Summary
Overview
Work History
Education
Skills
Additional Information
Activities
Timeline
Generic

Rebecca Trahan

Katy,TX

Summary

Adept at driving substantial revenue growth through innovative sales and marketing strategies, I excelled at AmerisBank dba Balboa Capital, achieving over $150,000 in gross margin. Leveraging expertise in Adobe Creative Suite and persuasive communication, I enhanced brand visibility and customer engagement across multiple platforms, increasing social media followers by 75%.

Overview

18
18
years of professional experience

Work History

Regional Sales Manager

AmerisBank dba Balboa Capital
Katy, TX
08.2021 - Current
  • I have returned to working in the equipment leasing industry to work with all sizes of companies to help them with their equipment leasing and financing needs
  • While with Balboa I have been working my way to bring in $150,000+ gross margin, make 100+ calls a day, and achieve maximum success and integrity
  • I have also calculated lease rate factors for each account, and generated all necessary proposals, documentation, including tax paperwork and title paperwork, to complete each agreement
  • Industries served: Manufacturing, industrial, medical, IT, trucking, transportation, restaurant and food service, security, government, education, more

Sales and Marketing Consultant/Strategist, Writer, Media Planner, And Editor

Rebecca Trahan Consulting
Houston, TX
06.2009 - Current
  • Search Engine Marketing, Search Engine Optimization, Email Marketing, Social Media Marketing, Banner Advertising, Public Relations, and Affiliate Marketing Consultant/Director/Strategist
  • Returned to consulting after reduced Nielsen benefits due to Covid
  • I prefer to return to working for a company fulltime
  • Plan and monitor online and offline media buys for companies with budgets ranging from $500 a month to $40 million a year
  • Write press releases, blogs, run lucrative and cost-effective campaigns, and write news/opinion articles
  • Write, design/create, edit, and sell advertising/marketing campaigns (print mailers and brochures, online ads, social media ads, brochure mailers/direct mail, and more) for businesses and ad agencies
  • Design and optimize websites, and consult various businesses and their clients/prospects (sized from three people to over 50 including Webjaguar, Webvisible, and Zillow) on email marketing, social media marketing, affiliate marketing, and search engine marketing
  • Manage local and national company businesses and accounts ranging from 5 people to a few hundred people, managed local and national sales accounts, and marketed for these companies so they would have quality inbound leads/business
  • Drive $100,000 to $3,000,000 in annual sales revenue for various sizes of businesses
  • Increase followers of social media accounts by 75% through avid play-by-play reporting and posting
  • Apply strong writing, editing and proofreading abilities to each assignment to produce the best possible content
  • While in this role I create and edit traditional videos and commercials for Youtube and other outlets, plan and monitor online and offline media buys for various types and sizes of companies (including ATSER Engineering) and nonprofits (including Cenikor) with budgets ranging from $500 a month to $40 million a year
  • I also write press releases, blogs, run lucrative and cost-effective campaigns, and write news/opinion articles
  • In addition I write, design/create, edit, and sell advertising/marketing campaigns (print mailers and brochures, online ads, social media ads, brochure mailers/direct mail, and more) for businesses and ad agencies
  • Thirdly, I design and optimize websites, and consult various businesses and their clients/prospects (sized from three people to over 50 including Webjaguar, Webvisible, and Zillow) on email marketing, social media marketing, affiliate marketing, and search engine marketing
  • In the past I have managed local and national company businesses and accounts ranging from 5 people to a few hundred people, managed local and national sales accounts, and marketed for these companies so they would have quality inbound leads/business
  • While serving in a sales consultant and leadership role I drove $100,000 to $3,000,000 in annual sales revenue to various sizes of businesses, and increased followers of social media accounts by 75% through avid play-by-play reporting and posting
  • I also applied strong writing, editing and proofreading abilities to each assignment to produce best possible content
  • While at ATSER Engineering I was responsible for building the brand here in America, writing press releases, write all of the RFPs and governed the RFP process, and was responsible for building their name in the media
  • While consulting ATSER, I completely redesigned their website, improved employee morale, started their social media campaigns, transformed their Youtube channel, and directed and produced their productions
  • I also devised marketing packages including web design, marketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) and paid search for clients
  • I also utilized MailChimp, Hubspot, Hootsuite, various graphics programs, various social media platforms, the full package of Adobe Creative products (Photoshop, Indesign, Incopy, and more), and many more programs
  • I grew their organic search traffic by implementing various online and social media initiatives, managed digital marketing strategies to meet goals and objectives, and collaborated to build optimization strategies
  • I also established core metrics for projects based upon needs, identified trends through assessment of competitor activities, audited website performance, and monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns
  • In addition, I wrote and uploaded blog posts and articles to drive traffic and demonstrated self-reliance by meeting and exceeding workflow needs
  • Finally, I worked closely with team members to deliver project requirements, develop solutions and meet deadlines, improved operations by working with team members and customers to find workable solutions, and created agendas and communication materials for team meetings
  • While I enjoy being contract/freelance, I would prefer to work for a financially stable company who can provide more stable, longterm, and lucrative fulltime opportunities

