REBECCA MERTENS

• Developed and implemented content marketing strategies in collaboration with travel influencers, boosting brand awareness for CheapOair, OneTravel, and CheapOair Canada.
• Managed editorial calendars for Fareportal brands and social media platforms (Facebook, Twitter, Instagram, Pinterest, TikTok), aligning content with event schedules and target audiences.
• Consistently monitored and analyzed post engagement, utilizing data insights to optimize content effectiveness and maximize brand impact.
• Integrated different software tools such as Hootsuite, Canva, Shutterstock, Asana, and Meta Business Suite Manager into daily workflow.
• Reviewed and approved paid creative assets (e.g., social media ads, influencer content) for brand compliance, ensuring consistency with overall event messaging and visual identity.

Project Management

• Led the creation & launch of two new restaurants, 'Victory Restaurant & Lounge' and 'AMAVI' in New York City, managing all opening logistics with vendors, legal compliance, and ensuring a seamless opening.
• Implemented innovative strategies that reduced operating costs while maintaining high levels of customer satisfaction.

Marketing and Digital Strategy

• Planned, developed, and implemented marketing strategies to raise brand visibility and boost marketing efforts, leading to an average 35% increase in weekly sales.
• Partnered with influencers and marketing agencies to drive improvements in paid and organic exposure.

Relationship Management

• Established strong partnerships with spirit suppliers ensuring smooth execution of activations and drive collaborative efforts and achieve mutual business goals.
• Built positive relationships and delivered customer-centric solutions for all our guests.

Human Resources

• Recruited and hired while ensured compliance with all applicable human resources laws and regulations.

Accounting

• Managed cash flow by setting budgets for expenses such as labor cost, food cost, ensuring timely payment of bills and taxes as well as monitoring accounts receivable and payable records .

E-commerce & Product Management:

• Successfully launched private label consumer goods on Amazon as a 3P seller.
• Managed all logistical aspects of the sales process, ensuring smooth product fulfillment on Amazon (Logistics Management).

Social Media Marketing & Content Strategy

• Crafted compelling and engaging social media content across Instagram, TikTok, and Facebook, utilizing platforms like Canva, Later, and Meta Business Suite.
• Implemented a data-driven approach to social media by monitoring, measuring, and analyzing campaign performance and Key Performance Indicators (KPIs) (Social Media Analytics).
• Content strategy, content production, content management (Content Strategy Optimization).
• Executed successful cross-channel marketing campaigns, integrating various platforms like email marketing and paid advertising (Cross-Channel Marketing).
• Grew brand awareness through strategic influencer marketing initiatives. (Influencer Marketing)

Event Planning & Logistics

Organized the INTERMAT exhibition in Paris, a complex event involving:

• Invitation Management: Efficiently handled invitations for approximately 180 employees and overseas dealers.
• Accommodation: Managed hotel bookings for a large group, ensuring smooth travel arrangements.
• Logistical Coordination: Developed product datasheets and trade show schedules for participating employees and dealers.
• Organized a boot camps for dealers, a training event for approximately 150 attendees from Europe.

Communication & Reporting:

• Developed Google Sites for upcoming trade shows to enhance internal communication and streamline information sharing for employees.

• Supported the pre-employment and onboarding process, including background checks understanding the importance to handle confidential information responsibly.
• Conducted audits of immigration and I-9 documentation, ensuring compliance with legal regulations.
• Managed the "Benefit Open Enrollment" process for all over 200 employees.
• Assisted the HR team with employee evaluations and daily tasks and handle various HR-related responsibilities.