Dynamic marketing executive with a proven track record of driving a 418% increase in lead generation. Expertise in strategic planning and creative execution enhances brand visibility and customer loyalty. Strong leadership and financial analysis skills contribute to the success of high-performing teams and innovative campaigns.
Overview
21
21
years of professional experience
Work History
Chief Executive Officer
R.A.D.D.B.E.R.R.Y Colorado Springs
05.2023 - Current
Spearheaded the development of innovative multi-channel marketing campaigns that increased lead generation by 418% and improved customer acquisition costs
Built and mentored a high-performing marketing team, fostering a culture of collaboration and accountability aligned with company values
Conducted in-depth market analysis to identify disruptive opportunities, informing strategic direction and enhancing competitive positioning
Developed a comprehensive brand strategy that enhanced customer engagement and loyalty, aligning with Karbon’s vision of redefining the accounting practice management landscape
Conducted market research to identify consumer trends, informing product development and marketing strategies that resonate with target audiences
Developed and implemented effective brand storytelling initiatives that resonated with B2B audiences, resulting in increased brand awareness and customer engagement
Managed the execution of integrated marketing campaigns from conception through analysis, ensuring alignment with sales and customer success teams
Led a successful brand refresh that repositioned the company as a thought leader in the accounting practice management software space, enhancing customer engagement and loyalty
Chief Operating Officer
Trail of Yarn
Colorado Springs, CO
03.2019 - 05.2023
Developed and executed a comprehensive marketing strategy, resulting in a 23% increase in revenue and market share within 6 months.
Established clear KPIs to track campaign performance, ensuring data-driven decision-making and continuous optimization of marketing efforts
International Matchmaker
Vida
12.2014 - 01.2019
Led marketing and communications efforts, establishing relationships with media and stakeholders to enhance brand visibility and authority
Developed and executed strategic marketing plans that resulted in significant revenue growth, showcasing a strong ability to drive demand and capture market share
Fostered strategic partnerships and collaborations, leveraging industry connections to implement innovative marketing initiatives that support organizational objectives
Developed training materials and workshops to enhance team performance and operational efficiency
Vice President of Marketing
SoftRock
Orlando, FL
12.2009 - 11.2014
Led a successful brand refresh that repositioned the company as a thought leader in the accounting practice management software space, enhancing customer engagement and loyalty
Collaborated with product teams to align marketing strategies with product development, ensuring cohesive messaging and go-to-market plans
Championed the creation of a global demand generation engine, collaborating closely with sales to drive high-quality leads and build a robust sales pipeline
Oversaw the execution of 50+ global events annually, including flagship conferences, enhancing brand visibility and customer relationships
Director of Marketing
It's Just Lunch
Orlando, FL
04.2004 - 11.2009
Executed marketing strategies that boosted brand visibility and customer loyalty.
Implemented SEO and SEM tactics, resulting in enhanced search engine rankings.
Analyzed competitor offerings to identify industry trends and growth opportunities.
Monitored performance metrics, assessing campaign success through click-through rates and conversions.
Recommended data-driven adjustments based on insights from surveys and focus groups.
Managed team of marketing professionals in executing campaigns and public relations initiatives.
Coordinated cross-functional teams across creative design, web development, analytics, and finance.
Instituted marketing automation tools to enhance efficiency and personalize customer communications.
Education
Master of Business Administration (M.B.A) - Strategic Innovation and Change Management
Colorado State University Global
Denver, CO
06.2025
Bachelor of General Studies -
Fort Hays State University
12.2017
Skills
Change management
Conflict resolution
Creative thinking
Emotional intelligence
Financial analysis
Interpersonal communication
Leadership skills
Negotiation strategies
Strategic planning
Problem solving
References
Available Upon Request
Accomplishments
Lead Generation Boost Increased lead generation by 418% through innovative campaigns.
Team Development Success Fostered a high-performing team, increasing productivity by 25%.
Brand Awareness Growth Improved brand awareness by 37% with strategic storytelling.
My life philosophy is to embody integrity and respect while striving for excellence and fostering collaboration, uplifting those around me as we collectively pursue ambitious goals and reach our fullest potential together.