Summary
Overview
Work History
Skills
Websites
Specializedcertifications
Timeline
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Rebecca Sands

Portland

Summary

Dynamic, purposeful leader with experience in development, construction, operations of mixed-use properties, including residential, office, and retail assets. Proven expertise in aligning financial strategies with business objectives, driving operational efficiency, and cross-functional collaboration to achieve sustainable growth. Skilled in managing complex initiatives while maintaining a focus on leadership, excellent communication skills across departments as well as with partners. Implemented processes, procedures, controls, technology, and systems in place to evaluate KPI performance. Responsible for evaluating management and financial information analysis, provide recommendations based on market as well as performance. Partner with Executive Committees to measure the effectiveness of internal and external processes. Working closely with Human Resources, Technology, ESG, Compliance, Marketing, Accounting, and Facilities for continual improvement. Impressive background in motivating, empowering, mentoring business leaders which provides a strong succession plan. Solid reputation in the industry for attracting a diverse group of top talent. Enthusiastic about creating an environment where being inquisitive is encouraged and collaboration is viewed as a partnership that brings people together. Committed to making a positive impact on the business, creating a culture that everyone feels they can participate in, and an environment where giving back is a part of our everyday practice.

Overview

25
25
years of professional experience

Work History

Vice President– Pacific Northwest

RPM Living
12.2023 - 03.2024
  • Provided thoughtful leadership in resource allocation, optimizing systems and processes to support evolving business needs
  • Revenue Optimization, Cost Management, Operational Efficiencies, Portfolio and Asset Management were initiatives measured on a regular cadence
  • Delivered comprehensive project management for high-impact restoration efforts, balancing immediate needs with long-term value creation
  • Strengthened organizational trust and team performance through mentorship and empowerment, creating a culture of excellence
  • Collaborated with client services to produce strategic presentations and RFPs based on client’s objectives
  • Assisted with KPI rollouts and training programs
  • Developed processes and procedures to ensure NOI is achieved
  • Business Intelligence platforms reviewed to ensure peak performance
  • Demonstrated in-depth skills in managing and developing team members
  • Transitioned large portfolios for the West Coast working closely with all departments to ensure organization
  • Improved EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for the Mountain West Region
  • Revenue enhancements, cost controls, and operational efficiencies
  • Played a key role in organizational change, enabling sustainable results and fostering team alignment with corporate objectives
  • Spearheaded initiatives that increased operational efficiency by leveraging data analytics to guide strategic improvements
  • Demonstrated value in our organization regarding resources, KPI achievements, client testimonials, and our reputation
  • Organized executive committee meetings, programs, and speakers
  • Recruited several Vice Presidents for other markets
  • Provided training and mentorship
  • Skillfully wrote annual strategic business plan outlining execution strategy
  • Provided Podcasts about the state of the market and forecasts on the strength of the PNW

Managing Director – Pacific Northwest

Cushman & Wakefield
08.2020 - 08.2022
  • Successfully managed and oversaw 25+ team members directly, 121-150 assets, and over 18k-25k units while focusing on new business and pursuits
  • Collaborated with the marketing department and business analysts to produce RFPs
  • Demonstrated in-depth skills in managing and developing team members
  • Consistently ensured that assets were performing at the highest level with returns for our partners
  • Held responsibility for ensuring that NAA forms were updated and complied with local legislation
  • Successfully recruited top talent with a focus on ensuring excellence in every seat for the success of the PNW
  • Successfully established the groundwork to ensure optimal margins, reputation, recruitment, and culture
  • Held an integral role on committees tasked with the transition of CW acquiring Pinnacle with a focus on compliance
  • Created peer mentorship groups and programs to ensure a strong succession plan
  • Increased minimum management fee, implemented requirement for class of asset, size, and alignment with clients
  • Successfully collaborated with our Area Property Manager Program, Volunteer Committees, and Excellence in Every Seat program
  • Credited with significantly increasing revenue by over 30% as well as winning every new business opportunity that I pitched in Oregon and Seattle
  • In Portland, we budgeted to take on five new assets in 2022; surpassed this in the second quarter
  • In Seattle, we budgeted to take on six new assets in 2022; surpassed this early third quarter
  • As of second quarter 2022, Portland surpassed budgeted income by $70k or 5.6%
  • Revenue was up 4.8% or $83k
  • As of the second quarter 2022, Seattle surpassed budgeted income by $259k or 10.9%
  • Revenue was up 1.8% or $59k

