Summary
Overview
Work History
Education
Skills
References
Certification
References
Timeline
Generic

Rebecca Blackerby

Glendale,AZ

Summary

Perceptive professional with several years of experience in settings. Confident decision-maker in high-pressure situations and compassionate when interacting with patients and family members.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Resident Lifestyle Assistant (Part Time/PRN)

Inspira Arrowhead/Cogir Senior Living
Glendale, AZ
03.2025 - Current
  • Supports the Resident Lifestyle Director in designing, creating, initiating, facilitating and coordinating various daily life enrichment activities for our active residents in Independent and Assisted Living and including Memory Care. Our programs are aimed at promoting physical, mental, emotional and social well-being.
  • Engage residents one-on-one and in small and large group settings.
  • Lead or assist with group and one-on-one social religious, educational, indoor and outdoor activities, exercise and group outings.
  • Facilitate games, conversations, exercise classes, art and music, trips and special events.
  • Support the coordination of the monthly newsletter.
  • Encourage resident participation in activities and document outcomes when required.
  • Assist in deco1rating for special events, holidays and seasonal celebrations.
  • Support the coordination of external trips including reservations and ensure safety during outings.
  • Assist the Resident Lifestyle Director and Resident Transportation with driving the community bus as necessary.

Family Advisor

The Palms at Sun City Senior Living/Stellar Senior Living
Sun City, AZ
08.2022 - 08.2024
  • Responsible for the Sales and Marketing of this 186-unit Independent Living Community and 25 Assisted Living Apartments. Coordinates and assists residents moving into the community to ensure that they feel welcome. Serve as an integral part of the sales process by working closely with the sales team.
  • Responsible for doing whatever necessary to make the selling process more effective. Use strong organizational and detail-oriented skills combined with multi-tasking to promote fun and advance the selling process. Also provide administrative support to the marketing department.
  • Assist with furniture measurements and placements for new residents.
  • Coordinates moving services to establish new residents in the community.
  • Plan and implement depositor and waitlist special events.
  • Weekend MOD.

Director of Sales and Marketing

Casa del Rio Senior Living/Oakland Management Corp.
Peoria, AZ
04.2021 - 08.2022
  • Responsible for the Sales and Marketing of this 148-unit Independent Living Community
  • Ensure the overall sales goals of the community are met by making incoming and outgoing calls, touring prospective residents, and consistently securing new leads/leases.
  • Build and maintain relationships with potential residents and their families, ensuring five-star customer service is always being displayed.
  • Assists with maintaining a motivational atmosphere throughout the community.
  • Assists in the creation of sales and marketing reports, as well as captivating newsletters and social media updates.
  • Trained staff in Sherpa (new CRM – converted from Yardi).
  • Grew occupancy from 70% to 90% in first 9 months.
  • Attend local marketing and networking events to grow outreach database.
  • Create 12 month Marketing Plan.
  • Adhere to approved budget and complete spenddown.
  • Act as MOD when needed.

Sales and Marketing Counselor

Thunderbird Senior Living (Senior Lifestyle Corporation)
Glendale, AZ
02.2020 - 04.2021
  • Sales Counselor for a 364-unit Independent Living, Assisted Living and Memory Care Community.
  • Meet all expectations of meaningful contacts, leases and occupancy.
  • Respond and follow-up with all walk-ins, phone-ins, mail-ins timely and appropriately.
  • Develop and maintain a good working relationship with residents, families and professional providers of care.
  • Maintain a working knowledge of all software programs (Real Page, Yardi, InTouch, Leap).
  • Manage move-ins and move outs to achieve maximum revenue.
  • Treat each inquiry with value.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation.
  • Meet all expectations of occupancy and budget.
  • In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Senior Lifestyle Corporation policy.
  • Perform other duties as assigned.

