Rebecca Brady
Woodstock,IL
Summary
Resourceful, empathetic, and accountable project management and marketing professional with 8 years of expertise in agile & waterfall methodologies. Skilled in organizing budgets & timelines; creating processes, project scopes & strategies; managing internal & external vendors. Knowledgeable in SEO, social media, print, PR, graphic design, and more.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Owner
Elle Cree, LLC DBA Color Woodstock
01.2021 - Current
- Created and published local hometown coloring book
- Built brand and promoted business via social media to generate leads and maximize brand identity
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices
- Managed purchasing, sales, marketing, and customer account operations efficiently
- Built loyal account base and long-term business relationships with 3 retail accounts
Director of Resourcing
AttorneySync
09.2019 - Current
- Executed $205k of local SEO, paid media, reputation management, or website redesign projects
- Wrote & implemented new company processes
- Oversaw 25+ freelancers for strategy execution
- Managed internal billing and invoicing; reconciled every month and quarter
- Worked closely with organizational leadership to guide operational strategy
Marketing Director
Winestock Market & Lounge
03.2020 - 03.2021
- Created & scheduled social posts & email campaigns (35% average open rate)
- Managed wine displays & bottle inventory
- Served & sold wine, beer, etc. to customers
- Hosted in-house customer tastings with distributors
Content Strategist / Jr. Digital Marketing Manager
AttorneySync
03.2017 - 09.2019
- Planned, edited, designed, and posted content for 52 clients (130+ blogs/month)
- Created creative briefs for each client account
- Managed team of 25 freelance writers
- Analyzed past content & ideated future content
- Researched & built quality links to 60+ client websites
- Created, launched, and managed paid campaigns alongside paid media team
Education
Bachelor of Science - Cross-Media Graphics Management
University of Wisconsin - Stout
Menomonie, WI05.2016
Skills
- Content Creation/Management (WordPress, MS Office)
- Website Analysis (Google Search Console, Screaming Frog)
- Design Software (Adobe Creative Suite)
- Press Releases
- Quality Assurance
- Budgeting
- Social Media Marketing
- Web Development
- Multi-Channel Marketing
- Detail-Oriented
- Project Management Software (Teamwork, ClickUp, Monday)
- Client/Stakeholder Management
- Workload Balancing
- Risk Planning & Management
- Remote Work Software (Zoom, Slack)
Certification
- WSET Level 1 Award in Wines [2022]
- WSET Level 2 Award in Wines [2022]
- PMP - Project Management Professional [2021]
- Project Management Essentials Certified (PMEC)
- Google Ads Search
- BASSET Alcohol Seller-Server
Other Related Experience
- PR & Content Virtual Assistant, Traveling Spud, Woodstock, IL, Nov. 2020-Present
- Listener, Wine Enthusiast and VinePair Podcasts, Apr. 2020-Present
Timeline
Business Owner
Elle Cree, LLC DBA Color Woodstock
01.2021 - Current
Marketing Director
Winestock Market & Lounge
03.2020 - 03.2021
Director of Resourcing
AttorneySync
09.2019 - Current
Content Strategist / Jr. Digital Marketing Manager
AttorneySync
03.2017 - 09.2019
Bachelor of Science - Cross-Media Graphics Management
University of Wisconsin - Stout
- WSET Level 1 Award in Wines [2022]
- WSET Level 2 Award in Wines [2022]
- PMP - Project Management Professional [2021]
- Project Management Essentials Certified (PMEC)
- Google Ads Search
- BASSET Alcohol Seller-Server
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