Rebecca Pask
Marketing
Birmingham,AL
Summary
Dynamic and results-oriented marketing professional with over 15 years of experience in brand management,digital marketing, and corporate strategy. Proven track record of developing and implementing innovative marketing strategies that drive growth., enhance brand visibility, and improve customer engagement. Adept at collaborating with diverse teams to exceed organizational goals and objectives.
Overview
16
16
years of professional experience
Work History
Brand Manager
Marx Brothers, Inc.
Birmingham
11.2023 - Current
- Identify sales opportunities through data analysis from IRI, Nielsen, and Retail Link
- Lead comprehensive communication processes, including tradeshow planning and advertising
- Collaborate with Sales to create exceptional presentations for diverse audiences
- Manage external agency partnerships to optimize communication strategies
- Partner with cross-functional teams for flawless execution of marketing strategies
Brand Manager
Oakstone Publishing
Birmingham
12.2021 - 11.2023
- Responsible for the overall strategy, marketing, and branding of assigned product lines
- Identified research needs and executed studies to recognize market opportunities
- Defined and managed brand communication strategy across various media channels
- Created, executed, and managed marketing programs and campaigns
- Gathered and analyzed financial reports to optimize campaign results
Group Account Director
Intermark Group - Alloy Digital
Birmingham
10.2020 - 07.2021
- Led intake and scoping for large, complex multi-channel campaigns
- Developed trusted advisor relationships with key customer stakeholders
- Managed client billing, projections, and financial reporting
Vice President, Marketing Strategist
Regions Bank
Birmingham
08.2018 - 10.2020
- Represented Marketing by building credibility and reliance on data-driven programs
- Led management of major bank-wide promotional campaigns and targeted programs
- Developed annual marketing plans and set well-defined goals for programs
Marketing Strategic Consultant
Blue Cross and Blue Shield of Alabama
Birmingham
01.2016 - 08.2018
- Provided insights on market intelligence impacting the direct-to-consumer market
- Worked closely with stakeholders to ensure cohesive marketing strategies
- Reviewed feedback for customer outreach and resolution
Digital Marketing Specialist
Blue Cross and Blue Shield of Alabama
Birmingham
04.2012 - 01.2016
- Managed all social media platforms and developed content strategies
- Optimized social media tools to monitor online conversations
- Assisted in launching HCRAlabamaBlue.com and ensured content relevance
Corporate Strategy Business Consultant
Blue Cross and Blue Shield of Alabama
Birmingham
02.2009 - 04.2012
- Provided strategy development expertise for corporate and divisional strategies
- Launched corporate social media platforms for member insights
- Assisted in documenting Internet Development Life Cycle business processes, collaboration activities, artifacts/deliverables, and milestones
Education
Bachelor of Arts - Psychology
08-2000
Skills
- Brand Strategy
- Digital Marketing
- Content Strategy
- Campaign Management
- Market Research
- Strategic Planning
- Team Leadership
- Project Management
Affiliations
- Junior League of Birmingham
- Phi Mu Fraternity
Timeline
Brand Manager - Marx Brothers, Inc.
11.2023 - Current
Brand Manager - Oakstone Publishing
12.2021 - 11.2023
Group Account Director - Intermark Group - Alloy Digital
10.2020 - 07.2021
Vice President, Marketing Strategist - Regions Bank
08.2018 - 10.2020
Marketing Strategic Consultant - Blue Cross and Blue Shield of Alabama
01.2016 - 08.2018
Digital Marketing Specialist - Blue Cross and Blue Shield of Alabama
04.2012 - 01.2016
Corporate Strategy Business Consultant - Blue Cross and Blue Shield of Alabama
02.2009 - 04.2012
The University of Alabama - Bachelor of Arts, Psychology
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