Rebecca Zhu

Key Achievements:

• Drove Drapery sales from $1M in 2019 to $18M in 2024 - a remarkable 1,700%+ increase over 5 years, transforming a new product category into a major revenue stream.

• Consistently exceeded sales targets, achieving 30% – 50% annual growth in core product categories.

• Analyzed sales trends and margins to optimize pricing, product lifecycle, and liquidation strategies, ensuring profitability across 90+ retail stores, e-commerce platforms, and Shop At Home channels.

• Evaluated merchandise assortment regularly to ensure alignment with consumer preferences and demands.

• Identified and capitalized on new product opportunities by gathering feedback from sales teams and closely monitoring sales trend and competitive landscape.

• Collaborated with vendors and product development teams to drive innovation, manage timelines, and ensure seamless new product launches.

• Planned and executed visual merchandising strategies for store openings and seasonal change-outs, maintaining consistent brand messaging.

• Developed strong relationships with suppliers, securing better deals and exclusive products.

• Developed and implemented online merchandising strategies for Blinds.com and other Global Custom Commerce properties, enhancing product visibility and conversions.

• Analyzed sales performance, vendor proposals, and customer feedback to optimize product assortments and identify growth opportunities.

• Conducted competitive analysis and pricing assessments to ensure competitive positioning.

• Coordinated with cross-functional teams (UX, visual merchandising, finance, promotions) to ensure flawless execution of product launches.

• Performed final quality checks to ensure product data accuracy and readiness for launch.

• Managed large-scale musical productions such as Disney’s The Lion King and Tomato Remarkable, overseeing auditions, staffing, and production timelines.

• Collaborated with marketing teams to develop promotional campaigns and drive ticket sales.

• Oversaw venue booking, schedule management, budget planning, and artist coordination to ensure seamless productions.

• Partnered with major retailers (Target, Kohl’s, JC Penney, Old Navy) to develop and deliver trend-driven swimwear collections.

• Conducted trend research and fabric sourcing to inspire design teams and enhance product offerings.

• Coordinated with overseas vendors to manage high-volume communications and ensure on-time sample approvals.

• Reviewed and optimized TechPacks to ensure accurate product execution and streamlined production.

• Managed product development and production timelines for major accounts including Forever 21, Rocawear, and Beverly Hills Polo Club.

• Collaborated with design, merchandising, and import teams to ensure smooth product execution and on-time delivery.

• Maintained accurate purchase orders (POs), monitored inventory, and tracked order progress to meet production deadlines.