Sales and Marketing Director

Solstice Senior Living at Sun City West
10.2017 - 03.2020
  • Responsible for the Sales and Marketing of 198-unit Independent Living Community
  • Generate, cultivate, and maintain external referral relationships with local professional groups and healthcare organizations.
  • Developing and converting leads from referral and professional lead generation sources, such as A Place for Mom, to confirmed move-ins.
  • Review all potential leads, follow-up on leads and ensure the system is up-to-date. Make outbound sales calls to prospective residents, their families and friends.
  • Attend local functions in the surrounding community to invite prospective residents to tour the community.
  • Manage and conduct on and off-site events and activities that drive site tours.
  • Develop and manage internal referral program with residents.
  • Assist incoming residents with transition and move into the property.
  • Lead Conversion: meet with potential residents and family members, both onsite and in their home, to review the benefits of living in the community. Conduct follow up on information gathered during tours, events, visits, and/or phone conversations.
  • Convert leads to tours and tours to contracts through education of the benefits of living in the community.
  • Review the competition demographic analysis within the area to understand current market position. Update internal systems and reports to improve pricing structure.

Executive Director/Trainer-West Region, FLEX Program

Holiday Retirement
10.2016 - 08.2017
  • Responsible for Interim management and the on-boarding/training of new Executive Directors for communities in the West & Mid-West Regions (35+ communities) with Holiday Management.

Executive Director

Holiday Retirement
South Colleyvine Ranch, Grapevine, Texas
04.2015 - 10.2016
  • Responsible for the leadership and supervision of 125 units of Independent Living Apartments and the residents of the community.
  • Respond to 24-hour emergency calls & determine appropriate response.
  • Process all A/R using Wells Fargo desktop deposits and A/P using Ariba P2P.
  • Process payroll through Kronos. NOI Tree, monthly and annual budget/P&L review, business plans and required regional tasks.
  • Provide leadership, training, and guidance in all areas of the community. Responsible for interviewing/hiring as well as performance documentation and counseling.
  • Schedule and delegate tasks through division of labor to meet the needs of the business. Identify areas of concern and develop solutions.
  • Provide effective and timely resolution to problems in the community.
  • Socialize with residents to determine resident satisfaction and well-being.
  • Respond to all emergencies and take appropriate action.
  • Promote and market the community. Schedule tours, meet with walk-in prospects and execute leases. Perform all duties throughout the entire sales process.

Education

Certified Peer & Recovery Support Specialist (PRSS)ist - Substance Abuse/Addiction Medicine

Just 1 Life Services LLC
Mesa, AZ
07-2026

Skills

  • Group facilitation
  • Effective communication
  • Customer service
  • Team collaboration
  • Medical aid
  • Emergency management
  • Compassionate care
  • Maintaining privacy
  • Interdisciplinary team coordination
  • Quality improvement
  • Teaching and mentoring
  • Staff collaboration
  • Patient reaction monitoring

References

  • Terence, Pringle, Owner, 262-385-1350, Assisted Living Training School, LLE Inc.
  • David, Barajas, Director of Sales and Marketing, 928-502-9462, The Palms at Sun City
  • Anita, Molyneux, Business Office Director, 623-806-3576, Inspira Arrowhead-Cogir USA

Certification

  • Certified Peer & Recovery Support Specialist (PRSS)
  • Level 1 Fingerprint Clearance Card (AZ)
  • Heartsaver First Aid CPR AED
  • Food Handlers Certificate

References

References available upon request.

Timeline

Resident Lifestyle Assistant (Part Time/PRN)

Inspira Arrowhead/Cogir Senior Living
03.2025 - Current

Family Advisor

The Palms at Sun City Senior Living/Stellar Senior Living
08.2022 - 08.2024

Director of Sales and Marketing

Casa del Rio Senior Living/Oakland Management Corp.
04.2021 - 08.2022

Sales and Marketing Counselor

Thunderbird Senior Living (Senior Lifestyle Corporation)
02.2020 - 04.2021

Sales and Marketing Director

Solstice Senior Living at Sun City West
10.2017 - 03.2020

Executive Director/Trainer-West Region, FLEX Program

Holiday Retirement
10.2016 - 08.2017

Executive Director

Holiday Retirement
04.2015 - 10.2016

Certified Peer & Recovery Support Specialist (PRSS)ist - Substance Abuse/Addiction Medicine

Just 1 Life Services LLC

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