Rebecca Redoglia
San Diego,California
Summary
Strategic digital marketing leader with 10+ years of experience driving omnichannel engagement, lead generation, and brand growth across healthcare and tech. Proven track record of executing high-impact web and email campaigns that improve customer experience and retention. Adept in web CMS platforms, marketing automation tools, and analytics solutions—including GA4, Marketing Cloud, and Tableau—to optimize performance and deliver actionable insights. Known for leading cross-functional teams, managing complex digital projects from ideation to launch, and translating data into compelling content strategies that drive measurable results.
Overview
14
14
years of professional experience
6
6
Product Launches
5
5
Partner Integration Launches
2
2
Certificates
Skills
- GTM Strategy and Execution
- Product Launch Planning & Enablement
- Digital Strategy & Roadmap Development
- Customer Journey Mapping
- Omni-Channel Campaign Execution
- Web & Mobile Experience Optimization
- Cross-Functional Team Leadership
- Martech Stack: SFMC, HubSpot
- CRM Strategy & Data Architecture
- Analytics & Performance Reporting
- UX Design & Interaction Strategy
- HIPAA-Compliant Marketing Practices
Work History
Associate Marketing Manager, Digital Experience
Dexcom
San Diego, California
01.2020 - 09.2025
- Executed patient-facing digital marketing strategy for G-Series products, including optimized web content, and email campaigns
- Spearheaded customer journey and UX optimization initiatives to improve onboarding, engagement, and long-term product usage
- Developed and launched lifecycle email campaigns in Salesforce Marketing Cloud, improving retention and onboarding across segmented audiences
- Led product integrations with Tandem Mobi and Omnipod 5, managing web builds, keyword optimization, and partner-facing messaging
- Managed web UX and content enhancements using headless CMS platform and optimized site performance
- Partnered with external agencies to enhance omni-channel marketing efforts, driving improvements in SEO, web architecture, and integration-focused FAQ resources
- Collaborated with Data Science and external partners to enhance dashboards in Tableau
- Oversaw email marketing automation in Salesforce Marketing Cloud, aligning messaging with patient journey touchpoints
- Coordinated sprint planning and task prioritization in Asana and Smartsheet ensuring timely delivery of digital initiatives
- Maintained close alignment with regulatory, legal, and medical affairs to produce marketing materials that were both compliant and resonant with patient needs.
Digital Marketing Manager
VizExplorer
Rancho Bernardo, California
08.2015 - 01.2020
- Directed comprehensive email marketing initiatives, achieving a 28% engagement increase and doubling email click-through rates through strategic audience segmentation and storytelling.
- Coordinated efforts among creative team members for an optimized web experience through a rebranded web build, SEO enhancements, and product video engagement, targeting high-value leads.
- Developed and executed omni-channel digital campaigns to support demand generation and enhance customer experience.
- Oversaw video production budget exceeding $15K, leading creative teams for impactful event coverage.
- Acted as a brand ambassador at domestic and international trade shows, gathering market insights and enhancing visibility.
Digital Video Producer
Bluefin Media
Perrysburg, Ohio
05.2013 - 05.2015
- Directed video production crews, delivering impactful digital content for various brands.
- Produced and directed video projects for 13 websites, including animation and documentary-style videos.
Sales and Marketing Assistant
The Pinnacle
Maumee, Ohio
05.2011 - 05.2012
- Boosted engagement and performance of social media campaigns through consistent digital marketing monitoring.
- Managed analytics for digital engagement across all social media accounts.
- Developed original digital content for various platforms and publications.
Education
Bachelor of Arts - Telecommunications
Bowling Green State University
Bowling Green, OH05-2012
Certification
- Nielsen Norman Group UX Certification Course: Interaction Design Specialty, 2024
- Hubspot Inbound Marketing Certification, 2018 - 2020
- Hubspot Content Marketing Certification, 2019 - 2021
Timeline
Associate Marketing Manager, Digital Experience
Dexcom
01.2020 - 09.2025
Digital Marketing Manager
VizExplorer
08.2015 - 01.2020
Digital Video Producer
Bluefin Media
05.2013 - 05.2015
Sales and Marketing Assistant
The Pinnacle
05.2011 - 05.2012
Bachelor of Arts - Telecommunications
Bowling Green State University