Becca Vaughn
Vancouver,WA
Summary
Accomplished professional with a solid sales history and in-depth experience in the beauty industry. Offers up-to-date knowledge of emerging industry developments, competition, and sales strategies. Diligent and charismatic with expertise in conducting educational events, and marketing strategies. Ability to recognize trends, prospect and create loyal partnerships. Committed to meeting performance goals and building strong relationships.
Overview
27
27
years of professional experience
Work History
Business Owner
Studio B LLC & Tribeca: The Beauty Destination
01.2002 - Current
- Played multifaceted role aimed at ensuring success and positive atmosphere while observing each practitioners strengths while suggesting ways to improve areas of weakness
- Provide indispensable support and guidance to independent contractors, addressing concerns or conflicts among practitioners to foster harmonious work environment
- Responsibilities extend to strategic development and implementation of marketing initiatives, promoting salon's services, and managing advertising efforts to attract diverse clientele
- Maintain unwavering standards of customer service, handling feedback promptly and resolving issues to retain existing clients while attracting new ones
- Simultaneously manage salon inventory, ensuring optimal stock levels and efficient turnover, while overseeing maintenance and cleanliness of facilities
- Compliance with licensing and health regulations while remaining informed about industry regulations, implementing necessary changes
- Commitment to practitioner development is evident through facilitating training opportunities and encouraging ongoing professional growth
- Addressing and resolving conflicts among practitioners and mediating issues with clients underscore dedication to enhancing positive work environment
- Furthermore, spearhead strategies for business growth, exploring new services, partnerships, and markets to continually elevate salon's success.
Business Manager/Sales
Apex Mason, Inc.
01.2014 - 01.2019
- Played pivotal role in reshaping organization by developing and effectively communicating clear vision for company structure and goals
- Strategic planning included long-term initiatives to streamline processes, establish efficient workflows, and design organizational structures aligned with objectives
- Prioritized transparent communication, actively listening to employee feedback and concerns to address issues promptly
- Analyzing organization's current state, identified weaknesses and proposed effective solutions, making informed decisions to address challenges and fostering culture of adaptability
- Prioritized building strong and capable team, achieved through strategic hiring, training, and mentorship
- Created collaborative and inclusive work environment, emphasizing teamwork and effective task prioritization
- By developing realistic timelines, managing budgets, and conducting cost-benefit analyses, efficiency and cost-effectiveness in reorganization process was archived
- Relevant technologies were implemented to improve project management and communication
- Effectively managing conflicts and understanding employee perspectives were crucial components of navigating reorganization process
- Upheld legal compliance, managed permits and licenses, and implemented measures to positively impact customer satisfaction and enhance quality of projects.
- Grew market penetration and sales figures by 40% 1st year
Distributor Sales Consultant
Salon Services, Maly's, Neuma
04.1997 - 06.2013
- Played crucial role in achieving remarkable business growth through strategic identification of key accounts, efficient route planning, and proactive engagement with existing and potential customers
- Demonstrating commitment to customer satisfaction, assisted clients in developing, planning, and implementing in-salon promotions, programs, and concepts, ensuring their specific needs were met with appropriate products and services
- Leveraging expertise, utilizing manufacturer education and sales resources to consistently surpass monthly, quarterly, and annual sales goals
- Proactive approach extended to responding promptly to all forms of communication, ensuring timely acknowledgment and resolution of customer inquiries
- Additionally, analyzed accounts to determine necessary brand support, education, and promotions for sustained growth
- Actively utilizing available technology, contributed to expansion of clientele base by serving salons, barbers, spas, schools, and licensed beauty professionals
- To enhance customer knowledge, conducted in-person product knowledge classes, ensuring comprehensive understanding of available products
- Managing administrative aspects, including daily order entry and maintaining customer information using available CRM systems, demonstrated efficiency and organizational skills
- Engaging in proactive prospecting through cold calling, and other digital outlets, consistently sought new customers to contribute to overall success of business.
- Increased sales every month by minimum of 10% by fostering relationships with customers, implementing business strategies and suggesting areas for improvement
- Traveled extensively throughout territory, working closely with product users to identify up-selling opportunities
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Surpassed sales quotas and goals 100% of time
Director of Sales & Operations
Aesthetic Medicine | Contract Position
01.2007 - 12.2009
- Provided strong leadership and direction to sales team, fostering positive and motivated work environment
- Setting clear expectations, goals, and targets for individual sales representatives, collaborated with management team to develop and implement effective sales strategies aligned with practice's business objectives
- Through ongoing monitoring of individual and team performance, utilized sales data to identify trends and areas for improvement, implementing performance metrics and KPIs to measure and evaluate sales team's effectiveness
- Commitment to continuous improvement was evident through conducting regular training sessions to enhance skills and product knowledge of sales team members and supporting their professional development
- Streamlined and optimized sales process, identifying and implementing best practices for lead generation, prospecting, and closing deals
- Overseeing sales pipeline, ensured timely follow-up and effective communication, staying informed about industry trends, competitor activities, and market changes to adapt sales strategies and stay ahead of competition
- Collaborating with cross-functional teams, coordinated efforts to enhance overall patient experience
- Generated regular reports on sales performance, providing insights to leadership team, and presenting findings and recommendations for improvement
- Operating within budgetary constraints, managed expenses related to sales initiatives and activities, providing input for budget planning and forecasting
- Supporting sales representatives during client consultations and addressing conflicts within sales team, actively contributed to setting realistic and achievable sales goals, celebrating successes, and providing guidance for improvement
- Ensuring ethical standards and regulatory compliance in aesthetic medical industry, maintained open and transparent communication channels within sales team and with other departments, clearly articulating expectations and changes in strategy
- Utilized cross-functional strategies between 3 divisions to systematize sales team and patient care
Education
BBA - Business Administration And Management
Washington State University
Pullman, WASkills
- Business Development and Consultative Selling
- Customer Relationship Management
- Territory Management
- Inventory Management
- Communication Skills
- Analytical Skills
- Team Collaboration
- Organizational and Time Management
- Continuous Learning and Adaptability
- Professional Development
- Marketing and Promotions
Timeline
Business Manager/Sales
Apex Mason, Inc.
01.2014 - 01.2019
Director of Sales & Operations
Aesthetic Medicine | Contract Position
01.2007 - 12.2009
Business Owner
Studio B LLC & Tribeca: The Beauty Destination
01.2002 - Current
Distributor Sales Consultant
Salon Services, Maly's, Neuma
04.1997 - 06.2013
BBA - Business Administration And Management
Washington State University
Licenses
- Aesthetics, Nail Technology, Hair Design, Permanent Makeup, Tattoo Artist - WA, OR, CA
Licenses
- Aesthetics, Nail Technology, Hair Design, Permanent Makeup, Tattoo Artist - WA, OR, CA
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