Rebecca Lamattina
Windham
Summary
Seasoned Marketing professional with a diverse skill set and strong focus in marketing/media operations, project management, digital strategy, and account management. Results-driven leader with extensive experience managing teams and a diverse portfolio of projects. Skilled facilitator who is passionate about strong team development and driven to excel professionally within the marketing sector. Problem solver with a proven ability to prioritize and multi-task in a fast-paced environment. Committed team player with a drive to meet and exceed client expectations and achieve agency success.
Overview
11
11
years of professional experience
Work History
Director, Media Operations
Hill Holliday
09.2024 - Current
- Managed platforms access and enforced agency-wide security protocols, ensuring data protection and operational integrity.
- Standardized process documentation and deliverable timelines across all media clients, resulting in faster turnaround time for client deliverables.
- Oversaw successful implementation of new technologies, including Strata and direct DSP integrations, leading to a 30% yearly cost savings.
- Developed and executed brand safety protocols using tools like Integral Ad Science, safeguarding client standards and reducing wasted media spend.
- Collaborated with Analytics to automate cross-platform data extraction via PowerBI, improving reporting accuracy, reducing manual workload, and suboptimal media spend.
- Clearly communicated workflow changes and technology impacts to clients, increasing transparency and trust during operational transitions.
- Served as liaison between Finance, Strategy, and Client teams, aligning media financial operations with campaign goals to ensure budget accuracy.
- Collaborated with stakeholders to define project scopes and deliverables, facilitating successful outcomes.
- Reduced costs by standardizing trafficking operations through effective offshore team management, enhancing accuracy and turnaround times.
- Managed and mentored a team of two media buying professionals, driving successful campaign delivery and fostering professional growth.
- Streamlined cross-departmental communication processes, improving collaboration on key projects.
Associate Director, Media Operations
Hill Holliday
11.2022 - 09.2024
- Served as the primary liaison, overseeing accurate client setup and maintenance.
- Acted as the agency's go-to for client and ad server management and support.
- Led media launches for both new and existing campaigns, including coordination of client onboarding and finance setup.
- Supported publisher and platform management during campaign activation to drive optimization and actionable insights.
- Collaborated with Analytics and Planning teams to shape pixel strategy and troubleshoot data discrepancies affecting live campaign performance.
Associate Director, Platform Strategy Media Director
Hill Holliday
05.2021 - 11.2022
- Collaborated cross-functionally with internal teams to ensure alignment with best practices, timelines, and business objectives, driving successful initial campaign execution.
- Provided strategic insights and recommendations to enhance campaign design in partnership with Platform Specialists.
- Advised clients on digital media strategies, with a focus on programmatic and social execution tailored to their goals.
- Led advanced optimization strategies to elevate campaign performance and ensure alignment with client business objectives.
Digital Investments Supervisor
Havas Media
10.2020 - 05.2021
- Owned and led day-to-day management of high-volume lines of business, consistently meeting project and campaign deadlines.
- Conceptualized and executed innovative marketing strategies to enhance brand visibility and engagement.
- Directed advertising and promotional campaigns from initial concept through final delivery.
- Conducted in-depth field research to inform data-driven marketing strategies.
- Applied strategic leadership to consistently achieve team goals and deliver high-impact results.
Advertising Operations Supervisor
Havas Media
06.2020 - 10.2020
- Successfully managed over 10 lines of business including Trafficking needs, front-end vendor relationships, and project execution according to established objectives and timelines.
- Managed and on-boarded an international team in Peru to skillfully maintain day to day campaign needs.
- Head implementation and deployment of new tools to enable communication across internal teams, resulting in more streamlined and efficient processes.
Advertising Operations Specialist
Havas Media
11.2018 - 06.2020
- Ensured data integrity and enhanced performance analysis by collaborating with Media and Measurement teams to deliver actionable, accurate campaign data.
- Coordinated with cross-functional teams to ensure smooth execution of advertising strategies and client requirements.
Digital Marketing Specialist
MOO
01.2018 - 11.2018
- Collaborated with the digital marketing team to define strategies and tactics, reaching target audiences and achieving online sales goals.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Facilitated cross-functional communication between content, creative, and business insights teams to ensure a cohesive and holistic view of campaign performance.
Advertising Operations Analyst
Havas Media
09.2016 - 01.2018
- Managed and extensively trafficked digital campaigns using ad servers such as Campaign Manager (CM) and Sizmek.
- Reviewed new media plans and updates in collaboration with the Media team prior to trafficking to ensure accuracy and alignment.
- Demonstrated strong troubleshooting and problem-solving skills to resolve campaign setup and delivery issues efficiently.
Digital Campaign Manager
Boston Globe Media
04.2016 - 09.2016
- Served as the primary liaison between cross-functional teams including Sales, Creative Design, Product Strategy, Finance, and Editorial to ensure all booked revenues were accurately recognized and campaign objectives were exceeded.
- Collaborated closely with Traffic and Analyst teams to keep campaigns on schedule, ensuring timely delivery of all elements and alignment with performance goals.
Client Support Associate
WinterWyman
11.2014 - 04.2016
- Engaged in face-to-face client interactions to gain a deep understanding of their location, environment, and culture, while building strong, trust-based relationships.
- Completed administrative and scheduling tasks as needed.
Education
Bachelor of Communications and Media Studies -
Emmanuel College
Boston, Massachusetts05.2014
Skills
- Diverse Client Management
- Agile Project Management
- Google Suite
- Microsoft Suite
- Media Process Standardization System and Platform Management
- MediaOcean Products
- Strata/FreeWheel Products
- Ability to Work Under Pressure
- DoubleClick Campaign Manager
- Team Leadership and Mentorship
- Pixel Strategy, Implementation, and QA
- Asana
- SmartSheets
Accomplishments
- Havas Media Employee of the Month March 2020
- Hill Holliday Humble Hungry Human Award (Employee of the Month) November 2024
Awards
Keynote Speaker at March 2025 Marketing Operations Meet-Up
Timeline
Director, Media Operations
Hill Holliday
09.2024 - Current
Associate Director, Media Operations
Hill Holliday
11.2022 - 09.2024
Associate Director, Platform Strategy Media Director
Hill Holliday
05.2021 - 11.2022
Digital Investments Supervisor
Havas Media
10.2020 - 05.2021
Advertising Operations Supervisor
Havas Media
06.2020 - 10.2020
Advertising Operations Specialist
Havas Media
11.2018 - 06.2020
Digital Marketing Specialist
MOO
01.2018 - 11.2018
Advertising Operations Analyst
Havas Media
09.2016 - 01.2018
Digital Campaign Manager
Boston Globe Media
04.2016 - 09.2016
Client Support Associate
WinterWyman
11.2014 - 04.2016
Bachelor of Communications and Media Studies -
Emmanuel College
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