Rebecca DeMella
Knoxville,TN
Summary
Broadcast operations professional with a strong background in digital asset management and cross-promotion strategies. Proven ability to train colleagues and optimize workflows while managing campaigns for diverse networks, utilizing tools such as FreeWheel and Google Ad Manager to enhance promotional effectiveness.
Overview
30
30
years of professional experience
Work History
Senior Cross-Promotion Planner
E.W. Scripps
Knoxville, TN
05.2024 - 07.2026
- Managed digital assets and or promotions for the Florida Panthers, Tampa Bay Lightning, Vegas Golden Knights, Utah Mammoth, Las Vegas Aces, Denver Summit, PWHL, NAL, MLV, WNBA, NWSL, AUSL, Pro Cheer League, Upshot League, Fort Myers Tip-Off, Athlos Track and Field, Pro Cheer League, Teal Rising Cup, ION, ION Plus, ION Mystery, Court TV, Scripps News, Scripps Sports Network, Grit, Grit Xtra, Bounce, Bounce XL, Laff, Laff More, Tablo as well as other networks, sporting events and/or teams as well as paid media campaigns in the Google Ad Manager and in FreeWheel,
- Managed reports in both FreeWheel and the Google Ad Manager,
- Resolved technical issues that came up with local stations, Trained colleagues in FreeWheel and the Google Ad Manager
- Scheduled and sent e-mail blasts for linear networks promotions and sports promotions
- Maintained digital promotions backfill for local stations
- Completed promo orders and applied instructions needed for promos for local stations in Wide Orbit Traffic as well as assisting with other daily tasks as needed
Promotion Planner for ION Plus
E.W. Scripps
Knoxville, TN
03.2023 - 05.2024
- Managed network promotions, cross network promotions, and graphics for this over-the-air network as well as created house numbers as needed for sponsorships, show promotions and graphics as needed.
- Communicated within the department to keep a consistent workflow, purged materials that were no longer utilized, sent e-mails, and reports as needed with the workflow, and assisted co-workers with daily tasks as needed.
Promotion Planner for TrueReal
E.W. Scripps
Knoxville, TN
07.2021 - 03.2023
- Managed network promotions, cross network promotions, and graphics for this over-the-air network as well as created house numbers as needed for sponsorships, show promotions and graphics as needed.
- Communicated within the department to keep a consistent workflow, purged materials that were no longer utilized, sent e-mails, and reports as needed with the workflow, and assisted co-workers with daily tasks as needed.
Station Specialist for WMOR, WMOR Estrella, and WMOR ME TV
Hearst Television
Charlotte, NC
12.2019 - 07.2021
- Managed inputting commercials and other content as ordered by advertisers on daily programming logs in Wide Orbit, maintained commercial inventory as needed, processed commercial orders input by sales and approved by management, communicated with sales assistants and sales managers via e-mail or telephone to address and correct any daily scheduling issues, finalized the logs, input house identification numbers for programming, checked traffic instructions electronically as well as on paper and performed other tasks as needed
TV Commercial Operations Specialist for Discovery Science
Discovery Inc.
Knoxville, TN
10.2019 - 11.2019
- Managed inputting commercials and other content as ordered by advertisers on daily programming logs in the Broadway computer application, checked commercial inventory ensure content was distributed evenly as needed, communicated with sales assistants via e-mail or telephone to address and corrected any daily scheduling issues, timed out logs, downloaded the logs, stored the logs, added programming to logs weekly as needed, trained co-workers as needed on daily tasks, and other tasks as needed
TV Commercial Operations Specialist for Great American Country
Discovery Inc.
Knoxville, TN
03.2019 - 10.2019
- Managed inputting commercials and other content as ordered by advertisers on daily programming logs in the Broadway computer application, checked commercial inventory to assure content is distributed evenly as needed, communicated with sales assistants via e-mail or telephone to address and correct any daily scheduling issues, timed out logs, downloaded the logs, stored the logs, added programming to logs weekly as needed, trained co-workers as needed on daily tasks, and other tasks as needed
TV Commercial Operations Specialist for The Cooking Channel
Discovery Inc.
Knoxville, TN
03.2018 - 03.2019
- Managed inputting commercials and other content as ordered by advertisers on daily programming logs in the Broadway computer application, checked commercial inventory to assure content is distributed evenly as needed, communicated with sales assistants via e-mail or telephone to address and correct any daily scheduling issues, timed out logs, downloaded the logs, stored the logs, added programming to logs weekly as needed, trained co-workers as needed on daily tasks, and other tasks as needed
TV Commercial Operations Specialist for The Cooking Channel
Scripps Networks Interactive
Knoxville, TN
05.2017 - 03.2018
- Managed inputting commercials and other content as ordered by advertisers on daily programming logs in the Broadway computer application, checked commercial inventory to assure content is distributed evenly as needed, communicated with sales assistants via e-mail or telephone to address and corrected any daily scheduling issues, timed out logs, downloaded the logs, stored the logs, added programming to logs weekly as needed, trained co-workers as needed on daily tasks, and other tasks as needed
TV Commercial Operations Specialist for DIY Network
Scripps Networks Interactive
Knoxville, TN
11.2015 - 05.2017
- Managed inputting commercials and other content as ordered by advertisers on daily programming logs in the Broadway computer application, checked commercial inventory to assure content is distributed evenly as needed, communicated with sales assistants via e-mail or telephone to address and correct any daily scheduling issues, timed out logs, downloaded the logs, stored the logs, and other tasks as needed
Broadcast Operations Technician II
Scripps Networks Interactive
Knoxville, TN
03.2013 - 11.2015
- Monitored networks, checked content before air, edited network logs, checked logs as needed before they were appended, and numerous other tasks depending on daily workflow
Master Control Operator/Encode Operator
Encompass Digital Media
Stamford, CT
02.2012 - 02.2013
- Monitored networks, ingested and encoded content for A&E networks as well as monitored networks, assisted with training new employees, and all other functions affiliated with keeping a network on air.
