Rebecca Meyers
Lewisville,NC
Summary
- Results-driven Marketing and Sales Director with 19 years of experience in expanding market presence, brand awareness, establishing strategic partnerships, and driving revenue growth.
- Demonstrated success in identifying new business opportunities, cultivating client relationships, and executing effective sales strategies.
- Skilled in leading and mentoring teams, overseeing daily operations, and implementing strategies to enhance efficiency, productivity, and team cohesion.
- Proficient in market analysis, negotiation, and project management, with a strong ability to collaborate with organizational teams to achieve company goals.
- Committed to leveraging innovative solutions to foster sustainable business growth for both growers and customers.
Overview
19
19
years of professional experience
Work History
Director of National Sales
Honeybear Growers, LLC
07.2024 - 02.2025
- Develop Strategic Sales Plan and Process Cadence for the Sales and Marketing Teams
- Led the customer facing Brand Development for the proprietary apples within the HBM Family: Pazazz and Honeymoon
- Leverage Marketing Assets and Collateral to build promotional planner for Honeybear’s Customer Base
- Scratch Built Strategic Sales Plan for 2025-2026 leveraging all Value Propositions within Honeybear Marketing Portfolio
- Lead and Organized Monthly Sales Strategy Sessions with each individual account manager to ensure process accountability and account follow-through was being met
- In Market Expert to build customer relationships; both existing customers and entirely new relationships
- Perform Category Management for Clients and educate the internal team on how to create impactful recommendations using Category Data as a driving factor
East Coast Account Manager
Gee Whiz II, LLC (Auvil Fruit Company)
09.2022 - 07.2024
- Coordinate program planning with customers to maximize sales potential
- Brand Strategy Lead through deployment of marketing strategies to build the Hunnys Apple Brand in the marketplace
- Develop the Hunnys Brand as a Nationally Recognized Favorite Apple
- Manage Third Party Marketing Agency to build assets around the Gee Whiz and Hunnys Brands
- Prioritize Gee Whiz Manifest when facilitating promotions in both transactional and strategic planning scenarios
- Conduct partnership development with established customer base and facilitate new partnerships where appropriate
- Perform Category Management analysis with partnered customers to ensure greatest overall category impact
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
National Sales Manager
Misionero Vegetable, LLC
05.2017 - 09.2022
- Evaluate contract sales cycle and bid accordingly based on earned consideration
- Organize and plan promotions with both partners and targeted accounts
- Conduct partnership development with established customer base and facilitate new partnerships where appropriate
- Assist in market introduction of seasonal items and new items based on Misionero’s manifest through direct contact or trade show settings
- Category Management Expert within Misionero to drive SKU Rationalization Projects within partnered retailers
- Attended events, training seminars, and manufacturer product showcases.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Sales Manager Southeast Region
C.H Robinson/Robinson Fresh
01.2014 - 05.2017
- Manager of business development sales team
- Achieved growth targets as set forth by regional growth goals
- Organize network collaboration to ensure customized and creative solutions are delivered to new clients
- Prepare monthly data for sales benchmarking
- Maintain customer relationships to drive awareness of Robinson Fresh’s portfolio
- Grow strategic categories based on supply plans and branding initiatives
- Leverage category management insights and data to consult on customer initiatives
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Merchandising Manager (Southeast, Midwest, West coast)
Stemilt Growers, LLC
07.2009 - 01.2014
- Coordinate program planning with customers to maximize sales potential
- Organize promotional scheduling based on customers’ needs
- Conduct partnership development with established customer base and facilitate new partnerships where appropriate
- Assist in market introduction of seasonal items and new items based on Stemilt’s manifest through direct contact or trade show settings
- Perform Category Management analysis with partnered customers to ensure greatest overall category impact
- Implemented innovative visual displays that captured attention and boosted sales significantly.
National Produce Buyer for Eastern, Western and Import Apples/Pears (2008-2009)
C&S Wholesale Grocers, Inc.
01.2006 - 07.2009
- National Buyer for Value Added and Dry Produce Category (2007-2009)
- Organic Produce Procurement (2006-2007)
- Organic Produce Merchandiser/Marketing (2006-2007)
- Negotiate pricing on commodities
- Manage gross profit of each item within each Distribution Center
- Oversee daily activity of turn-buyers throughout 7 Distribution Centers
- Meet all customer needs in relation to ads and promotional planning, new item introduction and market updates
- Monitored competitor activities closely to identify potential threats or opportunities within the market landscape.
- Reviewed bids and contracts to place appropriate orders.
Education
Bachelor of Science - Food Marketing
St. Joseph’s University
Philadelphia, PA12.2005
Diploma with Honors -
Stoneleigh Burnham School
Greenfield, MA06.2002
Skills
- Marketing facilitation
- Fostering collaborative partnerships
- Team performance enhancement
- Sales team management
- Extensive experience in sales
- Effective team leadership
- Strategic account development
- Sales process management
- Effective sales presentations
Accomplishments
- March 2023 Southeastern Produce Council Next Generation Award Recipient
- October 2021 Produce Business’ 40 under 40
- June 2014 United Fresh Produce Association (Class 19) Produce Industry Leadership Program Graduate
Timeline
Director of National Sales
Honeybear Growers, LLC
07.2024 - 02.2025
East Coast Account Manager
Gee Whiz II, LLC (Auvil Fruit Company)
09.2022 - 07.2024
National Sales Manager
Misionero Vegetable, LLC
05.2017 - 09.2022
Sales Manager Southeast Region
C.H Robinson/Robinson Fresh
01.2014 - 05.2017
Merchandising Manager (Southeast, Midwest, West coast)
Stemilt Growers, LLC
07.2009 - 01.2014
National Produce Buyer for Eastern, Western and Import Apples/Pears (2008-2009)
C&S Wholesale Grocers, Inc.
01.2006 - 07.2009
Bachelor of Science - Food Marketing
St. Joseph’s University
Diploma with Honors -
Stoneleigh Burnham School
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