Microsoft Office
Rebecca Lynn Morrow
SEO Evangelist
Atlanta,GA
Summary
Accomplished SEO Evangelist with proven success with over 17 years of experience in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients, marketing groups, and development team. Highly skilled in translating marketing and SEO needs into results-driven strategies.
Overview
4
4
years of post-secondary education
15
15
years of professional experience
Work History
Digital Marketing Manager
Social Network MD
04.2019 - 08.2020
- Manager of several online services such as Call Tracking, Paid Search, Paid Media, Content Calendars, and manage all aspects of SEO.
- Created strong internal SEO auditing processes to streamline onboarding of new clients as well as updating new client websites.
- Implemented Google Tag Manager for better online tracking.
- Worked with the Development Team to increase site speeds across all clients to be over 90 for both mobile and desktop.
SEO & PPC Manager
Black Bear Design
03.2018 - 02.2019
- Key manager of the SEO & PPC team and responsible for overseeing the translation of SEO & PPC strategies into final recommendations and actions based on clients’ goals and objectives.
Campaign Manager
Sage
04.2016 - 02.2018
- Manage a variety of on- and off-line campaigns to increase visibility for a suite of cloud and mobile accounting products built for micro to small businesses.
- Work with product marketing managers to envision and promote messaging across US and CA and assist in updating, managing, and optimizing PPC & SEO campaigns.
SEO Manager
Equifax
09.2014 - 03.2016
- Implement new strategies to SEO best practices around MTA (multi-touch attribution) to best optimize public-facing pages, create new strategies based on metrics and research, develop strong SEO-based tactics, and work with a variety of groups to promote best industry standards for content, PR, social, and technical capabilities.
VP SEO Product Manager
SunTrust
03.2013 - 09.2014
- Create full SEO program for SunTrust.com and education program to teach and empower teammates to better understand the impact of SEO while providing a centralized voice.
- Strategic positioning of SEO initiatives to increase quality traffic and conversions.
- Hired and managed SEO agency for day-to-day tasks.
SEO Specialist
WebMD
11.2011 - 03.2013
- SEO specialist position that focused on internal content, internal search, increase rankings and traffic, and use analytics to implement new strategies for current and new content.
- Implemented new internal search strategies with Schema.org and Microdata formats, and new effective marketing and positioning of video content.
SEO/SEM Strategist and Project Manager
Infomedia
11.2008 - 09.2011
- Utilized proprietary analytics and Google Analytics to analyze rankings, traffic, leads, and sales for early e-commerce sites.
- Developed best practice quality content, worked with developers for best-in-practice front and back end coding.
- Project Lead of a team of account managers, designers and Social Media professionals.
- Evaluated and implemented new strategies for PPC & SEO campaigns.
- Increased sales, conversions, leads and CTRs while effectively reducing overall costs.
SEO Specialist
EBSCO Industries
03.2005 - 09.2006
- Internal W3C specialist and employed strict HTML coding standards for SEO purposes.
- Developed compelling and optimized content for better rankings in the SERPs as well as to keep qualified leads in the site longer.
- Competitive analysis of both competitors and client sites to garner better rankings and gain higher traffic leads.
- Used HBX, Omniture and TeaLeaf for KPI analysis and follow site trends.
- A/B & Multivariate testing.
SEO Specialist, Front End Programmer
Global-WebMarket
10.2003 - 01.2006
- Project Lead manager that created projects for new and renewed websites through design and development.
- Worked with 3-10 people per project.
- Implemented SEO strategies, W3C standardization, accessibility standards, and quality assurance for web and optimization compliance.
- Increased client visibility and ROI.
- Rebecca Lynn Morrow - 3.
Education
Bachelor of Science - Physical Education
University of Indianapolis
Indianapolis, IN 08.1996 - 01.2001
Certificate in IT/IS Project Management - undefined
Skills
Marketing strategy
undefinedAccomplishments
- Documented and resolved organic (SEO) ranking issues which led to 600% increase in qualified leads.
- Resolved page issues through consumer testing using Google Tag Manager.
- Documented and resolved PPC over-spending issues which led to 50% reduction in costs and improved leads by over 100%.
- Increased quality phone leads by 45% within 1 month through optimized PPC campaign
Software
Mac & PC proficiency
SEMRush
Mozcom
Screaming Frog
Google Analytics
Google Ads
AHREFS
Google Search Console
Google Tag Manager
Adobe Analytics
WordPress & Other CMS platforms
Timeline
Digital Marketing Manager
Social Network MD
04.2019 - 08.2020
SEO & PPC Manager
Black Bear Design
03.2018 - 02.2019
Campaign Manager
Sage
04.2016 - 02.2018
SEO Manager
Equifax
09.2014 - 03.2016
VP SEO Product Manager
SunTrust
03.2013 - 09.2014
SEO Specialist
WebMD
11.2011 - 03.2013
SEO/SEM Strategist and Project Manager
Infomedia
11.2008 - 09.2011
SEO Specialist
EBSCO Industries
03.2005 - 09.2006
SEO Specialist, Front End Programmer
Global-WebMarket
10.2003 - 01.2006
Bachelor of Science - Physical Education
University of Indianapolis
08.1996 - 01.2001
Certificate in IT/IS Project Management - undefined
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