Rebecca Redoglia
San Diego,California
Summary
Digital Marketing Leader with over a decade of experience in driving business growth through data-driven strategies and customer-focused campaigns. Expertise in leading teams to implement targeted email marketing, personalized messaging, and web optimization. Successfully enhanced customer retention and engagement at Dexcom with scalable marketing solutions.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager, Digital Experience
Dexcom
San Diego, California
01.2020 - Current
- Drives strategy for scalable, data-driven digital marketing campaigns across platforms, increasing market share, and improving customer retention.
- Leads targeted product email marketing initiatives focused on enhancing customer experience through segmentation and actionable insights.
- Oversees global, cross-functional teams to deliver personalized in-app messaging and develop complex web interfaces that elevate user experience and support.
- Supported the digital launch of Dexcom’s flagship G7 product across multiple media platforms, driving increased customer awareness, and accelerating product adoption.
Digital Marketing Manager
VizExplorer
Rancho Bernardo, California
08.2015 - 01.2020
- Directed comprehensive digital marketing initiatives, achieving 28% engagement increase and 2x email clickthrough rates through strategic audience segmentation and storytelling.
- Oversaw video production budget exceeding $15K, leading creative teams for impactful event coverage.
- Represented marketing department at key domestic and international trade shows to enhance brand visibility.
Digital Video Producer
Bluefin Media
Perrysburg, Ohio
05.2013 - 05.2015
- Directed video production crews, delivering impactful digital content for various brands.
- Produced and directed video projects for 13 websites, including animation and documentary-style videos.
Sales and Marketing Assistant
The Pinnacle
Maumee, Ohio
05.2011 - 05.2012
- Boosted engagement and performance of social media campaigns through consistent digital marketing monitoring.
- Managed analytics for digital engagement across all social media accounts.
- Developed original digital content for various platforms and publications.
Education
Bachelor of Arts - Telecommunications
Bowling Green State University
Bowling Green, OH05-2012
Skills
- Digital marketing strategy
- Email marketing strategy
- User experience design
- Campaign management
- Go-to-market strategy development
- Marketing campaign development
- Strategic planning
- Project management
Certification
- Nielsen Norman Group UX Certification Course: Interaction Design Specialty, 2024
- Hubspot Inbound Marketing Certification, 2018 - 2020
- Hubspot Content Marketing Certification, 2019 - 2021
Timeline
Marketing Manager, Digital Experience
Dexcom
01.2020 - Current
Digital Marketing Manager
VizExplorer
08.2015 - 01.2020
Digital Video Producer
Bluefin Media
05.2013 - 05.2015
Sales and Marketing Assistant
The Pinnacle
05.2011 - 05.2012
Bachelor of Arts - Telecommunications
Bowling Green State University
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