Rebecca Page

Driving customer awareness and discoverability of Amazon Home Services which support the purchase of high consideration and often technical products, at every step of the customer journey.

• Develop strategy and manage market communications that drive product demand and increase product visibility.
• Support marketing programs and campaigns with content, creative development, and messaging to drive demand.
• Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition.
• Execute and manage targeted outbound email campaigns and creative to 200k customers with a 1.5% click through rate and
• Build, execute, and manage targeted display ad campaigns with an estimated 45M impressions
• Deep dive all relevant pages for SEO - create and execute strategy to best leverage free search

• Responsible for maximizing value of the post-sale (cart page and beyond) experience for both internal and external customers from web to OMS to scheduling app and more.
• Deploy multi-part epic of automation features that decreased man hours by 73%
• Exercise strong business acumen and decision quality to deliver maximum product value in each iteration.
• Conceptualize and deploy enhanced product features and optimize ability to scale key programs directly responsible for gaining market share.
• Coordinate project planning and execution with team members and team leads.
• Develop product documentation to communicate and align key components of upcoming features and products to internal teams.
• Review sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
• Coordinate design meetings and decisions across 7 internal departments and teams.
• Document user stories, specifications and product features into detailed work in order to communicate across teams and build mandatory requirements.

• Responsible for developing, scaling, and executing on the pre and post-sale Digital Strategy for the core blinds business including Live Chat, Email, Social Care, Text, and Escalations including delivering on an annual $13M plan
• In this role I managed three products, created the operational structure, and directly managed up to 30 direct reports including the development of 3 team leads

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• In this role I pioneered our Social Media Customer Care group including building key channel KPIs, training, reporting, processes, and procedures. As of 2022, this is a team of 13.