Rebecca Lefkowitz

• Successfully forecasted Sponsorship business within X% annual
• Responsible for $121M in Sponsorship revenue
• In a down market, grew emerging TRC content verticals by Y% YOY and increased remit to include Sports monetization strategy yielding X in Y1 revenue
• Spearheaded quarterly business reviews.
• Proven ability to develop and implement creative solutions with revenue in mind while balancing cross functional needs
• Proved successful working within tight deadlines and a fast paced environment
• Adaptable by nature with the ability to coach teams into flexibility and solutions that yield high performance and positive company outcomes

• Hired, onboarded and managed team of 5 who generated over $65M and $125M in ad demand for priority content verticals across The Roku channel (Kids, Spanish, Roku Originals and Lifestyle)
• Consistently coached team to exceed goals in 2022 by 5% and in 2023 by Y%
• Fostered team of sellers who came in through acquisition into successfully learning new business (originals) and closing $38M (21/22) and $44M +16% in upfront (23/24) despite overall sponsorship business showing decline in those same years
• Harness feedback from sales and advertisers to inform program and product roadmap within The Roku Channel
• Accountable for weekly and quarterly forecasting to FP&A line of sight into businesses
• Contribute to 3 year business planning across content & ad sales to ensure channel growth meets ad demand and revenue expectations
• Quarterbacked GTM strategy for net new Roku originals: greenlight, packaging, product, Newfront stage, client adoption, revenue goals and feedback
• Built GTM strategy for Roku’s first Spanish language initiative: sold first ever launch package for Espacio Latino to Geico generating $1.5M of new business revenue for multicultural revenue stream
• Partnered with FP&A and P&P to develop success metrics for ad supported funding of original content business inclusive of direct monetization and brand diversity metrics
• Continued developing Roku’s CSM mentorship program expanding opportunities to develop careers outside of sales and foster growth throughout organization.

• Responsible for exceeding revenue growth expectations across emerging content verticals within Roku Channel
• Kids & Family Revenue: Achieved 128% attainment of goal, generating $14.3M (87% growth YOY) with monumental fill rate secured in Q4
• Kids & Family Strategy: Rolled out first ever K&F Narrative, hosted first ever Upfront event with over 100 advertising partners in attendance and launched K&F inventory in OneView (Roku’s DSP)
• Launched Roku Originals within The Roku Channel with 4 marquee launch partners (McDonalds, Verizon, Geico & P&G) and generated $15M in revenue throughout Y1
• Built GTM strategy for Originals to generate demand in Upfront which included approval from IR on 16 viewership data points which led to 80% sell through of Upfront packages including first ever live Premiere event (Weird Al) sponsored by T-Mobile & Applebee’s
• Stewarded Roku Channel editorial series to educate sales and cross functional ad sales team on growing content library
• Pioneered DE&I content policy and training to educate sales and better achieve marketers needs
• Successfully sold $4M+ in Spanish language inventory, increasing average deal size 2x in 2H’21 and Identified advertiser opportunity for dedicated Spanish Language channel packages and 4 launch packages: McDonalds, Verizon, Geico, P&G
• First to market TRC live & TMO $9M partnership
• Continued developing Roku’s CSM mentorship program expanding opportunities to develop careers outside of sales and foster growth throughout organization.

• BPMS Agency, Campbell Ewald, Elevate, Initiative, Matterkind, Prudential, RGA, Resolute, Universal McCann
• Built first ever non-traditional Upfront rate card for Magna business routed in flexibility and drive by individual client incentives; Operationalized and created a working process around the new rate card for internal cross functional teams
• Leveraged KPM to develop strategy beyond pricing with CPG partners such as Keurig Dr Pepper
• Sold and executed first every programmatic campaign to run in The Roku Channel K&F
• Collaborated with key clients to activate 9 BETA sponsorship to elevate partnerships and test new products
• Broke new business accounts including: Whole Foods, Salesforce, Red Hat, Quibi, Aetna, Osmo
• Launched Roku’s first ever CSM mentorship program to develop and foster talent while creating varying career pathing options
• Responsible for 42% of all revenue generated in TRC K&F in its first full year in market
• Secured $39.8M in Upfront registrations for 2021 (123% YOY growth)
• Exceeded quarterly revenue goals by 30% and 40% respectively
• Through strong relationships & strategic recommendations – rebounded all Upfront COVID cuts in 2H’20 which ultimately yielded 3% over-delivery of initially committed registrations for 19/20 BY & 2020 CY
• Worked closely with agency partners on strategic new business pitches including T-Mobile, Salesforce, Gilead, Whole Foods
• Successfully secured CVS & TIAA as two of the first ever test partners for OneView via a strategic platform sell
• Learned DSP centric sale to position OneView in market as leader for deterministic data first omnichannel buying platform built for OTT
• Built Roku’s first ever CSM mentorship program to foster career growth within the organization.

• Over delivered quarterly revenue goals and grew overall book of business 294% YOY and programmatic business 790% YOY
• Built and sold custom launch package sponsorship for Lego in The Roku Channel Kids & Family which included a program of custom elements, Roku marketing elements & Lego public press approval
• Worked with cross functional teams to develop first ever Roku Channel narrative for national sales team to bring to market
• Broke 20+ new business accounts including: Ameriprise, Anthem, FDA, JBL, KPMG, Nintendo, SpinMaster, Qatar Airways, Henkel, TIAA, Zillow, Accenture, USPS, Epic Games, Merck, PNC Bank, Estee Lauder, MilkPep, Keurig, Core Water
• Developed collaborative client direct relationship in order to build out strategic learning agenda’s and shift budgets from linear into OTT
• Took advertiser feedback on Roku sponsorship product and ideated new monetization structure based on video guaranteed which was tested with first to market custom vignette Movie night and ultimately approved and rolled out to national sales team as
• Secured $17.8M in 19/20 Upfront revenue, increasing registrations 368% YOY and growing number of brands from 4 to 10.
• Clients Include: Initiative, UM, Matterkind, BPMS Agency, Campbell Ewald, Elevate, Prudential, Resolute, Universal McCann

• Responsible for retaining, growing and securing new business for Food Network, Cooking Channel, TLC and OWN across several agencies totaling $32M of revenue
• Strategically grew Blue 449 business from 1 account to 5 accounts on Food Network via Upfront and Scatter negotiations: eBay, Bridgestone, Pizza Hut, Metro PCS ($8.7M)
• Drove 74% growth in incremental revenue via Midas Exchange through scatter market ($10M deal rates $17.3M total spend)
• Strategically created and led 360 partnership with Butterball using Food Network, Cooking Channel, Food Network Magazine, Grocery Shopper Market and Food category digital properties to create scale and deliver ROI
• Collaborated with new agencies to create first national media partnerships for advertisers on Food Network & Cooking Channel: Kumon, Organic Valley, Akorn Consumer Health, Grubhub
• Mentor sales support staff to foster deeper understanding of advertising landscape and help to navigate individual career paths.
• Clients Included: Active International, Absolute Media, Apex, Anchor Media, Blue 449, Crossmedia, Geometry, Harmelin, JL Media, Junction 37, Midas Exchange, Modco Media, OCD Media, Prudential, Sherwood Integrated Marketing, Simulmedia, Wieden & Kennedy

Food Network & Cooking Channel

• Clients Included: Dentsu Aegis, Hill Holiday, Mullen Lowe, Havas, and PGR

Clients Include: Whirlpool Corp, Princess Cruises, Sanofi (Auvi-Q, Merial, Toujeo, Menactra), Qantas, Payless ShoeSource.