Visual Merchandising Strategy Implementation
- Display Setup : Lead the execution of visual displays, signage, and product placement according to corporate guidelines and seasonal themes. This includes setting up displays for special promotions, sales events, and holiday campaigns.
- Planogram Execution : Ensure that product displays follow Kohl's planograms (visual guides that show how products should be arranged in-store).
- Create Eye-catching Displays : Design and execute displays that are visually appealing and organized in a way that enhances the customer experience, drawing attention to key products.
Team Leadership & Supervision
- Train and Lead Visual Team : Manage and guide a team of visual associates, providing training on visual standards and best practices. Ensure the team is skilled in setting up displays and maintaining the visual aesthetic of the store.
- Delegate Tasks : Assign specific visual merchandising tasks to team members based on priority, store needs, and deadlines.
- Motivate and Inspire : Encourage creativity and teamwork to maintain high visual standards and drive sales through compelling product displays.
Maintaining Visual Standards
- Product Placement : Regularly assess the store to ensure that products are properly displayed and rotated for optimal visibility. Ensure products are stocked according to size, color, and style, enhancing the shopping experience.
- Store Cleanliness and Organization : Oversee that the store environment is neat, well-organized, and free from clutter, maintaining an aesthetically pleasing space that aligns with Kohl's brand identity.
Collaborate with Store Management
- Communication with Store Managers : Work closely with the store manager and other department leads to ensure that visual merchandising aligns with sales goals, promotional strategies, and overall store objectives.
- Adjustments for Sales : Based on customer traffic and sales data, adjust displays and product placement to maximize visibility and sales, making recommendations to improve the store's visual layout.
Inventory Management and Stocking
- Stock Levels : Ensure that shelves are properly stocked and that visual displays are updated when new stock arrives or during restocking.
- Coordinate with Stockroom : Collaborate with stockroom associates to make sure that inventory is readily available to replenish displays and ensure continuity of the visual merchandising process.
Seasonal and Promotional Updates
- Adapting Displays for Seasons and Holidays : Lead the update of visual merchandising for holidays, seasonal sales, or special promotions. This could include designing themed displays for major events like Black Friday, Back-to-School, or other holiday seasons.
- Implementing Promotions : Coordinate the implementation of in-store promotions, ensuring the proper visual communication of offers and discounts.
Ensure Brand Consistency
- Uphold Kohl's Brand Image : Ensure that all visual aspects of the store reflect Kohl's branding and marketing messages consistently. This includes adhering to company guidelines in terms of signage, color schemes, and overall store atmosphere.