Summary
Overview
Work History
Education
Skills
References
Accomplishments
Affiliations
Languages
MY LIFE PHILOSOPHY
Websites
Work Availability
Timeline
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REBECCA HUBBS

REBECCA HUBBS

Chief Executive Officer
Canon City,CO

Summary

Dynamic marketing executive with a proven track record of driving a 418% increase in lead generation. Expertise in strategic planning and creative execution enhances brand visibility and customer loyalty. Strong leadership and financial analysis skills contribute to the success of high-performing teams and innovative campaigns.

Overview

21
21
years of professional experience

Work History

Chief Executive Officer

R.A.D.D.B.E.R.R.Y Colorado Springs
05.2023 - Current
  • Spearheaded the development of innovative multi-channel marketing campaigns that increased lead generation by 418% and improved customer acquisition costs
  • Built and mentored a high-performing marketing team, fostering a culture of collaboration and accountability aligned with company values
  • Conducted in-depth market analysis to identify disruptive opportunities, informing strategic direction and enhancing competitive positioning
  • Developed a comprehensive brand strategy that enhanced customer engagement and loyalty, aligning with Karbon’s vision of redefining the accounting practice management landscape
  • Conducted market research to identify consumer trends, informing product development and marketing strategies that resonate with target audiences
  • Developed and implemented effective brand storytelling initiatives that resonated with B2B audiences, resulting in increased brand awareness and customer engagement
  • Managed the execution of integrated marketing campaigns from conception through analysis, ensuring alignment with sales and customer success teams
  • Led a successful brand refresh that repositioned the company as a thought leader in the accounting practice management software space, enhancing customer engagement and loyalty

Chief Operating Officer

Trail of Yarn
Colorado Springs, CO
03.2019 - 05.2023
  • Developed and executed a comprehensive marketing strategy, resulting in a 23% increase in revenue and market share within 6 months.
  • Established clear KPIs to track campaign performance, ensuring data-driven decision-making and continuous optimization of marketing efforts

International Matchmaker

Vida
12.2014 - 01.2019
  • Led marketing and communications efforts, establishing relationships with media and stakeholders to enhance brand visibility and authority
  • Developed and executed strategic marketing plans that resulted in significant revenue growth, showcasing a strong ability to drive demand and capture market share
  • Fostered strategic partnerships and collaborations, leveraging industry connections to implement innovative marketing initiatives that support organizational objectives
  • Developed training materials and workshops to enhance team performance and operational efficiency

Vice President of Marketing

SoftRock
Orlando, FL
12.2009 - 11.2014
  • Led a successful brand refresh that repositioned the company as a thought leader in the accounting practice management software space, enhancing customer engagement and loyalty
  • Collaborated with product teams to align marketing strategies with product development, ensuring cohesive messaging and go-to-market plans
  • Championed the creation of a global demand generation engine, collaborating closely with sales to drive high-quality leads and build a robust sales pipeline
  • Oversaw the execution of 50+ global events annually, including flagship conferences, enhancing brand visibility and customer relationships

Director of Marketing

It's Just Lunch
Orlando, FL
04.2004 - 11.2009
  • Executed marketing strategies that boosted brand visibility and customer loyalty.
  • Implemented SEO and SEM tactics, resulting in enhanced search engine rankings.
  • Analyzed competitor offerings to identify industry trends and growth opportunities.
  • Monitored performance metrics, assessing campaign success through click-through rates and conversions.
  • Recommended data-driven adjustments based on insights from surveys and focus groups.
  • Managed team of marketing professionals in executing campaigns and public relations initiatives.
  • Coordinated cross-functional teams across creative design, web development, analytics, and finance.
  • Instituted marketing automation tools to enhance efficiency and personalize customer communications.

Education

Master of Business Administration (M.B.A) - Strategic Innovation and Change Management

Colorado State University Global
Denver, CO
06.2025

Bachelor of General Studies -

Fort Hays State University
12.2017

Skills

  • Change management
  • Conflict resolution
  • Creative thinking
  • Emotional intelligence
  • Financial analysis
  • Interpersonal communication
  • Leadership skills
  • Negotiation strategies
  • Strategic planning
  • Problem solving

References

Available Upon Request

Accomplishments

  • Lead Generation Boost Increased lead generation by 418% through innovative campaigns.
  • Team Development Success Fostered a high-performing team, increasing productivity by 25%.
  • Brand Awareness Growth Improved brand awareness by 37% with strategic storytelling.
  • Event Execution Excellence Executed 50+ events annually, enhancing customer relationships.

Affiliations

  • Delta Mu Delta
  • Golden Key Honour Society
  • National Society of Leadership and Success (NSLS)

Languages

English Advanced

MY LIFE PHILOSOPHY

My life philosophy is to embody integrity and respect while striving for excellence and fostering collaboration, uplifting those around me as we collectively pursue ambitious goals and reach our fullest potential together.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Chief Executive Officer

R.A.D.D.B.E.R.R.Y Colorado Springs
05.2023 - Current

Chief Operating Officer

Trail of Yarn
03.2019 - 05.2023

International Matchmaker

Vida
12.2014 - 01.2019

Vice President of Marketing

SoftRock
12.2009 - 11.2014

Director of Marketing

It's Just Lunch
04.2004 - 11.2009

Master of Business Administration (M.B.A) - Strategic Innovation and Change Management

Colorado State University Global

Bachelor of General Studies -

Fort Hays State University