Master Control Operator
MTV Networks
Hauppauge, NY
08.2002 - 06.2007
- Monitored networks in English and Spanish, appended network files, trained co-workers on network operations systems, ran live shows, and all other functions affiliated with keeping networks on the air
Intern
Talk Sport Radio
London, England
05.2002 - 02.2007
- Conducted research, completed writing assignments, and made phone calls for the James Whale show
Secretary for CHOICES
CHOICES
Oswego, NY
02.2002 - 02.2002
- A student-run health organization
Mail Clerk
Internal Revenue Service
Holtsville, NY
12.1996 - 08.2001
- Sorted and batched tax forms with and without checks and/or money orders
Disc jockey
WSTR, Radio
Towson, MD
09.2000 - 09.2000
- Ran a radio shift for campus run radio station
Intern
WRVO, NPR
Oswego, NY
09.1998 - 09.1999
- Worked in the newsroom and wrote news stories, did filing, erased carts, ran reels, recorded weather reports onto carts, conducted phone interviews, pulled news bites, and participated with fundraising
Trained in
Television Studies
Oswego, NY
03.1999 - 05.1999
- All aspects of television production including equipment functions in a production studio and creating commercials for television viewing
News anchor and graphics controller
WTOP, SUNY Oswego
Oswego, NY
09.1998 - 05.1999
- Worked as on-air morning news anchor and operated graphics for weather for newscasts
Education
Bachelor of Arts - Broadcast and Mass Communications, English Writing Arts
Oswego State University
Oswego, NY08-2002
Skills
- Broadcast Equipment-experienced in working with Grass Valley Switchers, operating Miranda Switchers, Omnibus, Omneon servers, Sapphire, as well as numerous Harris Automation devices
- Writing - experience in writing media law briefs, writing standard operating procedures, writing training manuals, extensive broadcast newswriting experience, proficient in writing poetry and short stories of all genres from fiction to children's stories as well as had poetry published in journals
- Computer-extensive knowledge of all Microsoft Office programs and Wide Orbit, Wide Orbit Traffic, Broadway Systems utilized by Scripps Networks Interactive and Discovery Inc, Google Ad Manager, Adobe Acrobat, Wrike, Maropost, FreeWheel (performed a 42 local station promo migration project into the FreeWheel platform), FreeWheel analytic reports, Google Ad Manager analytic reports, and knowledge of Louth computer programs utilized by MTV Networks
- Communication - trained in public and interpersonal speaking, participated in a new employee mentoring program at EW Scripps
- Marketing- designed and implemented a marketing campaign at Oswego State University, assisted in campaign planning for promotions that were added into FreeWheel and the Google Ad Manager, and have knowledge of Nielsen ratings
- Staging - experience in staging homes for resale as well as for other purposes
- Miscellaneous - extensive knowledge of teams in the National Hockey League, completed online management course and have supervisory experience as well as training others throughout my career, strong focus on maintaining and building a strong rapport with my colleagues to maintain a successful working environment
Custom
- Certified Home Stager, Accreditation #: A33787
- Certified Peer Educator, Oswego State University, Oswego, NY 13126
Timeline
Senior Cross-Promotion Planner
E.W. Scripps
05.2024 - 07.2026
Promotion Planner for ION Plus
E.W. Scripps
03.2023 - 05.2024
Promotion Planner for TrueReal
E.W. Scripps
07.2021 - 03.2023
Station Specialist for WMOR, WMOR Estrella, and WMOR ME TV
Hearst Television
12.2019 - 07.2021
TV Commercial Operations Specialist for Discovery Science
Discovery Inc.
10.2019 - 11.2019
TV Commercial Operations Specialist for Great American Country
Discovery Inc.
03.2019 - 10.2019
TV Commercial Operations Specialist for The Cooking Channel
Discovery Inc.
03.2018 - 03.2019
TV Commercial Operations Specialist for The Cooking Channel
Scripps Networks Interactive
05.2017 - 03.2018
TV Commercial Operations Specialist for DIY Network
Scripps Networks Interactive
11.2015 - 05.2017
Broadcast Operations Technician II
Scripps Networks Interactive
03.2013 - 11.2015
Master Control Operator/Encode Operator
Encompass Digital Media
02.2012 - 02.2013
Master Control Operator
MTV Networks
08.2002 - 06.2007
Intern
Talk Sport Radio
05.2002 - 02.2007
Secretary for CHOICES
CHOICES
02.2002 - 02.2002
Disc jockey
WSTR, Radio
09.2000 - 09.2000
Trained in
Television Studies
03.1999 - 05.1999
Intern
WRVO, NPR
09.1998 - 09.1999
News anchor and graphics controller
WTOP, SUNY Oswego
09.1998 - 05.1999
Mail Clerk
Internal Revenue Service
12.1996 - 08.2001
Bachelor of Arts - Broadcast and Mass Communications, English Writing Arts
Oswego State University