Rebecca Wilson
Americans for Prosperity
Bella Vista,AR
2
Languages
1
Certification
15
years of professional experience
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Work History
Grassroots Engagement Director
2 Years 7 Months- Recruit, onboard, and train statewide volunteer activists, building consistent engagement pipelines; design a full Grassroots Associate onboarding process now adopted statewide.
- Support multi-state chapters (MN, ND, PA, MS, GA) with social media strategy, grassroots tactics, phone banking, i360 troubleshooting, digital engagement, and workflow optimization.
- Recruited, onboarded, and trained statewide volunteer activists to build engagement pipelines.
- Supported multi-state chapters (MN, ND, PA, MS, GA) in executing social media strategies, grassroots tactics, and phone banking while troubleshooting i360 issues and optimizing digital engagement workflows.
- Manage state chapter social media accounts and the Believe in Arkansas website; develop and lead digital activism trainings.
- Create high-quality video content for national campaigns and major legislative moments, providing rapid-response messaging on X.
- Lead Voter Contact and de-escalation training for canvassers; serve as point of contact for Canvass America escalations.
- Organized events and cultivated relationships with community leaders, activists, legislators, and partner groups to strengthen local engagement.
- Input engagements and products into Salesforce to ensure legal compliance across all ads and campaigns.
- Developed RRE outlines for AR state team to guide chapter focus on leveraging natural strengths and interests.
- Create and distribute policy education materials, including the Right to Work explainer used by AFP-VA.
- Created RRE outlines for AR state team to introduce a new way for our chapter to focus on natural strengths and interests.
- Assessed individuals' motivations and strengths to enhance team dynamics.; strong public speaker for groups up to 300 attendees.
- Pursued professional development opportunities to improve skills and knowledge. in project management and cross-team collaboration.
Digital Engagement Director
2 Years- Managed all state social media accounts; developed digital engagement programs and strategies.
- Developed best practices for digital ads to enhance campaign effectiveness.
- Edited videos, interviewed policy experts, and collaborated on the Believe in Arkansas podcast.
- Point of contact for Canvass America and trained team on the system.
- Created processes for teams for onboarding grassroots associates.
- Utilized Workfront to enhance project tracking and collaboration.
- Phone bank organizing and implementation.
- Led phone bank survey assignments and implementation.
- Managed state social media accounts and developed targeted digital engagement programs.
Lead Content Creator and Website Developer
3 Years- Designed logos and created marketing materials to enhance brand visibility for businesses and individuals.
- Billboard, website, doorhangers, mailers for local political campaigns.
- Managed social media accounts for various clients, creating engaging content and interacting with followers.
- Developed billboards, websites, door hangers, and mailers to support local political campaigns.
- Managed monthly billing processes to ensure timely and accurate client invoicing.
- Quarterly reports for clients.
Grassroots Associate
2 Years- Developed outreach scripts that engaged volunteers in promoting national and statewide issues.
- Facilitated actions through engagement with petitions and phone calls to mobilize community support.
- Coordinated successful events and produced a monthly newsletter to keep stakeholders informed and engaged.
- Administrative support for statewide coalition and managed digital engagement via state social media accounts.
Communications Engagement Associate
1 Year- Established partnerships with local non-profits and community leaders, enhancing program reach and fostering community collaboration.
- Identified and trained parent leaders to assume active leadership roles, strengthening community involvement and empowerment.
- Organized and implemented community events, boosting engagement and raising awareness of program initiatives.
- Applied research to understand community needs and inform program development.
- Maintained ongoing education on school choice policies and developments.
Lead Designer and Social Media Content Manager
5 Years- Designed distinctive logo, enhancing brand identity.
- Created innovative designs for each product while communicating with the transnational design team throughout the entire construction process.
- Executed polling to collect data for market research analysis.
- Created ads and managed social media presence to engage target audience.
- Market research through polling.
Education
Associate of Arts - Global Studies
Skills
Best practices optimization
Accounts payable
Risk assessments
Business analysis
Project planning
Budget management
Process optimization
Certification
- State Portal Contact+ Training May 2026
- Koch Associate Program 2026-2027
- I360 Certification Oct 2023 Credential ID 85193604
- Civic Arkansan Winthrop Rockefeller Institute July 2025
Languages
French
Limited Working
Norwegian
Elementary
Timeline
Grassroots Engagement Director
Americans for Prosperity
01.2024 - CurrentRead More
Digital Engagement Director
Americans for Prosperity
01.2022 - 01.2024Read More
Lead Content Creator and Website Developer
Prograde Consulting
01.2020 - 01.2023Read More
Grassroots Associate
Americans for Prosperity
01.2020 - 01.2022Read More
Communications Engagement Associate
The Reform Alliance
01.2019 - 01.2020Read More
Lead Designer and Social Media Content Manager
Cauz
01.2012 - 01.2017Read More
Northwest Arkansas Community College
Associate of Arts from Global Studies
Read More
Academic Societies
Phi Theta Kappa Honor Society, National Society of Leadership and Success
Natural Skills
I leverage my Working Genius strengths in Wonder and Discernment to ask the right questions, see the big picture, and anticipate people’s moves and organizational dynamics; combined with Invention and Tenacity, I create innovative solutions and drive them to completion across short- and long-term timelines.