Rebecca Henriques
Bridgeport,CT
Summary
Results-oriented professional with diverse experience in beauty, publishing, leasing, and finance in increasingly responsible positions. Excellent analytical and reporting skills with the ability to identify opportunities, create innovative solutions, and effectively manage resources. Analytical problem solver with a can-do attitude who thrives on new challenges with a proven ability to work successfully both within, and across, teams.
Overview
25
25
years of professional experience
Work History
E-Commerce & Marketing Manager
MDSolarSciences
01.2020 - Current
- Accountable for end-to-end setup of all website products, homepage content updates, and promo code logic setup
- Maintain assets for all Ecommerce sites as well as third party sites
- Build out enhanced content on Target, Costco, CVS and Amazon using Syndigo and 1WorldSync
- Establish website product pages, category revenue strategies, conversion goals, and ensure products are set up, sorted, and displayed to meet those goals
- Helped launch and assist with development of new website in April 2023
- Communicate with clients to address and resolve issues in a timely manner as well as summarize issues, patterns or trends of consumers
- Create and design SMS and eblasts to retail and professional customers via Klaviyo
- Content Updates & Coordination - assist Creative Director in coordinating regular content updates to our website, including homepage refresh, implement new content pages, imagery and messaging
- Collaborate with cross-functional teams to improve website design, navigation, and functionality
- Monitor and manage product and collateral inventory, implementation of the marketing plan specifically for collateral, sampling and sales support materials
- Collaborate with different teams to support execution of sales and marketing campaigns including digital sales events, landing pages, promotions, and coupons, enhancing customer engagement and satisfaction
- Research competitors and provide analysis reporting from various platforms
- Work with a team of brokers to ensure they have the tools needed to be successful
- Helped increase ecomm sales growth over 30%
- Set up products in WERCs to ensure compliance with ecomm partners
- Maintain Amazon PDP’s, A+ Content and promotions
- Set up and maintain TikTok Store, ensure all PDP’s attract the consumer
- Provide Analytics to upper management on all platforms we currently use
- Setup ClearForMe to ensure ingredients are accurate on PDP’s and clickable for consumers.
Sales Administrator Manager
Federici Brands (Color Wow)
10.2018 - 01.2020
- Reviewed and submitted all incoming trade and key account orders to operations
- Worked closely with buyers to ensure they have all materials needed to successfully sell our products
- Administered back-bar programs and value add for all distributors and chain accounts
- Partnered with marketing and sales leadership to develop and sales incentive programs
- Reported on sales revenue and promotional revenue bi-weekly
- Reported on inventory shortages.
Sales Administration Manager
MDSolarSciences
07.2017 - 10.2018
- Communicated with clients to address and resolve issues in a timely manner as well as summarize issues, patterns or trends of consumers
- Managed as well as assisted outside sales team with achieving their goals
- Monitored and managed product and collateral inventory, implementation of the marketing plan specifically for collateral, sampling and sales support materials
- Maintained accuracy of product pages for all Ecommerce sites as well as third party sites
- Researched competitors and provide analysis reporting
- Organized and participated in sales and marketing meetings.
Media Activation and Strategy Director
Women’s Marketing, Inc.
01.2014 - 07.2017
- Developed and executed 360o Programs for clients, working closely with publishing partners and internal teams to execute
- Established company’s digital RFP scope of work procedures and rolled out across the organization
- Worked proactively with sales team to create custom solutions that deliver on client strategy
- Established strong relationships with media partners and managed sales process across all media platforms
- Recruited, hired and trained junior team members including performance management and goal setting
- Prepared cost and tracking reports by media partner and provide realistic forecasting by month
- Centralized Added Value Programs for the company with a strong focus on revenue and margin achievement.
Advertising Services Manager
Women’s Marketing, Inc.
01.2010 - 01.2014
- Key contact for 40+ media properties responsible for negotiating positioning, rate and added value
- Automated and managed insertion order procedures which improved accuracy and efficiency
- Provided weekly, monthly, quarterly and annual reporting on key performance metrics
- Developed and maintained rate cards for 40+ publishing partners.
Business Manager
Time Incorporated Media Networks, Inc. (MNI) / Targeted Media, Inc. (TMI)
01.1999 - 01.2010
- Key finance contact for 70-member national sales team responsible for approving and tracking all client contracts
- Managed a staff of two analysts responsible for performance management, training and development
- Provided deal-structure guidance and client specific pricing to ensure profitability
- Instrumental in the implementation of Crystal Reports, which dramatically improved MNI’s sales reporting capabilities and significantly reduced response time on both regular and ad hoc reporting
- Produced product profitability analyses for sales and executive management
- Part of a 2-member acquisition team responsible for improving profitability and compliance for Targeted Media (TMI) business
- Responsible for preparation of sales revenue reports for sales and divisional management
- Provided analysis of sales projections for sales force
- Prepared monthly budget vs actual analysis for management
- Developed category reports for sales management
- Analyzed and forecasted sales projections for industry trends.
Education
Skills
- Shopify Plus
- Klaviyo
- Brand-building strategies
- Marketing Automation Tools
- Digital Marketing
- MS Office Suite
- Ecommerce Platform Knowledge
- Brand Promotion
- Product Promotion
- eCommerce expert
- Product Listing Optimization
- Brand Development Strategy
- Email Marketing Strategy
- Marketing and Advertising
Timeline
E-Commerce & Marketing Manager
MDSolarSciences
01.2020 - Current
Sales Administrator Manager
Federici Brands (Color Wow)
10.2018 - 01.2020
Sales Administration Manager
MDSolarSciences
07.2017 - 10.2018
Media Activation and Strategy Director
Women’s Marketing, Inc.
01.2014 - 07.2017
Advertising Services Manager
Women’s Marketing, Inc.
01.2010 - 01.2014
Business Manager
Time Incorporated Media Networks, Inc. (MNI) / Targeted Media, Inc. (TMI)
01.1999 - 01.2010
Similar Profiles
Dwayne HallDwayne Hall
Fraud Prevention Specialist at M&T BankFraud Prevention Specialist at M&T Bank
Mariana HernandezMariana Hernandez
Before and After School Care Assistant at Eason Community CennterBefore and After School Care Assistant at Eason Community Cennter
Louis JosephLouis Joseph
Truck Driver at WIN Waste InnovationsTruck Driver at WIN Waste Innovations
Adela GuzmanAdela Guzman
Kitchen Hand at Classical Studies AcademyKitchen Hand at Classical Studies Academy
Bashar SuleimanBashar Suleiman
E-Commerce & Marketing Manager at LG & Rheem AC - United Yousef M. NaghiE-Commerce & Marketing Manager at LG & Rheem AC - United Yousef M. Naghi