REBECCA NAHM SHELLER

Scoped multimillion-dollar campaigns and projects for internationally recognized brands, including UnitedHealth Group, UnitedHealthcare, Optum, 3M, Mayo Clinic, Cargill, and Elevance. Executed against them, on time and on budget, to engage audiences with timely, relevant content, deliver ROI, achieve business goals, and establish clients as thought leaders. Focused on organizations in highly regulated industries such as healthcare, supply chain management, cable television, information technology, manufacturing, and automotive.

• Integrated communications strategy and media relations: Developed project plans to prioritize client needs, including content, multi-channel marketing, social media, communications, sales and business growth, public relations, SEO, audience research, influencer identification, media/journalist identification, and outreach.
• Storytelling and content creation: Delivered high-quality content, including videos, articles, social media, sell sheets, presentations, podcasts, and more, with defined calls to action, designed to engage audiences including B2B, B2C, B2B2C, employee/internal, investor, government and elevate brand messaging.
• Communication, collaboration, and problem-solving: Applied active listening skills to uncover client goals, anticipate and address hurdles. Worked directly with clients and clients’ partners and customers. Worked directly with clients and clients’ partners and customers
• Executive presence and empathetic leadership: Established successful relationships with top executives, often through preparation for on-camera interviews or as a ghostwriter. Managed employees and contractors, with an average of at least 15 direct reports in each of the last 12 years. Unified teams across geographies to ensure alignment. Made hiring decisions and trained new hires.
• Project management: Created and managed budgets and timelines. Priced and scoped projects. Negotiated master service agreements.
• Research and evaluation: Applied journalistic research skills and tools to identify and reach audiences, determine the market for proposed and new products, and help clients make informed decisions.
• Strategic implementation of content: Thought leadership, Increase Marketing Qualified Leads, News as content marketing, Email campaigns, Support RFPs, Conferences, Enhanced social media profiles for executives and salespeople, Social media as a sales tool, Multilingual, Integrated communications strategies, Persona development, Ghostwriting, Go to Market strategies and presentations.

Executive/Special Projects Producer 2006-2014

Producer At Issue Public Affairs Talk Show 2008, 2010-2012

Producer Online News and Social Media 2008-2010

Producer Daily News 2000-2006

• Business growth: Responsible for product quality, protecting P&L. Restructured product to exceed key performance goals, including audience growth and retention.
• Leadership: Key decision maker in a deadline-driven environment. Able to handle high-pressure situations. Helped manage a 75-member team with up to 15 direct reports. Recruited, trained, and retained talent. Helped refine processes for reviewing work product and employee performance.
• Adaptability and learning: Created versions of product suitable to multiple platforms. Wrote training manuals. Wrote weekend promotional materials to advertise newscasts and draw in more viewers. Managed data entry for election reporting.
• Digital media and platform development: Managed online news and accompanying Facebook and Twitter pages. Successfully launched 50 community websites to expand community news strategy, create a new revenue stream and create local value for the audience.
• Content creation and project management: Led the creation of daily newscasts. Created news specials, including live political debates, election coverage, and Minnesota State Fair broadcasts. Led coverage of the 2008 Republican National Convention in St. Paul, MN, for Hubbard Broadcasting station group.

• Produced daily newscasts in a fast-paced and competitive newsroom that featured 8.5 hours of news daily. Reported, wrote, and edited health news.