Rebecca Reyes
Summary
Enthusiastic Public Relations Specialist with a 5 year record of helping startups and technology companies shape and tell their stories. Friendly and effective approach to building strong media relationships that keep companies front and center of news cycles.
Overview
5
5
years of professional experience
Work History
Assistant Content Manager
Jobs With Justice
05.2022 - Current
- Develops weekly comprehensive content calendar for consistent company blog publishing and social media posts
- Manages team of 3 writers, ensuring timely delivery of high-quality articles and blog posts
- Approves, reviews and edits weekly PR newsletters, blog posts, and press releases
- Presents monthly reports on key performance metrics to senior management, providing insights into areas requiring attention
- Collaborates with internal colleagues and stakeholders to develop compelling storylines that align with company and marketing priorities
Public Relations Manager
Walker Sands Communications
12.2021 - 05.2022
- Delivers communication strategies via quarterly plans, generating results that meet clients' goals and provides sophisticated understanding of various metrics
- Effectively leads PR strategy for B2B marketing campaigns across portfolio of 4 client accounts
- Creates and analyzes quarterly share of voice reports measuring competitor media ownership and provides actionable insights and recommendations
- Drafts media content that contributes to developing sticky branding and meaningful messaging (includes Q&As, expert articles, company blogs)
- Directs quarterly informational programs designed to foster favorable public and stockholder perceptions of company's accomplishments
Senior Media Relations Specialist
Propllr PR & Content Maketing
08.2019 - 12.2021
- Manages PR strategy, execution, and measurement reporting for portfolio of 4-5 B2B tech accounts
- Works alongside Client Success team to discuss expectations and ensure program is aligned with client business goals
- Collaborates with media team to craft compelling narratives and drafted over 100 pitches, securing placements in Chicago Tribune, Business Insider, Forbes, Crain's Chicago, Benzinga, Fortune, TechCrunch, Fintech Today
- Effectively communicates with clients to draft product launch, funding announcement, partnership, milestone and survey focused press releases
- Coaches junior team members on media list building, client facing communication, pitching strategies, and media landscape monitoring
Education
Bachelor of Arts - Communication
University Of Wisconsin
Parkside2018
Skills
- Microsoft Office, Microsoft Word, Excel, Outlook, Powerpoint
- Adobe Creative Suite, Photoshop, Adobe Illustrator
- Twitter, Linkedin, Facebook
- Fluent in Spanish and English
- Wordpress, AP Style
- Public Speaking
- Muckrack, Meltwater, News Exposure, Cision, Onclusive
- Slack, Streak, Asana
Nonprofit Leadership
Hydrocephalus Association, Community Network Chair - November, 2018 - Present
Sibling Volunteer Program, Co-Founder/Ambassador - September, 1997 - Present
Latinos Unidos, Ambassador/Public Speaker - April, 2017 - April, 2018
Timeline
Assistant Content Manager
Jobs With Justice
05.2022 - Current
Public Relations Manager
Walker Sands Communications
12.2021 - 05.2022
Senior Media Relations Specialist
Propllr PR & Content Maketing
08.2019 - 12.2021
Bachelor of Arts - Communication
University Of Wisconsin
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