Market Research Analyst/Field Market Specialist

Nielsen Radio And Television Ratings
Houston, TX
07.2019 - 08.2020
  • Top producing marketing analyst targeting selected consumer addresses in Houston and all surrounding areas through letters, door hangers, phone calls, and more
  • Effective communicator connecting with consumers to help them understand the science behind the ratings system and the importance of participation, and providing them with financial incentives for their participation
  • Drafted reports and presentations to illustrate research findings
  • Collected and analyzed consumer data, including demographics preferences and media consumption trends

Senior Finance/Market Executive Equipment Leasing

CalFirst National Bank/UniversityLease
Irvine, CA
09.2014 - 07.2019
  • Kept executives up to date on changing business information by documenting meetings, tracking documentation and collecting client data
  • Managed sensitive information with discretion while providing financial research and data to executive and credit approval teams
  • Executed special objectives and projects in response to executive team and board member requests
  • Through working directly with business owners, executive directors, CFOs, and more, I maintained higher education, education software, and YMCA clients, brought in new clients nationwide, drafted marketing emails and sales scripts, analyzed audited financial data, analyzed market trends, and more
  • Brought in the largest first deal in the company's history, in the shortest amount of time, and continued to be the top sales producer
  • Created and utilized proven marketing/advertising scripts which yielded the highest customer response rates
  • Stayed with the bank until they closed their equipment leasing department and was the last sales employee (of 150 sales employees) to be retained till the end

Senior Online Sales and Marketing Consultant

Nett Solutions
Aliso Viejo, CA
04.2007 - 06.2009
  • With my own lead generation and provided inbound leads, I prospected and helped all sizes of business (from one person to a few thousand people, locally and globally) grow their business and revenue online through paid search engine marketing on Yahoo, Google, and MSN
  • In an office of 25 people, I lead the company in sales and marketing deals and dollars, and exceeded my quotas every month
  • Created schema markups for website elements
  • Planned, implemented and maintained successful SEO strategies
  • Tracked website analytics and reported findings to clients
  • Exceeded sales goals using consultative sales talents and effectively explaining programs and services to generate interest
  • Communicated effectively with clientele to maintain customer satisfaction and loyalty
  • Presented professional appearance at all times and assisted with product placement and visual merchandising tasks
  • Addressed marketing needs of customers by creating and designing ads that promoted goods and services of advertisers
  • Developed relationships with customers and presented promotions that increased shelf space, sales and profit
  • Negotiated and closed deals with minimal oversight
  • Negotiated prices and set up contracts to finalize sales agreements
  • Followed-up with customer after sale to identify and resolve service, account or technical issues to maintain customer satisfaction
  • Explained to clients how specific types of advertising helped promote customer products or services

Education

Bachelor of Arts - Political Science, Telecommunications

Baylor University

Skills

  • Youtube
  • Video content creation
  • Commercial content creation
  • Video editing
  • Adobeall platforms
  • Adobe Indesign
  • Adobe Photoshop
  • Scripts
  • Email platforms
  • Social media
  • Internet/search engine sites
  • MacIntosh
  • Powerpoint
  • Microsoft Word
  • Microsoft Works
  • Microsoft Access
  • Excel
  • Mac systems
  • IBM systems
  • Windows
  • Windows Explorer
  • Video editing and production
  • Hootsuite
  • Hubspot
  • Online advertising platforms
  • Facebook
  • Twitter
  • Instagram
  • Tiktok
  • Reddit
  • Pinterest
  • Quora
  • Advertising
  • Sales
  • Marketing
  • KPIs
  • Bounce rates
  • Digital analyses
  • Mailchimp
  • Constant Contact
  • Various email systems

Additional Information

For much more experience (including political and media) and possible references please visit https://www.linkedin.com/in/rebecca-trahan-a75645/. Languages spoken as well as references available upon request.

Activities

  • Franz Elementary Principal Advisory Committee Advisor, Katy, TX, 2022-present
  • Franz Elementary PTA Vice President of Membership, Katy, TX, 2023-present
  • Harris County Elections Elections Judge, Katy, TX, 2020-present
  • Katy ISD School Board Bond committee advisor, Katy, TX, 2023-present
  • Texas Sheriffs Association Member, Katy, TX, 2023-present
  • Housing and Public Service Grant Committee Member/Commissioner, Finance And Pension Advisory Committee Member/Commissioner, City of Costa Mesa, CA, 04/01/16-04/01/19
  • Child Ambassador, World Vision, 02/01/18-Present
  • Board Member, LDR/Open Road Run/Road Mile Event Director/Coordinator, 2012-2016
  • Elite Athlete Rep, Ambassador, USA Track and Field Southern California, 09/01/12-Present
  • Board Member, International Orphan Care, 04/01/08-2019

Timeline

Regional Sales Manager

AmerisBank dba Balboa Capital
08.2021 - Current

Market Research Analyst/Field Market Specialist

Nielsen Radio And Television Ratings
07.2019 - 08.2020

Senior Finance/Market Executive Equipment Leasing

CalFirst National Bank/UniversityLease
09.2014 - 07.2019

Sales and Marketing Consultant/Strategist, Writer, Media Planner, And Editor

Rebecca Trahan Consulting
06.2009 - Current

Senior Online Sales and Marketing Consultant

Nett Solutions
04.2007 - 06.2009

Bachelor of Arts - Political Science, Telecommunications

Baylor University

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