REBECCA VELASCO
Aurora,IL
Summary
Top-performing sales professional with award-winning excellence exceeding sales quotas, managing, training, and supporting sales teams, and driving organizational growth and profitability in a fast-paced environment. Effective leader, communicator and negotiator with talent for handling problem accounts and promoting new business.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
Piedmont Plastics
10.2018 - Current
- Established strong relationships with key clients, boosting customer retention rates.
- Conducted regular product training sessions for our customers, ensuring their ability to effectively sell our products to end users.
- CRM management to identify opportunities and implemented targeted action plans accordingly.
- Negotiated contracts and close agreements to maximize profits.
- Exceed the company minimum of 72 Professional Sales Calls every quarter to 108.
- Partnered with cross-functional teams such as finance, operations, and customer service to ensure seamless order processing and delivery coordination within my territory.
- Managed sales pipeline effectively by prioritizing high-potential opportunities at various stages of development.
- Established and maintained 321 accounts, expanding territory by $187k.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Branch Manager
ACI Plastics
08.2016 - 11.2018
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
Sales Leader and Marketing Manager
LAIRD PLASTICS
04.2010 - 07.2016
- Tasked with account management, sales support, product training, purchasing and marketing
- Expertise in digital media and sign materials sales
- Guide and serve as mentor for inside sales team of 7 on cold-calling and associated techniques to increase productivity and enhance employee morale
- Support and accompany outsides sales team on sales visits for product inquiries and sales presentations
- Create strategies to develop and expand existing customer sales, which resulted in a 27% increase in sales
- Established 20 new profitable accounts in a single year through successful client development
- Manage a portfolio of 153 accounts totaling $4.1M in sales for the year by thorough follow up and customer tracking through CRM
- Constant contact lead, creating email marketing campaigns to further grow base. Customer open rate is 48.5% compared to industry average of 22.8%
- Recorded accurate and efficient records in customer database with 20 phone calls per day.
Sales Manager
GRIMCO, INC
06.2005 - 04.2010
- Pro-actively called existing customers and cold calling in search for new accounts
- Trained and guided 12 new employees so they are confident and self-motivated with the ability to be aggressive in sales activities
- Continuously exceeded quarterly sales quotas by 12%-18%
- Performed on a monthly basis outside sales activities, customer presentations and sale visits
- Opened several key accounts totaling over $600K in annual sales.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Education
MASTER OF BUSINESS ADMINISTRATION - Business Management/Marketing and Communications
Elmhurst College
IL01.2007
Skills
- Team Leadership / Training
- Market Share Expansion
- Vendor sourcing and negotiations
- Inventory Control
- Prospecting / Cold Calling
- Business-to-Business Sales
- Territory growth
- Sales presentations
Certification
- IAPD Plastics
- IAPD Excellence In Sales
Timeline
Territory Sales Manager
Piedmont Plastics
10.2018 - Current
Branch Manager
ACI Plastics
08.2016 - 11.2018
Sales Leader and Marketing Manager
LAIRD PLASTICS
04.2010 - 07.2016
Sales Manager
GRIMCO, INC
06.2005 - 04.2010
MASTER OF BUSINESS ADMINISTRATION - Business Management/Marketing and Communications
Elmhurst College
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