Rebecka L. Carrico
Citrus Springs
Summary
Self-motivated marketing professional specializing in paid search strategy, campaign optimization, and performance analytics. Experienced in managing high-performing PPC campaigns across Google Ads and Microsoft Ads to drive ROI, conversions, and user engagement. Skilled in leveraging analytics and A/B testing to inform data-driven decisions. I bring a foundation in customer service and operations, ensuring clear communication and strategic execution in fast-paced digital environments while adhering to deadlines and internal/external protocol.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Paid Search Specialist
Chacka Marketing
04.2022 - Current
- Create, manage, and optimize PPC/Grant campaigns on Google Ads and Microsoft Ads.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis.
- Track and report on performance metrics using Google Analytics and Data Studio.
- Track and record conversions using Google Tag Manager and other tools.
- Develop A/B testing strategies for ad copy, landing pages, and bidding strategies.
- Utilize pivot tables, VLOOKUPs, and more in Excel to be proficient.
- Collaborate with creative teams and clients to align messaging and copy with campaign goals.
- Strong work ethic with a proven ability to organize, prioritize efficiency, and balance workload independently in remote settings.
Pharmacy Technician
Walgreens and Publix Pharmacy
07.2017 - 11.2023
- Delivered exceptional customer service, managing wait times and resolving issues.
- Ensured compliance with HIPAA, state regulations, and internal protocols.
- Managed check-out process & fulfilled prescriptions in multiple high-volume pharmacies.
- Assisted in inventory control, insurance billing, and system data entry.
- Supported internal process improvements through staff collaboration.
Education
Bachelor of Science - Social Science
University of Central Florida
Orlando, FL05.2021
Associate in Arts - Business
College of Central Florida
Ocala, FL05.2018
Skills
- Google Ads & Microsoft Ads Management
- Keyword Research & Bidding Strategy/Management
- Budget Allocation
- PPC Reporting & Management
- A/B Testing & Optimization
- Google Analytics & Data Studio
- Proficient with PMax Video Tool
- Detail-Oriented
- Versed in Marketing Tools (Google Ads, Microsoft Ads, Skai, etc)
- Professional Skills (Client Management/Communication, Analytical Thinking, etc)
- Campaign Optimization
- Industry Trends
- Competitor Analysis
- Grant Account Optimizations
- Audience Targeting
- Performance Analysis
- Campaign Development
Brand Portfolio
Experian, Shutterfly, HBR, MIT, Lifetouch, American Restoration, and CaringBridge
Certification
- Google Ads Search Certification
- Google Skillshop – 2025
- Demonstrated expertise in Google campaign creation, optimization, and reporting.
Timeline
Paid Search Specialist
Chacka Marketing
04.2022 - Current
Pharmacy Technician
Walgreens and Publix Pharmacy
07.2017 - 11.2023
Associate in Arts - Business
College of Central Florida
Bachelor of Science - Social Science
University of Central Florida