REBECCA SPILLMAN
Wylie,TX
Summary
Over 10+ years as an innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
17
17
years of professional experience
Work History
Director, Marketing
Amynta Group
01.2019 - Current
- Lead development of long-term brand and marketing strategy for over 31business units/brands
- Analyze business results to determine effectiveness
- Lead development of creative briefs for both internal and external creative teams
- Manage teams responsible for social media, web development, print design and tradeshow/events
- Manage a marketing budget of over $10m across our global business units
- Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency across all brands
- Stay updated on emerging marketing trends and technologies, and proactively recommend innovative strategies to enhance brand positioning.
- Drafted and distributed reports to assist board members with critical business decisions.
- Developed campaigns and specific marketing strategies for clients.
Consultant
Freelance
01.2016 - 01.2019
- Develop, plan and execute marketing strategies for small business owners
- Social media graphic design and calendar development for over 20 clients a month
- Project management and web development for small businesses
- Analyzed problematic areas to provide recommendations and solutions.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
Marketing Manager
Transamerica
01.2014 - 01.2016
- Drove efforts in the identification of new products in the market and research studies
- Managed both projects and programs for various life insurance products, vehicle products and home insurance products
- Obtained expertise in drafting and editing technical documents which included user manuals, white papers, annual reports, presentations, tutorials and web content
- Program Manager expertise includes managing content messaging, creative development, user testing, research, reporting and analytics
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
Creative Manager
Transamerica
01.2010 - 01.2014
- Development of creative briefs and marketing strategy for large Fortune 500 partners
- Developed a breakthrough digital strategy that resulted in an 85% increase in ROI
- Managed an average of over 200 creatives at one-time for large partners using both internal and external agencies
- Marketing expertise includes content writing, messaging for all product/programs, public relations and events
- Managed the creative team including content writers, web development and graphic designers
Project Manager
DPI Teleconnect
01.2009 - 01.2010
- Launched the first pre-paid program for the organization
- Developed content for user manuals, promotions, website and marketing materials
- Facilitated in hiring and training over 25 staff employees
Sales Executive Assistant
United Guaranty, AIG
01.2007 - 01.2009
- Boosted revenue from existing accounts by reaching out regularly to check on needs and promote new offerings.
- Overcame potential objections of prospective customers using expert product knowledge and persuasive communication skills.
- Created sales proposals and delivered presentations to high-level decision-makers.
- Helped sales professionals build successful sales campaigns to reach target audience with consistent branding.
Education
Bachelor of Science - Business Management
University of Phoenix
2011
Associate of Applied Science - Information Technology
University of Phoenix
Tempe, AZ2011
Skills
- Marketing Strategy
- Client Relationship Management
- Digital Marketing
- Manage Budgets
- Sales Strategies
- Google Analytics and SEO Strategies
- Team Leadership
- Project Management
- Product Marketing
- Communications
Timeline
Director, Marketing
Amynta Group
01.2019 - Current
Consultant
Freelance
01.2016 - 01.2019
Marketing Manager
Transamerica
01.2014 - 01.2016
Creative Manager
Transamerica
01.2010 - 01.2014
Project Manager
DPI Teleconnect
01.2009 - 01.2010
Sales Executive Assistant
United Guaranty, AIG
01.2007 - 01.2009
Bachelor of Science - Business Management
University of Phoenix
Associate of Applied Science - Information Technology
University of Phoenix
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