Rebecca Bourne
Nashville,Tennessee
Summary
Dedicated digital marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Pursuing new professional challenges with a growth-oriented company.
Overview
8
8
years of professional experience
Work History
Senior Manager of Digital Marketing
Tennessee Performing Arts Center
09.2021 - Current
- Manage multiple simultaneous email campaigns from start to finish to an audience of 200K+ using Prospect2
- Oversee creation and management of all online advertisements for both Broadway and non-Broadway performances
- Write engaging and successful marketing, advertising, and website copy
- Analyze data to uncover insights and identify key opportunities to inform strategic decisions
- Monitor online trends, conversations, and innovations to optimize strategies
Social Media Account Executive
BRND House
06.2021 - 08.2021
- Managed client relations for 8+ accounts with a collective 150K+ followers
- Created daily content, scheduled posts, and engaged with audiences on social media platforms to build community and support customer engagement
- Coordinated and produced weekly/monthly photoshoots and influencer collaborations
- Created and communicated brand strategies both internally and with each client including growth strategy, engagement tactics, and creative goals
Digital Marketing Specialist
Andrew Jackson's Hermitage
04.2018 - 06.2021
- Optimized company website via Wordpress to improve engine ranking, user experiences and conversion rates
- Created and deployed social media content to more than 70K people, engaged with target audiences, and boosted reach with strategic ad placements
- Created and implemented all email campaigns through Wordfly for roughly 30K subscribers
- Created graphics and creative material for all digital and on-site programs and advertisements
- Managed online ticketing through Tessitura and TNEW Systems
Digital Marketing Account Manager
BAM! Social Business
04.2016 - 04.2018
- Created and managed all digital ads through Facebook, Instagram, and Google Ads
- Wrote content, scheduled posts, maintained interactions, and created advertisements for all social media channels for 7+ clients
- Managed social media accounts during live events including Country Radio Seminar, Americana Music Fest, and Nashville Film Festival
- Managed interns by training, delegating responsibilities, and monitoring work with feedback
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
Education
Master of Arts - Public Relations
The University of Southern Mississippi
Hattiesburg05.2015
Bachelor of Science - Communication Studies & Marketing
The University of Southern Mississippi
Hattiesburg, MS05.2013
Skills
- Creative Writing
- Strategic Planning
- Adobe Creative Suite
- Data Analytics
- Understanding of Tessitura Network
- Customer Relationship Management
- Google Analytics
- Cross-Functional Team Collaboration
- Generating Brand Awareness
- SEO Strategies
Timeline
Senior Manager of Digital Marketing
Tennessee Performing Arts Center
09.2021 - Current
Social Media Account Executive
BRND House
06.2021 - 08.2021
Digital Marketing Specialist
Andrew Jackson's Hermitage
04.2018 - 06.2021
Digital Marketing Account Manager
BAM! Social Business
04.2016 - 04.2018
Master of Arts - Public Relations
The University of Southern Mississippi
Bachelor of Science - Communication Studies & Marketing
The University of Southern Mississippi
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