Rebecca Iriarte
Denver
Summary
Dedicated sales professional with experience in Hospitality and Non-Profit sectors and a history of meeting organization goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
Work History
Managing Director, Development
CITY YEAR
05.2021 - 06.2024
- Led and trained a 3-person Development team to attain the yearly private revenue goal (FY23, $1.34M)
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings (Increased Colorado Gives Day donations 156% YOY, Created and executed new fundraising gala to net 3X revenue as previous year)
- Collaborated and thoughtfully engaged with staff as part of Senior Leadership Team to create strong staff culture
- Executed smooth seven-month transition during the absence of an Executive Director
- Developed thoughtful and creative solutions to identify and secure partnerships with individuals, corporations and foundations that reflect their philanthropic and community engagement goals
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in increased Culture Amp scores(Staff having voices heard increased by 23 points, Staff's faith in leadership increased by 21 points).
Associate Director of Sales and Marketing
SAGE HOSPITALITY/DENVER MARRIOTT TECH CENTER
02.2019 - 04.2021
- Analyzed and engaged an underperforming 12-person sales and catering team of a 605-room hotel with 50,000 square feet of meeting space to exceed annual goals.
- Exceeded $7 million Catering Budget by $1.1 million
- Achieved Group Rooms Budget of 50,000 group room nights and $7.8 million.
- Increased Group Rooms ADR (Average Daily Rate) $7.42 year over year.
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Mentored junior sales representatives, contributing to their professional development and success within the company.
- Participated in industry conferences as a representative of the company, generating interest among prospective clients through engaging conversations and demonstrations of products or services offered.
- Exceeded yearly personal goal of $1.5M consistently by employing effective time management strategies and prioritizing high-value prospects.
- Secured key client accounts through effective relationship-building and persuasive communication skills.
Associate Director of Sales & Marketing
HILTON DENVER CITY CENTER
10.2017 - 02.2019
- Established a strong sales culture by recruiting and developing a six-person sales team to transition 613-room hotel from Marriott product to Hilton Hotels
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Strategized with DOS in managing six-person sales team in charge of over $15 million in group rooms and $2 million in group catering
- Implemented strategy to train and develop new Individual Business Travel manager and exceeded $3 million goal
- Continually assessed, planned, and analyzed market with Director of Revenue Management and Director of Catering to achieve Group, Individual Business Travel and Catering goals
- Regularly reviewed sales team performance metrics, identifying strengths and weaknesses while providing constructive feedback for ongoing professional growth.
Corporate Partnership Director
CITY YEAR, INC
09.2015 - 10.2017
- Key member of three-person Development team to create fundraising strategies which are responsible in achieving $1.6 million in private revenue
- Executed, set strategy, and achieved annual fundraising goal of $500,000 in corporate donations
- Secured $300,000 of new monetary and in-kind donations from national partners in less than one year
- Developed, strengthened, and maintained corporate donor relationships for organization sustainability and success
- Created sponsorship packages for organization's large fundraising events (200-600 attendees)
- Secured $204,500 for FY 2016; $120,000 for FY2017
- Collaborated closely with City Year's headquarter office and sister sites to ensure seamless integration of partner offerings into existing partnerships.
- Fostered trust-based relationships with partners by maintaining transparency in communications throughout all stages of collaboration.
- Drove partner engagement through thoughtfully planned events, promoting brand awareness and fostering a strong sense of community among stakeholders.
Director of Sales
SAGE HOSPITALITY/ HILTON GARDEN INN DENVER SOUTH
01.2013 - 09.2015
- Lead and coached talented sales team for a 157-room business park hotel and exceeded sales of $5 million
Senior Area Sales Manager
SAGE HOSPITALITY/COURTYARD BY MARRIOTT
01.2010 - 01.2013
- Co-led 11-person sales team for three downtown Denver hotels equaling 528 rooms/suites
Sales Manager
SAGE HOSPITALITY/COURTYARD BY MARRIOT
09.2008 - 01.2010
- Key team member of four-person Sales team for a 177-room downtown property
Education
BS - HOTEL AND RESTAURANT & INSTITUTIONAL MANAGEMENT
INDIANA UNIVERSITY OF PENNSYLVANIA
Indiana, PASkills
- Business Development
- Negotiation
- Sales & Marketing
- Deal Execution
- Financial Analysis
- Lead Generation
- Relationship Building
- Cross-Team Collaboration
- Communication
- Staff management
- Partnership development
- Strategic planning
Professional Development
- Leadership Denver, Denver Metro Chamber of Commerce, 2017
- EDGE Sales Training, Marriott Hotels International
- Professional Skills for Negotiating, Learning International
- Professional Selling Skills, Learning International
Languages
Spanish
Limited Working
Timeline
Managing Director, Development
CITY YEAR
05.2021 - 06.2024
Associate Director of Sales and Marketing
SAGE HOSPITALITY/DENVER MARRIOTT TECH CENTER
02.2019 - 04.2021
Associate Director of Sales & Marketing
HILTON DENVER CITY CENTER
10.2017 - 02.2019
Corporate Partnership Director
CITY YEAR, INC
09.2015 - 10.2017
Director of Sales
SAGE HOSPITALITY/ HILTON GARDEN INN DENVER SOUTH
01.2013 - 09.2015
Senior Area Sales Manager
SAGE HOSPITALITY/COURTYARD BY MARRIOTT
01.2010 - 01.2013
Sales Manager
SAGE HOSPITALITY/COURTYARD BY MARRIOT
09.2008 - 01.2010
BS - HOTEL AND RESTAURANT & INSTITUTIONAL MANAGEMENT
INDIANA UNIVERSITY OF PENNSYLVANIA
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