Rebecca Norwood-Robertson
Conroe,TX
Summary
Dynamic sales and marketing leader with a proven track record excelling in territory management and pipeline development. Leveraged market research and sales expertise to drive team performance, achieving top regional sales outcomes. Skilled in sales training, fostering team growth with a keen focus on risk management and health care policies.
Overview
12
12
years of professional experience
Work History
Clinical Liaison
Exalt Rehabilitation Hospital
Conroe, TX
07.2024 - Current
- Compiled data from patient records for research activities related to outcomes management.
- Facilitated relationships between medical staff members from different departments within the hospital system.
- Collaborated with physicians, nurses, and other health professionals in providing quality patient care.
- Assisted in developing marketing materials highlighting services offered by the organization.
- Ensured regulatory compliance with state and federal regulations related to patient care.
- Reviewed physician orders for accuracy prior to implementation into the EHR system.
- Participated in multidisciplinary team meetings to discuss cases and develop individualized treatment plans for patients.
- Reviewed referrals for appropriateness of services requested and availability of resources.
- Actively participated in performance improvement initiatives designed to enhance patient safety standards.
- Identified opportunities for process improvements that would result in cost savings while maintaining high levels of quality care delivery.
- Educated patients and family members about disease processes, treatment plans, medications, and follow-up care instructions.
- Maintained communication with referral sources regarding new admissions, discharges, changes in condition or treatments.
- Conducted patient assessments to identify appropriate care needs.
- Developed strategies for improving quality metrics associated with clinical outcomes.
- Collected data about patient care problems and reported it to appropriate departments.
- Explained policies, procedures and services to patients.
- Received patient inquiries or complaints and directed to appropriate medical staff members.
- Screened patients for eligibility for state, local and federal assistance programs.
- Collaborated with clinical and administrative staff to meet patient needs.
- Compiled information from patients and caregivers or family members to identify care concerns.
- Documented patient counters in hospital system and initiated follow-up actions.
- Cultivated positive relationships with patients to help facility meet satisfaction scores and patients obtain best possible care.
- Organized timely and accurate referrals to help patients obtain health care services and access available resources.
Market Development Manager Neurology & Orthopedics
Baylor St. Luke's Medical Center
Houston, TX
12.2023 - 06.2024
- Maintained an organized database of customer information including contact details and purchase history.
- Developed and implemented market strategies to increase brand awareness and customer loyalty.
- Identified opportunities for product expansion into new markets.
- Analyzed customer feedback to improve existing products and services.
- Analyzed sales data to assess performance of current campaigns and adjust accordingly.
- Conducted market research to identify consumer trends, preferences, and competitive landscape.
- Developed comprehensive reports on market trends and insights for management review.
- Performed competitor analysis to inform strategy decisions around pricing models or product features.
- Built strong relationships with customers through excellent customer service.
- Researched potential target audiences for new products or services.
Marketing Liaison
Encompass Rehab Hospital
The Woodlands, TX
02.2021 - 12.2023
- Built and maintained productive relationships with industry partners and referral sources.
- Works closely with the Management Team to develop sales strategies and meet monthly and quarterly goals.
- Develop a census as defined through the targeted goals of the business plan.
- Achieved occupancy and revenue goals through direct selling, community outreach, and external business development
- Identified new opportunities for growth through market research and competitive analysis.
- Ensured compliance with all applicable laws related to marketing activities.
- Collaborated with external vendors to coordinate advertising activities across multiple channels.
Director of Sales and Business Development
Apex Molecular
Houston, TX
08.2020 - 02.2021
- Covid-19 protocols, marketing material development and testing protocols in regulation with CDC
- PCR based testing education in market
- Set up front office for referrals, billing, office policies & procedures
- Built referral pipeline for success of SNF, AL, IL for all PCR testing including but not limited to Covid-19, wound care pathogen, respiratory pathogen testing, sinus and flu pathogen panels
- This was a consulting position and not permanent
Executive Director
Integrum Health
Conroe, TX
01.2016 - 08.2020
- Collaborated with organizational leadership, including the Board of Directors, to strategically affect the direction of operations.
- Recruited qualified professionals to build a successful Visiting Physician team in support of home-bound patients, including AL, LTAC, and PC homes.
- Improved organizational processes and regulatory compliance by implementing a new personnel structure with clear-cut roles and responsibilities
- Delivered the premier line of business by building client confidence and trust, managing speedy site conversion, accomplishing launch goals, and exceeding client expectations.
- Managed daily operations of nine Nurse Practitioners and a census of 509 home-based patient populations.
- Facilitated improvements to the organization's performance management, and implemented new initiatives to foster professional development in promising personnel.
- Implemented effective recruitment strategies to expand the Integrum Health Team.
Executive Director
Kindle Hospice
Houston, TX
01.2015 - 01.2016
- Collaborated with Board of Directors to ensure alignment between organizational mission and vision, core values and operations
- Cooperated with all health related agencies and organizations in community activities
- Actively maintained up-to-date knowledge of applicable state and federal laws and regulations
- Provided thorough supervision for day-to-day operations of facility in accordance with set policies and guidelines
- Monitored the nursing and operation of support departments to ensure that patient needs were met
- Established and maintained positive relationships with government regulators, residents, families, patients, area health care providers, physicians and community at large
- Regularly evaluated employee performance, provided feedback, assisted and coach clinical and sales team
Regional Director of Sales and Marketing
Texas Home Health & Hospice
Dallas, TX
09.2013 - 01.2015
- Developed and managed a sales team (15 team members throughout Texas and 5 in Atlanta) throughout Texas and Atlanta
- Organized and led weekly personnel meetings and collaboration with staff in each territory region (including ride-a-longs, personnel development in the field)
- Coached and developed a care team/sales team that consistently ranked among the top of the region for key sales performance and financial outcomes
- Developed and managed budget and revenue expectations while actively reducing expenses
- Assessed effectiveness of sales representatives
- Supervised local managers
- Developed Budgets and approved expenses
- Revised polices and procedures in Education accordance with changes in local, state and federal laws and regulations
- Actively served on Utilization Review Committee
- Lead Sales Training on the corporate level for all newly hired Sales team
Education
High School Diploma -
Conroe High School
Conroe05-1987
Skills
- Sales Trends
- Market research
- Sales Training
- Sales expertise
- Sales and Marketing
- Risk management
- Sales leadership and training
- Pipeline development
- Territory management
- Sales process optimization
References
References available upon request
Timeline
Clinical Liaison
Exalt Rehabilitation Hospital
07.2024 - Current
Market Development Manager Neurology & Orthopedics
Baylor St. Luke's Medical Center
12.2023 - 06.2024
Marketing Liaison
Encompass Rehab Hospital
02.2021 - 12.2023
Director of Sales and Business Development
Apex Molecular
08.2020 - 02.2021
Executive Director
Integrum Health
01.2016 - 08.2020
Executive Director
Kindle Hospice
01.2015 - 01.2016
Regional Director of Sales and Marketing
Texas Home Health & Hospice
09.2013 - 01.2015
High School Diploma -
Conroe High School
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