Rebecca Lamattina
Windham
Summary
Seasoned Marketing professional with a diverse skill set and strong focus in marketing/media operations, project management, digital strategy, and account management. Results-driven leader with extensive experience managing teams and a diverse portfolio of projects. Skilled facilitator who is passionate about strong team development and driven to excel professionally within the marketing sector. Problem solver with a proven ability to prioritize and multi-task in a fast-paced environment. Committed team player with a drive to meet and exceed client expectations and achieve agency success.
Overview
11
11
years of professional experience
Work History
Director, Media Operations
Hill Holliday
09.2024 - Current
- Managed platforms access and enforced agency-wide security protocols, ensuring data protection and operational integrity.
- Standardized process documentation and deliverable timelines across all media clients, resulting in faster turnaround time for client deliverables.
- Oversaw successful implementation of new technologies, including Strata and direct DSP integrations, leading to a 30% yearly cost savings.
- Developed and executed brand safety protocols using tools like Integral Ad Science, safeguarding client standards and reducing wasted media spend.
- Collaborated with Analytics to automate cross-platform data extraction via PowerBI, improving reporting accuracy, reducing manual workload, and suboptimal media spend.
- Clearly communicated workflow changes and technology impacts to clients, increasing transparency and trust during operational transitions.
- Served as liaison between Finance, Strategy, and Client teams, aligning media financial operations with campaign goals to ensure budget accuracy.
- Collaborated with stakeholders to define project scopes and deliverables, facilitating successful outcomes.
- Reduced costs by standardizing trafficking operations through effective offshore team management, enhancing accuracy and turnaround times.
- Managed and mentored a team of two media buying professionals, driving successful campaign delivery and fostering professional growth.
- Streamlined cross-departmental communication processes, improving collaboration on key projects.
Associate Director, Media Operations
Hill Holliday
11.2022 - 09.2024
- Served as the primary liaison, overseeing accurate client setup and maintenance.
- Acted as the agency's go-to for client and ad server management and support.
- Led media launches for both new and existing campaigns, including coordination of client onboarding and finance setup.
- Supported publisher and platform management during campaign activation to drive optimization and actionable insights.
- Collaborated with Analytics and Planning teams to shape pixel strategy and troubleshoot data discrepancies affecting live campaign performance.
Associate Director, Platform Strategy Media Director
Hill Holliday
05.2021 - 11.2022
- Collaborated cross-functionally with internal teams to ensure alignment with best practices, timelines, and business objectives, driving successful initial campaign execution.
- Provided strategic insights and recommendations to enhance campaign design in partnership with Platform Specialists.
- Advised clients on digital media strategies, with a focus on programmatic and social execution tailored to their goals.
- Led advanced optimization strategies to elevate campaign performance and ensure alignment with client business objectives.
Digital Investments Supervisor
Havas Media
Boston, Massachusetts, USA
10.2020 - 05.2021
- Owned and led day-to-day management of high-volume lines of business, consistently meeting project and campaign deadlines.
- Conceptualized and executed innovative marketing strategies to enhance brand visibility and engagement.
- Directed advertising and promotional campaigns from initial concept through final delivery.
- Conducted in-depth field research to inform data-driven marketing strategies.
- Applied strategic leadership to consistently achieve team goals and deliver high-impact results.
Advertising Operations Supervisor
Havas Media
Boston, Massachusetts, USA
06.2020 - 10.2020
- Successfully managed over 10 lines of business including Trafficking needs, front-end vendor relationships, and project execution according to established objectives and timelines.
- Managed and on-boarded an international team in Peru to skillfully maintain day to day campaign needs.
- Head implementation and deployment of new tools to enable communication across internal teams, resulting in more streamlined and efficient processes.
Advertising Operations Specialist
Havas Media
Boston, Massachusetts, USA
11.2018 - 06.2020
- Ensured data integrity and enhanced performance analysis by collaborating with Media and Measurement teams to deliver actionable, accurate campaign data.
- Coordinated with cross-functional teams to ensure smooth execution of advertising strategies and client requirements.
Digital Marketing Specialist
MOO
Boston, Massachusetts, USA
01.2018 - 11.2018
- Collaborated with the digital marketing team to define strategies and tactics, reaching target audiences and achieving online sales goals.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Facilitated cross-functional communication between content, creative, and business insights teams to ensure a cohesive and holistic view of campaign performance.
Advertising Operations Analyst
Havas Media
Boston, Massachusetts, USA
09.2016 - 01.2018
- Managed and extensively trafficked digital campaigns using ad servers such as Campaign Manager (CM) and Sizmek.
- Reviewed new media plans and updates in collaboration with the Media team prior to trafficking to ensure accuracy and alignment.
- Demonstrated strong troubleshooting and problem-solving skills to resolve campaign setup and delivery issues efficiently.
Digital Campaign Manager
Boston Globe Media
Boston, Massachusetts, USA
04.2016 - 09.2016
- Served as the primary liaison between cross-functional teams including Sales, Creative Design, Product Strategy, Finance, and Editorial to ensure all booked revenues were accurately recognized and campaign objectives were exceeded.
- Collaborated closely with Traffic and Analyst teams to keep campaigns on schedule, ensuring timely delivery of all elements and alignment with performance goals.
Client Support Associate
WinterWyman
Waltham, Massachusetts, USA
11.2014 - 04.2016
- Engaged in face-to-face client interactions to gain a deep understanding of their location, environment, and culture, while building strong, trust-based relationships.
- Completed administrative and scheduling tasks as needed.
Education
Bachelor of Communications and Media Studies -
Emmanuel College
Boston, Massachusetts05.2014
Skills
- Diverse Client Management
- Agile Project Management
- Google Suite
- Microsoft Suite
- Media Process Standardization System and Platform Management
- MediaOcean Products
- Strata/FreeWheel Products
- Ability to Work Under Pressure
- DoubleClick Campaign Manager
- Team Leadership and Mentorship
- Pixel Strategy, Implementation, and QA
- Asana
- SmartSheets
Accomplishments
- Havas Media Employee of the Month March 2020
- Hill Holliday Humble Hungry Human Award (Employee of the Month) November 2024
Awards
Keynote Speaker at March 2025 Marketing Operations Meet-Up
Timeline
Director, Media Operations
Hill Holliday
09.2024 - Current
Associate Director, Media Operations
Hill Holliday
11.2022 - 09.2024
Associate Director, Platform Strategy Media Director
Hill Holliday
05.2021 - 11.2022
Digital Investments Supervisor
Havas Media
10.2020 - 05.2021
Advertising Operations Supervisor
Havas Media
06.2020 - 10.2020
Advertising Operations Specialist
Havas Media
11.2018 - 06.2020
Digital Marketing Specialist
MOO
01.2018 - 11.2018
Advertising Operations Analyst
Havas Media
09.2016 - 01.2018
Digital Campaign Manager
Boston Globe Media
04.2016 - 09.2016
Client Support Associate
WinterWyman
11.2014 - 04.2016
Bachelor of Communications and Media Studies -
Emmanuel College