Rebecca Vaughan

Member of executive team that steered Spa Girl Cocktails through the COVID storm by expanding distribution from one to five states, increased sales from less than 500 cases 2019 to 40,000 at the end of 2021, and built a leading liquor e-commerce platform.

• Served as right hand for CEO for business development and operations management.
• Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.
• Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions.
• Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations.
• Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives.
• Created and maintained relationships with investors, distributors, suppliers, acquisition targets, and chain retailers including coordinating meetings and visits.
• Developed and communicated programs, distribution updates, pricing, and promotional activity to executive team, outside sales team and distributors.
• Secured distribution across multiple states with largest distributor in US.
• Tracked sales dollars and cases on monthly, quarterly, and annual basis.
• Coordinated quarterly board meetings and assisted in creating materials for board members and investors.
• Monitored invoices, money handling procedures, accounting, and bank processes working within QuickBooks and with CFO.
• Provided timely market information to executive team regarding pricing, merchandising, and market trends.
• Assessed and implemented improved processes and new technologies and collaborating with management regarding implementation of these improvements.
• Worked with internal support team for coordinating and executing sampling training within sales channels, as well as maintaining market awareness.

• Regularly updated and edited content for websites.
• Planned and executed events and marketing programs to increase qualified leads.
• Identified appropriate marketing channels and target customers for campaigns.
• Conducted sales training for teams and individuals.
• Evaluated current sales and marketing efforts for B2B clients and create strategic paths forward.
• Created client target lists and communication strategies.
• Managed multiple social media accounts for clients.

• Served as right hand of Founder and was community face for company.
• Created and maintained relationships with targets, clients, key community members, non-profits, and local press.
• Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships.
• Created community relations and cause marketing strategy for agency and grew sales by 200% in 18 months.
• Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
• Responsible for new business development efforts.
• Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
• Completed marketing and design RFPs for local government and large corporations (including Rolls Royce).
• Secured multiple awards for agency including Prince William Chamber of Commerce Small Business of the Year, VEMA award, Clutch.co award and many local design awards.
• Spoke at many business events, including Prince William County Chamber of Commerce Women’s Forums and Leadership Prince William events on topics including social media, cause marketing and sales.
• Coordinated annual “We Fight Ugly” annual charity website donation to non-profit with the worst website.
• Assisted with marketing and sales strategies for clients.

• Created and maintained relationships with targets, clients, industry leaders, and media outlets.
• Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more.
• Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council.
• Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding teams including travel and accommodations.
• Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.
• Managed supervisor itinerary, travel and appointments and streamlined scheduling procedures.
• Oversaw appointment scheduling and itinerary coordination for both clients and personnel.
• Oversaw production of all corporate marketing collateral and managed redesign of website.
• Coordinated consumer focus groups, one-on-one interviews & other client projects.
• Employee number 1.
• Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using QuickBooks software.