Rebecca Saltzburg
Cedar Park,TX
Summary
Data-driven SEO Manager with a proven track record of delivering significant organic growth in highly competitive "YMYL" industries. Successfully boosted organic traffic by over 200,000 monthly visitors for a telemedicine provider and grew client revenue by over 30% for a regional law firm, demonstrating expertise in translating SEO strategy into tangible business outcomes.
Overview
14
14
years of professional experience
1
1
Certification
Work History
SEO Manager
TEK SEO
New York, New York
05.2021 - Current
- Spearheaded and executed successful SEO campaigns for a diverse portfolio of clients, ranging from local service businesses to global enterprise brands.
- Successfully managed SEO campaigns for highly regulated "YMYL" industries, boosting organic traffic by over 200,000 monthly visitors for a telemedicine provider and growing organic traffic by over 30% for a regional law firm.
- Cultivated and maintained a diverse client portfolio, achieving a 94% client retention rate by serving as the primary point of contact and providing proactive, KPI-focused reporting.
- Developed and executed enterprise-level SEO strategies that leveraged AI/LLM tools to accelerate content production and drive organic visibility across all client accounts.
- Utilized advanced SEO tools to perform in-depth keyword research, competitor analysis, site analytics, site architecture and content gap analysis, uncovering untapped opportunities that drove consistent increases in qualified leads.
- Spearheaded a forward-thinking initiative to optimize for generative AI and LLM outputs, securing top-ranking content in both traditional search results and new AI-driven answer engines.
- Monitored and tracked key performance indicators (KPIs) using Google Analytics, Google Search Console, Looker Studio and third-party tools, translating complex data into actionable business intelligence for upper management.
- Collaborated with web developers and content teams to implement on-page and technical optimizations that ensured SEO compliance and boosted average keyword rankings.
SEO Account Manager
SEO Direct
Calabasas, California
11.2019 - 05.2021
- Managed a diverse portfolio of 12-15 clients in highly regulated YMYL niches, including medical, legal, and financial services, serving as the primary point of contact for all strategic and technical SEO initiatives.
- Developed and executed comprehensive SEO strategies that encompassed end-to-end management, from custom KPI reporting and back-end web development to on-page optimization and content management.
- Engineered and implemented a proprietary on-page keyword optimization technique that enabled single pages of content to rank for dozens of unique keywords, driving significant organic ranking growth for client sites.
- Delivered a high-touch client experience, providing transparent, data-driven reports and conducting in-depth strategy calls to ensure SEO efforts were directly tied to key business goals and revenue growth.
- Directed all aspects of the SEO lifecycle, from advanced keyword research and competitor analysis to technical SEO audits and backlink acquisition, to maximize client visibility and performance.
Senior PR & Digital Strategist
Campaign of a U.S. Congressmember
, TX
11.2011 - 02.2019
- Led public relations and media outreach for a national audience, securing media placements in major news publications.
- Oversaw a comprehensive digital strategy that included social media, email marketing, and content, and ensured messaging was consistent across all channels.
- Provided communications and digital counsel for a high-profile public figure, showcasing strong crisis management and strategic problem-solving skills.
Education
Bachelor of Science - Biology
College of William And Mary
Williamsburg, VA05-1994
Skills
- SEO strategy
- Technical SEO
- Keyword research
- Content strategy and gap analysis
- Client reporting and performance tracking
- On-page optimization
- Off-page SEO
- Project management
- Client management
- Problem Solving
- Time management
- Google Analytics 4
- Looker Studio
- SEMRush/Ahrefs
- Screaming Frog
- Wordpress
- Headless CMS
- AI/LLM Tools
Certification
- SEMRush Mobile SEO
- SEMRush SEO Fundamentals
- Google Analytics Individual Qualification (GAIQ)
Prior Experience
- Managed content strategy and production for WaiLana.com, ensuring all brand messaging was consistent and aligned with SEO goals.
- Led media outreach and public relations campaigns, resulting in international public exposure.
- Oversaw all aspects of the brand’s online presence, developing a strategic content calendar to dramatically boost brand authority and online traction.
Timeline
SEO Manager
TEK SEO
05.2021 - Current
SEO Account Manager
SEO Direct
11.2019 - 05.2021
Senior PR & Digital Strategist
Campaign of a U.S. Congressmember
11.2011 - 02.2019
Bachelor of Science - Biology
College of William And Mary
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