Rebecca Sugar

Led direct-to-consumer and e-commerce sales, merchandising, and digital marketing strategy for the Aerogarden brand. Conducted market research to identify consumer trends, driving product innovation and enhancing brand engagement through digital channels.

• Led Amazon Advertising strategy, managing a $13M+ media budget and achieving a $12 ROAS across paid channels.
• Collaborated with cross-functional teams to align advertising efforts with product launches and promotional campaigns, resulting in a 21% increase in conversion rates.
• Utilized Amazon tools to optimize campaigns, achieving higher visibility and sales performance metrics.

Managed cross-functional teams and supported the Greendigs brand while overseeing inventory health and optimizing revenue strategies.

• Enhanced Amazon product listings through targeted SEO strategies, driving an 80% YoY increase in optimized listings.
• Developed SKU-specific revenue forecasts and inventory management strategies, maximizing efficiency and sales opportunities.
• Streamlined campaign execution for product launches and promotions, aligning efforts with DTC and Amazon goals.

Oversaw six DTC brand websites, including the company’s flagship $1B product portfolio. Managed $4.5M in performance media investments, driving significant growth across e-commerce platforms.

• Increased overall sales by 24% YoY through campaign strategy optimization to focus on the highest growth business unit, leading to an 81% growth in the highest grossing category for the company, despite challenging market trends.
• Led successful product launches and promotions, driving site experience enhancements that contributed $2.5M in incremental business revenue.

Managed eCommerce marketing initiatives across major retailers, focusing on driving sales growth and increasing brand visibility, particularly on Amazon.

• Led media marketing across digital channels to execute sales plans for Amazon, eBay, Wayfair, and Walmart to drive brand sales and market share.
• Developed and optimized Search, Display, and Amazon Marketing strategies, generating over $70M in revenue with a $7 ROAS.
• Improved customer engagement and trust by implementing Ratings and Reviews programs, enhancing social proof.
• Established and managed an affiliate marketing program, enhancing brand visibility and sales.

Ensured the best-in-class product setup and content development and syndication across major retail accounts.

• Managed $3-5M annual Amazon Advertising budget, generating $70M+ in revenue and maintaining a 5.2x ROAS.
• Led product setup across major retail accounts, optimizing product listings and brand pages with accurate descriptions, compelling images, keywords, and categorization.
• Identified opportunities for new product launches, bundles, and cross-selling strategies to maximize revenue potential.
• Spearheaded the implementation of Digital Asset Management (DAM) projects and project management software (Monday.com) for eCommerce marketing efficiency.

Oversaw total store operations, improving merchandising strategies and customer engagement to drive sales.

• Manager for the largest volume category- responsible for Jewelry sales and account management
• Created and managed marketing of email drip campaign to perspective customers
• Partnered with leaders to define category management approach and development.

• Formulated follower strategies for social media and saw increased engagement across social channels
• Event planning – pre-event conceptualizing and brainstorming, set up all pre and post digital support, oversaw execution of various events.