Rebecca McNeil
EAST GREENWICH,RI
Summary
Dynamic marketing leader with over 16+ years of experience in crafting and executing impactful marketing campaigns, content, and collateral that leverage both established and innovative strategies. Results-driven professional with a proven track record in brand management and social media engagement, fostering collaborative environments to achieve exceptional outcomes. Recognized for a detail-oriented approach and decisive leadership style that inspires teams to excel and drive brand success. Committed to delivering measurable results through creative problem-solving and strategic thinking.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Vice President of Marketing
SureCost
06.2021 - Current
- Promoted from Director of Marketing to Vice President June 2022
- Lead and scale a cross-functional marketing team responsible for demand generation, marketing operations, product marketing, brand strategy, and BDR programs.
- Oversee strategic marketing initiatives to grow customer acquisition and deepen market penetration within the pharmacy technology space.
- Championed brand transformation and elevated market positioning through rebranding and strategic content development.
- Implemented a marketing ops infrastructure that aligns with revenue operations and supports data-driven decision-making.
- Collaborate with Sales, Product, and Customer Success to introduce new go-to-market (GTM) strategies and drive double-digit growth in pipeline value.
- Elevate marketing’s role in accelerating sales enablement through targeted campaigns and content assets.
- Develop scalable marketing systems and processes to support future growth.
- Partner cross-functionally to develop new positioning and launch messaging for product enhancements.
- Remote
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
- Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
Director of Marketing Services
Studion
08.2016 - 06.2021
- Formerly ExtensionEngine, managed multi-year technology services engagement to support well-known brands successfully launch EdTech products into new verticals
- Developed and executed full-funnel marketing strategies for higher ed, nonprofit, and B2B learning clients.
- Led multi-channel demand generation efforts and executed GTM launches for digital learning products.
- Managed cross-functional teams across design, dev, and marketing to bring new offerings to market.
- Evaluated and implemented MarTech stacks (CRM, automation, analytics) tailored to each client’s growth stage.
- Mentored internal teams while delivering client projects on time and within budget.
- Directed cross-functional teams to ensure seamless execution of high-impact marketing projects from concept to completion.
Sr. Product Marketing Manager
HealthcareSource
06.2011 - 07.2016
- Promoted from Marketing Manager to Sr. Product Marketing Manager March 2014
- Directed product marketing and GTM for three major product lines, achieving increased cross-sell and upsell.
- Partnered with Sales and Product to craft positioning, develop case studies, and train reps on key differentiators.
- Led product launches, customer feedback loops, and customer reference programs.
- Represented the company as a key spokesperson at industry conferences and webinars.
Marketing Director
ChungDahm America
04.2009 - 06.2011
- Promoted from Recruiter to Director of Marketing in less than a year on the job
- Led marketing for e-learning brands, including social media strategy, content development, and web advertising.
- Achieved a 50% increase in monthly social media reach and a 100% increase in organic traffic.
- Scaled a community of 600 to 3,000 Facebook members within 10 months.
Agency Recruiter
Kennison & Associates
01.2007 - 01.2009
- Rated one of the top Sales Associates, with over 60 permanent placements
- Frequently surpassed and always met my monthly quotas.
- Edited job advertisements for major clients and successfully utilized an ATS to track candidate progress.
- Managed high-volume requisitions in a timely manner to meet client staffing needs efficiently.
- Enhanced recruitment process for faster hiring by utilizing various sourcing tools such as job boards, social media, and networking events.
- Provided exceptional customer service to both candidates and clients, fostering long-term partnerships.
English Teacher
Center for Teaching and Learning in China
01.2005 - 01.2006
- Utilized classroom management skills to teach 4-6 ESL classes per day. Created curriculum for primary school students; edited current curriculum. Brainstormed ideas on how to increase language center business.
- Attended ESL functions; served as "Foreign Expert" for the school, promoting their English program to the community.
- Gained international exposure, greater awareness of Chinese culture, stronger communication skills and increased independence from teaching ESL in Asia.
Reporter
Southern Rhode Island Newspapers
01.2005 - 08.2025
- Independently produced 5-6 articles per week, seeking out business, school related and human interest subjects, focused on the Public School Committee, school budget and teacher contract issues, as well as community concerns regarding public education.
Education
Bachelor of Arts - English
University of Vermont
Burlington, VT01.2004
Skills
- Demand Generation
- Marketing Operations
- Product Marketing
- CRM & Marketing Automation
- Sales Enablement
- Brand Strategy
- Cross-Functional Team Leadership
- BDR Strategy
- Event & Content Marketing
- SaaS Expertise
- GTM Strategy
- Rebranding & Positioning
- Research skills
- Decision-making
- Visual element development
Websites
Certification
- HubSpot Certified
- Quoted in: Healthcare Finance News, Modern Healthcare
Timeline
Vice President of Marketing
SureCost
06.2021 - Current
Director of Marketing Services
Studion
08.2016 - 06.2021
Sr. Product Marketing Manager
HealthcareSource
06.2011 - 07.2016
Marketing Director
ChungDahm America
04.2009 - 06.2011
Agency Recruiter
Kennison & Associates
01.2007 - 01.2009
Reporter
Southern Rhode Island Newspapers
01.2005 - 08.2025
English Teacher
Center for Teaching and Learning in China
01.2005 - 01.2006
Bachelor of Arts - English
University of Vermont
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