Rebecca Widder

Creating regional alignment from national strategy to optimize sales, distribution and marketing within the On Premise in the Heartland Region (MN, IA, MO, ND, SD, NE, KS). Leading and empowering high performing & collaborative teams, supporting coaching and development. Ownership of setting annual goals, forecasting, financials, analytics and innovation of the business for the organization and our partners. RFP and contract negotiations for route to market expansion and partnerships. Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• Region attained #1 Relevant Universe distribution at 31% (2023-2024)
• Lead RFP, execution & launch for Distribution, Collegiate & Healthcare (2021-2024)
• Increased Sales (2021: +35.2%) (2022: +4.1%) (2023: +6.7%) (2024: +0.8%)
• Created analysis for increased headcount & investment to region (+7, 2021-2024)
• Recruit, hire, train, develop & coach effective leaders and top talent
• Create annual business plans, propose & implement strategy, set goals & objectives
• Responsible for financial accuracy of $3MM budget
• Launched 16 new wholesalers & managed network of 46 Distributor Partners, supporting National Accounts, DSD, Foodservice and Vending business
• Developed & Promoted 18 staff to Regional & Full-time roles (2017-2024)

Responsible for developing Marketing and Sales strategies in the Northwest Region (CA, NV, OR, WA, AK, HI), showing innovation within category. Establishing business plan to equip teams with national insights and creative tools to drive demand and increase execution. Coach on brand standards, product strategy and consumer activations that drive engagement and volume uplift. Build relevance and consumption through cross departmental collaborations with National Accounts, Regional Accounts and Distribution Partners. Develop priority partnerships to increase reach in festival and event landscape, implement strategy to drive vertical and horizontal growth.

• Pilot creation of National Sales tools (Infusion Kits) & Sweepstakes program (WFL), supporting trial and volume growth in LSR & Key Accounts (2021-2024)
• Managed Festival, Agency, Production contracts & sponsorships across 12 states
• Demonstrated initiative to inspire and mobilize teams around launches for innovations & specialty product activations (2015-Present)
• Event Execution: Red Bull: F1, MotoGP, Flugtag, Air Race, Last Stand, Flying Bach, Cliff Diving, Wings for Life World Run, Athlete Activations, Pac Man Metro Tournament, Clash Course Gaming Tournament, Neymar Jr's Five, Curates, 3Style USA Finals, Red Bull Presents, Heavy Metal, BC One, Directions, Red Bull Showrun, Skate the Stages, Soapbox
• 3rd Party: Jager Music Tours, Fiesta San Antonio, Spring Break, Mala Luna, Maverick Fest, Echále, Neon Desert, Sun City, UME Festival, Float Fest, Jmblya, Pride, Austin City Limits, Muertos Fest, Capitol Hill Block Party, Paradiso, Audiotistic, Alamo City Comic Con, Dirty Bird Campout, BottleRock, Mardi Gras STL, College World Series, Big 12 Conference, We Fest

Responsible for ideation and execution of South and West Texas marketing initiatives, by developing product, retail, occasions and event marketing plans informed with insights and coaching teams towards best-in-class execution. Leveraging understanding of regional insights, demographics, and psychographics to influence marketing initiatives & industry shifts. Led a team of 28 marketers, delivering execution of local Big Moments and Consumer Activations, in line with National Product Marketing direction. Coordinated product launches to maximize exposure and drive sales growth.

• Event support with brand, sports & culture, leading project management, ATL/BTL advertising, experiential marketing & sampling teams
• Developed trial & awareness campaign for NBA partnership with San Antonio Spurs around consumer sampling program reaching 20K fans (2019)
• Achieved successful advertising & military appreciation campaign for Red Bull Athlete Lexi Thompson's specialty can launch, reaching 10K military (2018)
• Spearheaded digital activations targeting collegiate demo - reach: 100K (2017)
• Build networks with media, industry, government, entertainment, collegiate & sports
• Support athlete/artist projects, event production planning & execution
• Demonstrated initiative to inspire and mobilize teams around launches for innovations & specialty product activations (2015-Present)

Led the development and execution of Red Bull's collegiate marketing and sampling program in South and West Texas, with a team of 22 part time employees to drive share of requirement in market. Analyzation of IRI metrics, Nielsen reports, sales data and local insights, allowed for targeted execution in most impactful focus zones. Developed local relationships to further enhance programming with third party influencers in sport, culture, art, collegiate and military.

• Build networks with media, industry, government, entertainment, collegiate & sports
• Support athlete/artist projects, event production planning & execution
• Demonstrated initiative to inspire and mobilize teams around launches for innovations & specialty product activations (2015-Present)
• Doubled collegiate universe reach with plan & proposal that led to incremental head count & funding brought into region (2016)
• Spearheaded digital activations targeting collegiate demo - reach: 100K (2017)
• Launched new territory developing marketing program in remote region (2016)
• Developed 1st campaign for Red Bull Last Stand reaching 20K consumers (2016)

Responsible for territory and account management of top 400 accounts in South and West Texas. Work and manage 5 Distributor Partners on product portfolio and sales insights. Develop creative tools and tailor made solutions to increase execution and sales volume in outlet. Develop market blitz strategies, product launches, and sales incentive programming supporting 23% growth over PY.

• Ranked 2nd in country for On Premise Sales (2015) increasing sales 36% over PY
• Demonstrated initiative to inspire and mobilize teams around launches for innovations & specialty product activations (2015-Present)
• Product Launch: secured 83% sales retention, +13% in 2015 (#1 in nation)
• Secured highest new account partnerships in one year (93) negotiated
• Project Management & Contract Negotiation: UME Festival/Spring Break Campaign x Yellow Launch - 4 years, 145% growth (#1 New Launch Distribution)

Sales representative for on premise spirits working with liquor suppliers and accounts to promote and encourage brand and consumer awareness.

• Managed territory of over 80 key accounts creating custom POS, digital media programs, event support and merchandising support.
• Assist accounts in increasing volume, profitability and overall consumer base.
• Provide programs, schedule events and inform on current trends and product placements.

Area Supervisor for a staff of 60 part time employees over South Texas assisting in public relations and marketing.

• Provide coaching and skill development for employees, executing promotions on behalf of the supplier in conjunction with accounts and distributor to encourage brand awareness & sales growth.
• Manage: events, promotions, budgets, inventory, staff, allocations, reports, consumer outreach, sales, recruit, develop new strategies, reach new target demographics, work with accounts, vendors, retailers, brokers, project management, budget recognition, office management, human resources, duties, employee review and product review.

Executive office administration for President & Recruitment teams. Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.

• Managed accounts, employees, data, and reviews for Fortune 500 organizations, ensuring confidentiality and compliance with background checks and employee investigations.
• Coordinated travel, scheduling, and meeting preparations for events, optimizing organizational efficiency.
• Oversaw payroll, inventory, and HR duties, contributing to seamless operations and employee satisfaction.

Customer service manager for Freedom Chevrolet sales and service, assisting with improving consumer relations, public relations, marketing, business management, reviews and consumer feedback.

• Building positive relationships with our staff and customers alike, so that our process is fulfilled in providing satisfaction, incentives, gratification and positive experiences that result in current and future sales and support for our organization and the Chevrolet brand.
• Working to improve communication across departments, implementing new strategies and developing new concepts for future concept options.