REBECCA HUBBS
Chief Executive Officer
Canon City,CO
Summary
Dynamic marketing executive with a proven track record of driving a 418% increase in lead generation. Expertise in strategic planning and creative execution enhances brand visibility and customer loyalty. Strong leadership and financial analysis skills contribute to the success of high-performing teams and innovative campaigns.
Overview
21
21
years of professional experience
Work History
Chief Executive Officer
R.A.D.D.B.E.R.R.Y Colorado Springs
05.2023 - Current
- Spearheaded the development of innovative multi-channel marketing campaigns that increased lead generation by 418% and improved customer acquisition costs
- Built and mentored a high-performing marketing team, fostering a culture of collaboration and accountability aligned with company values
- Conducted in-depth market analysis to identify disruptive opportunities, informing strategic direction and enhancing competitive positioning
- Developed a comprehensive brand strategy that enhanced customer engagement and loyalty, aligning with Karbon’s vision of redefining the accounting practice management landscape
- Conducted market research to identify consumer trends, informing product development and marketing strategies that resonate with target audiences
- Developed and implemented effective brand storytelling initiatives that resonated with B2B audiences, resulting in increased brand awareness and customer engagement
- Managed the execution of integrated marketing campaigns from conception through analysis, ensuring alignment with sales and customer success teams
- Led a successful brand refresh that repositioned the company as a thought leader in the accounting practice management software space, enhancing customer engagement and loyalty
Chief Operating Officer
Trail of Yarn
Colorado Springs, CO
03.2019 - 05.2023
- Developed and executed a comprehensive marketing strategy, resulting in a 23% increase in revenue and market share within 6 months.
- Established clear KPIs to track campaign performance, ensuring data-driven decision-making and continuous optimization of marketing efforts
International Matchmaker
Vida
12.2014 - 01.2019
- Led marketing and communications efforts, establishing relationships with media and stakeholders to enhance brand visibility and authority
- Developed and executed strategic marketing plans that resulted in significant revenue growth, showcasing a strong ability to drive demand and capture market share
- Fostered strategic partnerships and collaborations, leveraging industry connections to implement innovative marketing initiatives that support organizational objectives
- Developed training materials and workshops to enhance team performance and operational efficiency
Vice President of Marketing
SoftRock
Orlando, FL
12.2009 - 11.2014
- Led a successful brand refresh that repositioned the company as a thought leader in the accounting practice management software space, enhancing customer engagement and loyalty
- Collaborated with product teams to align marketing strategies with product development, ensuring cohesive messaging and go-to-market plans
- Championed the creation of a global demand generation engine, collaborating closely with sales to drive high-quality leads and build a robust sales pipeline
- Oversaw the execution of 50+ global events annually, including flagship conferences, enhancing brand visibility and customer relationships
Director of Marketing
It's Just Lunch
Orlando, FL
04.2004 - 11.2009
- Executed marketing strategies that boosted brand visibility and customer loyalty.
- Implemented SEO and SEM tactics, resulting in enhanced search engine rankings.
- Analyzed competitor offerings to identify industry trends and growth opportunities.
- Monitored performance metrics, assessing campaign success through click-through rates and conversions.
- Recommended data-driven adjustments based on insights from surveys and focus groups.
- Managed team of marketing professionals in executing campaigns and public relations initiatives.
- Coordinated cross-functional teams across creative design, web development, analytics, and finance.
- Instituted marketing automation tools to enhance efficiency and personalize customer communications.
Education
Master of Business Administration (M.B.A) - Strategic Innovation and Change Management
Colorado State University Global
Denver, CO06.2025
Bachelor of General Studies -
Fort Hays State University
12.2017
Skills
- Change management
- Conflict resolution
- Creative thinking
- Emotional intelligence
- Financial analysis
- Interpersonal communication
- Leadership skills
- Negotiation strategies
- Strategic planning
- Problem solving
References
Available Upon Request
Accomplishments
- Lead Generation Boost Increased lead generation by 418% through innovative campaigns.
- Team Development Success Fostered a high-performing team, increasing productivity by 25%.
- Brand Awareness Growth Improved brand awareness by 37% with strategic storytelling.
- Event Execution Excellence Executed 50+ events annually, enhancing customer relationships.
Affiliations
- Delta Mu Delta
- Golden Key Honour Society
- National Society of Leadership and Success (NSLS)
Languages
English Advanced
MY LIFE PHILOSOPHY
My life philosophy is to embody integrity and respect while striving for excellence and fostering collaboration, uplifting those around me as we collectively pursue ambitious goals and reach our fullest potential together.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Chief Executive Officer
R.A.D.D.B.E.R.R.Y Colorado Springs
05.2023 - Current
Chief Operating Officer
Trail of Yarn
03.2019 - 05.2023
International Matchmaker
Vida
12.2014 - 01.2019
Vice President of Marketing
SoftRock
12.2009 - 11.2014
Director of Marketing
It's Just Lunch
04.2004 - 11.2009
Master of Business Administration (M.B.A) - Strategic Innovation and Change Management
Colorado State University Global
Bachelor of General Studies -
Fort Hays State University
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