Summary
Overview
Work History
Education
Skills
Timeline
Accomplishments
Hi, I’m

Rebecca Bissell Genin

Warwick,PA
Rebecca Bissell Genin

Summary

Dynamic, purpose-driven Communications Leader with 20+ years of experience developing and executing strategic communications and PR initiatives. Exceptional writer. Compelling storyteller. Creative collaborator. Tenacious team builder. Eternal champion of the glass half full. Ready to succeed in a challenging new role.

Overview

21
years of professional experience

Work History

DePuy Synthes, Johnson & Johnson

GLOBAL COMMUNICATIONS PLATFORM LEADER
10.2020 - Current

Job overview

  • Lead overall internal and external global communications for Trauma, Extremities, Craniomaxillofacial, Animal Health, Sports, Biomaterials and Spine businesses.
  • Build and demonstrate deep understanding of market opportunities and therapeutic areas to inform and support development and implementation of strategic global communications plans in support of business objectives.
  • Embody strong executive presence and serve as valued and trusted counselor to worldwide platform presidents and their respective global teams.
  • Drive platform employee alignment, engagement and inspiration through outstanding executive and organizational communications initiatives.
  • Collaborate with functional colleagues around the world across Communications, Investor Relations, Marketing, Human Resources, Legal, Regulatory, Compliance, Finance, Supply Chain, and more.
  • Serve as Global Corporate Affairs Credo Champion to develop and implement cross-enterprise action plan to drive employee engagement.

Johnson & Johnson

LEADER, HEALTHEVOICES
04.2015 - Current

Job overview

  • Lead communications and strategic planning for HealtheVoices, Johnson & Johnson’s groundbreaking leadership program for patients using social platforms to advocate for their health and their communities.
  • Partner with leading online advocates and patient influencers to deliver one-of-a-kind annual conference and year-long health programming, focused on patient education and empowerment.
  • Build patient communities across all conditions to enable better health for all.
  • Create space for critical conversations about healthcare’s toughest challenges, including the pursuit of health equity.
  • Center the patient voice and ensure the sharing of key insights that enable the company to think differently and deliver truly valuable healthcare solutions.
  • Lead Diversity, Equity, Accessibility, and Inclusion Task Force in partnership with advocates to ensure programming educates about health inequities, amplifies underrepresented voices
    and elevates marginalized communities.

Janssen Pharmaceutical Companies Of Johnson & Johnson

DIRECTOR, INFECTIOUS DISEASES COMMUNICATIONS
04.2016 - 10.2020

Job overview

  • Develop and execute compelling public relations strategies to elevate Infectious Diseases portfolio, primarily focusing on HIV and COVID-19.
  • Head development and implementation of comprehensive, multi-pronged U.S. launch plan for investigational COVID-19 vaccine.
  • Launch and manage Positively Fearless, a campaign that aims to empower and inspire people living with HIV to live their best lives.
  • Leverage key data to drive Janssen Infectious Diseases narrative.
  • Collaborate across J&J to enhance and amplify key reputation-driving activations, including Global Citizen, 5B, AIDS 2020 and Johnson & Johnson Care with Pride.
  • Lead multiple, high performing agency teams and consultants to deliver maximum business impact through creative, insight-driven programming.
  • Provide expert organizational communications support and counsel to company president, as well as various business partners across Marketing, Sales and Human Resources.

Janssen Pharmaceutical Companies Of Johnson & Johnson

SENIOR MANAGER, PRODUCT COMMUNICATIONS, IMMUNOLOGY
07.2013 - 04.2016

Job overview

  • Cultivate industry-leading reputation for innovative programming that distinguishes Janssen as a trusted partner in rheumatology.
  • Create and manage inspired content for patient-centric social media campaign, Joint Decisions, consistently driving community growth and increasing engagement year over year.
  • Build and nurture relationships with key industry stakeholders, including advocacy organizations, leading online patient advocates and celebrity influencers.
  • Increase engagement across Immunology organization by delivering impactful communications.

