation to high-impact mental health programs.
- Formulated and implemented integrated marketing and communications strategies—elevating brand visibility, strengthening donor engagement, and ensuring alignment with HIPAA regulations and nonprofit standards.
- Guided and directed a cross-regional team of Marketing and State Managers, enhancing collaboration and team performance across departments.
- Led diversity and inclusion efforts by promoting culturally sensitive storytelling and working alongside stakeholders to evaluate and establish equitable practices throughout communications and programming.
- Enhanced outreach and donor engagement through data-driven content, targeted campaigns, and mission-focused events—consistently optimizing strategies to boost campaign performance and broaden organizational reach.
Marketing Manager
Khesed Wellness
Denver, CO
06.2021 - 06.2022
- Led integrated marketing across digital channels to launch programs, drive fundraising and recruitment, and expand access to mental health services—boosting digital reach and improving Google AdWords grant performance by 900%.
Digital Strategist
JBC
Denver, CO
07.2021 - 03.2022
- Partnered with Adobe to assist clients like General Motors and Barclays Bank leverage technology to achieve strategic business objectives.
- Developed a comprehensive use case library for GM to support customer nurture efforts, and the launch of their electric vehicle portfolio.
- Assisted Barclays Bank in implementing targeted balance transfer offers by leveraging Adobe platform functionalities.
Social Media Coordinator
Khesed Wellness
Denver, CO
03.2021 - 06.2021
- Spearheaded multi-platform social media strategy incorporating content pillars on mental health, services, education, and social justice, enhancing brand visibility, engagement, and growth among clients, donors, and therapist applicants.
Digital Sales Strategist
The E.W. Scripps Company
Colorado Springs, CO
06.2019 - 02.2021
- Led end-to-end digital strategy across 55+ accounts, representing 50%+ of digital revenue, driving a 9% YoY increase, and contributing to 15% overall station growth.
- Mentored a team of 10 account executives, developing high-impact sales presentations, enhancing digital product knowledge, and building confidence in digital products, while providing strategic campaign guidance and uncovering upsell opportunities to drive revenue growth.
Education
Bachelor of Science - Journalism - Strategic Communications
University of Kansas
Lawrence, KSTimeline
Business Director
Khesed Wellness
12.2023 - 06.2024
Project Management, Research & Insights Contractor
Street Source Marketing & Communications
01.2023 - Current
Marketing & Business Development Lead
Khesed Wellness
06.2022 - 12.2023
Digital Strategist
JBC
07.2021 - 03.2022
Marketing Manager
Khesed Wellness
06.2021 - 06.2022
Social Media Coordinator
Khesed Wellness
03.2021 - 06.2021
Digital Sales Strategist
The E.W. Scripps Company
06.2019 - 02.2021
Bachelor of Science - Journalism - Strategic Communications
University of Kansas
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