Summary
Overview
Work History
Education
Skills
Timeline
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Rebecca Lovich

Davenport,IA

Summary

Hardworking and passionate copywriter responsible for the production of engaging and straightforward copy tailored to pop in a variety of advertising channels from print to broadcast to online.

Overview

36
36
years of professional experience

Work History

Trails Committee Coordinator

City Of Bettendorf Parks And Recreation
03.2019 - Current
  • Write copy for promotional pieces.
  • Propose creative ideas to increase community's use of city's trails.
  • Created and developed annual city "Frosty Four" fun run.
  • Host weekly social media videos communicating parks events as well as educating followers how best to use trails, including safety issues. Videos are on the fly and copy is written on the spot.
  • Develop relationship with committee members, who are volunteers, and encourage their support of committee's mission.

Certified Yoga Instructor

Tapas Hot Yoga
10.2018 - Current
  • Plan and lead challenging and fun yoga classes by selecting appropriate poses and breath-to-movement sequences to upbeat music.
  • Demonstrate yoga poses and provide verbal cues and adjustments to help students improve alignment and technique.
  • Build relationships with students to boost rapport and word-of-mouth referrals.
  • Stay current with fitness trends and adjust to needs and wants of class participants.

Startup Founder

L & L Marketing, Inc.
12.1987 - 12.2022
  • Developed and managed local and regional advertising campaigns. Clients came from automotive, furniture, financial, political, healthcare and higher education.
  • Conducted market research to help identify unique competitive edge focused on specific consumer benefits.
  • Created stand out copy that popped. Messages were clear, clever and compelling.
  • Planned and placed media buys. Analyzed effectiveness through post-buy analysis.
  • Established and maintained strong relationships with vendors as team leader to guide and support their work on client campaigns.
  • Ensured communications and advertising continuity by directing production of all communicated pieces to have look and feel of campaign’s creative direction and clients’ branding.
  • Created and monitored promotional approaches to increase sales and profit levels.

Education

Bachelor of Science - Industrial Management

Purdue University
West Lafayette, IN

Skills

  • Clever Creative
  • Promotional Marketing and Advertising
  • Content Development
  • Relationship Building

Timeline

Trails Committee Coordinator

City Of Bettendorf Parks And Recreation
03.2019 - Current

Certified Yoga Instructor

Tapas Hot Yoga
10.2018 - Current

Startup Founder

L & L Marketing, Inc.
12.1987 - 12.2022

Bachelor of Science - Industrial Management

Purdue University

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Rebecca Lovich