Johnson & Johnson Wellness & Prevention

COMMUNICATIONS MANAGER
12.2010 - 07.2013

Job overview

  • Develop, manage and execute organizational and change management communications campaigns.
  • Support external communications and PR efforts, including by-line articles, media pitches, whitepapers and press releases.
  • Lead special projects, including brand launch, company merger, research study, thought leadership forum, global Credo survey and enterprise-wide Yammer site.
  • Drive employee engagement through unique initiatives like Organizations in MOTION™, a program encouraging daily movement for increased energy and performance.

Deloitte & Touche, LLP

INTERNAL COMMUNICATIONS MANAGER
04.2007 - 12.2010

Job overview

  • Lead, develop and implement internal communications strategies across Audit enterprise.
  • Cultivate and manage trusted advisor relationships with key internal clients, including Talent, Marketing and Quality, by advising on communications strategies and best practices.
  • Manage multiple assignments – from strategy development to execution – under high pressure deadlines from remote location with little supervision.
  • Closely collaborate with U.S. Communications Team to ensure a unified approach.

Aon Affinity Insurance Services

COMMUNICATIONS SPECIALIST
05.2004 - 04.2007

Job overview

  • Serve as Editor-in-Chief for monthly AICPA Insurance Programs E-newsletter.
  • Author content across variety of insurance sectors, including professional liability, employment practices liability, health, life, business, home and auto.
  • Plan and coordinate annual Risk Management Summit for managing partners of client firms.
  • Create direct mailers, brochures, advertisements, Website copy, e-marketing campaigns, newsletters, press releases, signage, speeches, internal communications and more.

Cendant Mortgage

HEAD COPYWRITER
07.2002 - 05.2004

Job overview

  • Manage intense workload of 10 to 20 projects daily for corporate, non-profit and internal clients.
  • Write copy for marketing collateral and corporate communications, including magazine ads, newsletter articles, brochures, flyers, Web, banner ads, hold messaging and more.
  • Team up with corporate strategists to determine client needs and develop creative solutions.
  • Assist Creative Manager with concept proposals and presentations to senior management.
  • Conduct market research to gain industry and product knowledge.

Education

Drexel University
Philadelphia, PA

Master of Science from Public Communication

University Overview

The Pennsylvania State University
University Park, PA

Bachelor of Arts from English

University Overview

  • Study Abroad: Salamanca, Spain

Skills

  • Active Listening
  • Advocate Relations
  • Change Management
  • Collaboration
  • Community Building
  • Editing
  • Employee Engagement
  • Event Planning
  • Executive Communications
  • Issues Management
  • Leadership
  • Media Relations
  • Problem Solving
  • Relationship Building
  • Social Media
  • Speech Writing
  • Storytelling
  • Strategic Thinking
  • Writing

Timeline

GLOBAL COMMUNICATIONS PLATFORM LEADER
DePuy Synthes, Johnson & Johnson
10.2020 - Current
DIRECTOR, INFECTIOUS DISEASES COMMUNICATIONS
Janssen Pharmaceutical Companies Of Johnson & Johnson
04.2016 - 10.2020
LEADER, HEALTHEVOICES
Johnson & Johnson
04.2015 - Current
SENIOR MANAGER, PRODUCT COMMUNICATIONS, IMMUNOLOGY
Janssen Pharmaceutical Companies Of Johnson & Johnson
07.2013 - 04.2016
COMMUNICATIONS MANAGER
Johnson & Johnson Wellness & Prevention
12.2010 - 07.2013
INTERNAL COMMUNICATIONS MANAGER
Deloitte & Touche, LLP
04.2007 - 12.2010
COMMUNICATIONS SPECIALIST
Aon Affinity Insurance Services
05.2004 - 04.2007
HEAD COPYWRITER
Cendant Mortgage
07.2002 - 05.2004
Drexel University
Master of Science from Public Communication
The Pennsylvania State University
Bachelor of Arts from English

Accomplishments

Accomplishments
  • 2016 Gold SABRE Award – Empowering RA Patients to Make “Joint Decisions” with Their Rheumatologists
  • 2019 & 2020 WEGO Health Awards Finalist Judge
  • 2020 Janssen BRAVO Award – SYMTUZA® Agents of Change: Modernizing Medical Education
  • 2020 J&J Global Burke Award – Differences Make a Difference – 5B: Humanity First
Rebecca Bissell Genin