Vice President – Pacific Northwest

Alliance Residential Company
05.2018 - 08.2020
  • Successfully managed and oversaw the third party and new development in Oregon and Washington (Regional Managers, Director of Operations, and support team reported directly to me; Portfolio consisted of 2200-3000 units with a diverse portfolio)
  • Held responsibility for financial performance while assisting our Regional Managers in meeting and exceeding KPI’s, quarterly forecasting, financial reviews, and oversite of all operating budgets
  • Conducted investment and client calls regarding operations, capital projects, review of market conditions, and strategic forecasting
  • Collaborated with our ancillary departments on deploying new services and integrations
  • Consistently ensured compliance with all Federal and local legislative changes
  • Recruiting new talent while assisting with performance and mentoring needs
  • Honorably recognized with the '5-Star Vice President Award' in 2019

Senior Regional Manager

Security Properties | Madrona Ridge Residential
09.2015 - 03.2018
  • Managed, led, and oversaw operations in Oregon and Washington with three Regional Managers from Seattle to Spokane reporting directly to me
  • Held a pivotal role in onboarding and off-boarding multiple assets in two years
  • Provided broad assistance in the Due Diligence process for all new assets in the region
  • Oversaw all aspects of Regional Marketing Sections including comparing IC’s operating budget with Security Properties Residential
  • Reviewed monthly narrative reports and supporting documentation
  • Held responsibility for initiatives and rollouts with a focus on KPIs
  • Successfully collaborated with on-site teams to prepare 10-year capital planning
  • Conducted investments, partner calls, and visits on a regular basis

Skills

  • Operational Leadership
  • Cross-Functional Collaboration
  • Financial strategy
  • Analysis
  • Contingency planning
  • Data-driven decision-making
  • Forecasting
  • Organizational transformation
  • Team Culture
  • Client Relations
  • Public Speaking
  • Strategic Planning
  • Execution
  • Risk Management
  • Embody Core Values
  • Coaching
  • Mentoring
  • Recruiting
  • Onboarding
  • New Business Development
  • New Construction
  • Renovation
  • Value Add Project Management
  • Team Leadership
  • Development
  • Continuous Process Improvement
  • Portfolio Management
  • Asset Management
  • AMSI
  • YARDI
  • OneSite
  • RealPage Suite of Products
  • Multifamily Related Platforms
  • Co-Star
  • Axio
  • LRO
  • Yieldstar
  • Radix
  • Business Intelligence Software
  • Tableau
  • Fluid in Budget
  • Reforecast Platforms
  • Kardin Budget Template
  • Real Page Budget Template
  • Sales Force
  • RedIQ
  • Workday
  • Career Builder
  • UKG
  • ICIMS
  • Concur

Specializedcertifications

  • Attended Q1 State of the Multifamily Market Webinar, 01/01/24
  • Company Culture Webinar Training, 05/01/23
  • Multifamily NW Spectrum 2023, 09/01/23
  • Conducted a Podcast for Radix on the state of the Portland Metropolitan market, 10/01/23
  • Certification for Completion of Dale Carnegie Courses, 01/01/18

Timeline

Vice President– Pacific Northwest

RPM Living
12.2023 - 03.2024

Managing Director – Pacific Northwest

Cushman & Wakefield
08.2020 - 08.2022

Vice President – Pacific Northwest

Alliance Residential Company
05.2018 - 08.2020

Senior Regional Manager

Security Properties | Madrona Ridge Residential
09.2015 - 03.2018
Rebecca Sands