Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Timeline
Generic

REBECCA ISLES

Lake Orion

Summary

Dynamic Paid Media Manager with a robust track record of orchestrating high-impact campaigns that enhance brand visibility and drive lead generation, evidenced by a 40% increase in brand exposure, and a 25% uplift in leads. Expert in managing substantial advertising budgets, achieving a 15% higher ROI than industry norms, and adept at leveraging A/B testing to boost conversion rates by 30%. Recognized for pioneering programmatic advertising solutions that slashed acquisition costs by 20%, and for strategic leadership that resulted in a 150% surge in qualified web traffic, demonstrating a keen ability to maximize performance and growth.

Overview

9
9
years of professional experience
1
1
Certification

Work History

SENIOR PAID MEDIA MANAGER

IZEA Worldwide
01.2022 - Current
  • Lead end-to-end media planning for multi-channel campaigns, ensuring alignment with client objectives, and effective distribution across digital, social, and programmatic platforms.
  • Strategically allocate budgets across channels to maximize ROI, adjusting spending based on performance insights, and campaign goals.
  • Coordinate cross-functional collaboration with creative, analytics, and client service teams to develop comprehensive media plans tailored to each client's unique needs.
  • Develop audience strategies by analyzing market research, demographics, and consumer behavior data to define target segments for campaigns.
  • Implement performance tracking and optimization using data-driven insights to refine targeting, placement, and messaging, resulting in higher engagement and conversion rates.
  • Create detailed media plans that include cost estimates, timelines, and platform recommendations, presenting proposals to clients and stakeholders for approval.
  • Negotiate with media vendors to secure competitive pricing, added-value placements, and premium inventory for clients, enhancing campaign impact and cost-efficiency.
  • Maintain regular reporting and insights updates for clients, highlighting key metrics, performance against KPIs, and recommended optimizations.
  • Manage campaign budgets of $500,000 to $2 million each month.

SOCIAL MEDIA SPECIALIST

IZEA Worldwide
01.2021 - 01.2022
  • Strategically planned and implemented paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring alignment with brand goals and target audience preferences.
  • Managed end-to-end campaign execution, from initial setup to optimization, monitoring performance daily to ensure key metrics were met, and adjustments were made.
  • Partnered with third-party vendors and data providers to enhance audience targeting and segmentation, enabling a more precise reach of the desired demographic segments.
  • Generated detailed reports that highlighted campaign performance metrics, such as impressions, clicks, conversions, cost-per-click (CPC), and return on investment (ROI).
  • Conducted continuous research on platform updates, algorithm changes, and emerging trends in social media, ensuring that campaigns remained innovative and competitive.
  • Analyzed data to provide actionable insights and recommendations to clients, focusing on optimizing future campaigns, and maintaining performance against key performance indicators (KPIs).

MARKETING & DIGITAL COORDINATOR

Ludwig
01.2019 - 01.2021
  • Created and executed social media strategies to boost brand visibility and engagement across platforms, resulting in measurable growth in followers and audience interaction
  • Managed content calendars and collaborated with creative teams to develop posts, videos, and stories aligned with the brand's voice and messaging
  • Monitored performance of social media content, identifying top-performing posts and optimizing future content based on insights and analytics
  • Organized and led weekly status meetings with clients, providing updates on project milestones, campaign progress, and key performance metrics
  • Acted as the main point of contact for client communication, addressing questions, gathering feedback, and ensuring alignment on campaign objectives
  • Compiled and presented performance reports with actionable insights, highlighting successes and areas for improvement to support data-driven decision-making
  • Designed and executed paid media strategies across social platforms, managing budgets and optimizing spend to achieve client objectives efficiently
  • Analyzed audience demographics and psychographics to refine targeting and tailor ad messaging, enhancing engagement and conversion rates
  • Conducted A/B testing for ad creative and copy to optimize performance, achieving continuous improvement in click-through rates (CTR) and return on ad spend (ROAS)

DIRECTOR OF SOCIAL MEDIA

World Choice Investments
01.2016 - 01.2019
  • Developed and implemented tailored social media strategies for each business line, aligning with overarching marketing objectives to enhance brand visibility and engagement
  • Created and curated compelling content for social media platforms, out-of-home (OOH) advertising, and email marketing campaigns, ensuring consistency in brand messaging across all channels
  • Achieved a significant increase of 75,000 followers on a specific business line's Facebook page within three months through targeted campaigns and interactive content
  • Drove $600,000 in ticket sales over a three-month period by executing strategic social media campaigns that effectively converted engagement into sales
  • Led a team of social media specialists, providing guidance and fostering collaboration with marketing, design, and sales departments to ensure cohesive campaign execution
  • Monitored key performance indicators (KPIs) and utilized analytics tools to assess campaign effectiveness, implementing data-driven adjustments to optimize results
  • Stayed abreast of emerging social media trends and platform updates, integrating innovative approaches to maintain a competitive edge and sustain audience interest

Education

Bachelor of Arts - Communication, Marketing & PR

OAKLAND UNIVERSITY
01.2017

Skills

  • Media Planning
  • Data-Driven Decision Making
  • Client and stakeholder management
  • Budget and resource allocation
  • A/B Testing
  • Campaign Optimization
  • Trend Analysis
  • Reporting
  • Cross-functional collaboration
  • Performance tracking
  • Audience targeting
  • Client communication
  • Social media strategy
  • Vendor negotiation
  • Content creation
  • Strategic planning
  • Advertising campaigns
  • Budget management
  • Social media marketing
  • Media purchasing
  • Web analytics
  • Value propositions

Certification

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Shopping Ads
  • Meta Buying
  • TikTok Buying

Awards

  • IZEA Worldwide - Queen of the Month, 06/01/22, Voted in by peers for outstanding performance above and beyond normal work duties.
  • IZEA Worldwide - Queen of the Month, 09/01/22, Voted in by peers for outstanding performance above and beyond normal work duties.
  • IZEA Worldwide - Queen of the Month, 05/01/23, Voted in by peers for outstanding performance above and beyond normal work duties.

Timeline

SENIOR PAID MEDIA MANAGER

IZEA Worldwide
01.2022 - Current

SOCIAL MEDIA SPECIALIST

IZEA Worldwide
01.2021 - 01.2022

MARKETING & DIGITAL COORDINATOR

Ludwig
01.2019 - 01.2021

DIRECTOR OF SOCIAL MEDIA

World Choice Investments
01.2016 - 01.2019

Bachelor of Arts - Communication, Marketing & PR

OAKLAND UNIVERSITY

Similar Profiles

CREATE PROFILE
REBECCA ISLES