Rebecka Schumann

• Maintained a key role in the development and execution of The US Sun's SEO and audience strategy

• Collaborated with writers and editors across the newsroom to identify and create SEO-driven content that enhanced user experience while also driving organic, Discover, and Google News traffic

• Hosted daily conferences to pitch news tests and help verticals fine-tune their stories for optimal viewership

• Ran SEO training sessions across the newsroom

• Monitored SERP daily and led the charge to re-tool the newsroom's ranking system to better visibility

• Managed and updated evergreen content to ensure long term viability

• Sent out daily reports to track content performance and relayed that information back to the newsroom

• Assisted in long-term story planning and analyzed data to ensure traffic growth

• Crafted audience plans to tackle live events
• Assisted writers in producing, publishing and copyediting content
• Optimized stories across the newsroom to encourage circulation

• Assisted in incorporating e-commerce and affiliate content into relevant stories
• Proficient using tool Google Trends, Google Search Console, Tableau, Chartbeat, News Dashboard, Parse.ly, Semrush, Marfeel, Dataminr, and Discover Snoop

• Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work

• Coordinated with writers to refine article ideas, leading to more engaging content

• Managed content calendar to ensure timely publication of articles and features

• Managed over a dozen personnel to deliver consistent, accurate, and engaging content designed to increase readership and boost revenue
• Ran e-commerce content, specializing in seasonal gift guides
• Boosted online engagement by incorporating multimedia elements into news stories
• Assigned stories, led content development meetings, and reviewed completed stories to guide execution of concept and tone
• Consistently followed Google Analytics to monitor SEO changes, best practices, and track emerging search trends
• Prepared, rewrote, and edited pieces to publish word-perfect copy
• Determined readiness of written pieces, made changes, and approved final versions for publication
• Hosted seminars to encourage traffic growth and foster SEO skills among global teams
• Communicated directly with reporters and deputy editors to assess stories and improve quality of work
• Devised attention-grabbing headlines and summaries for articles
• Collaborated with worldwide teams to manage CMS homepage
• Guided and motivated staff to achieve demanding targets under tight deadlines

• Served as division head managing full-time and freelance reporters while also contributing to top readership on site
• Kick-started the site's gift guide section with e-commerce content to drive profits
• Conceptualized, pitched, assigned and monitored stories from origination to publication
• Checked reference sources to verify dates, facts, and statistics
• Planned coverage for and managed content for large entertainment events
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with AP standards
• Worked with graphics department to develop and implement visual elements to increase engagement with captivating content
• Assisted social media team in crafting campaigns for engagement

• Produced several top-viewed stories daily as lead reporter on continuous news desk
• Presented news by researching, developing and covering field news events
• Produced content on strict timelines
• Disseminated news content through social media for better engagement with audiences and faster reporting

• Served as freelance reporter and editor covering live news events
• Worked as guest editor managing several Patch publication home pages and freelance reporter teams
• Interviewed sources and developed relationships with local informants
• Prepared, rewrote, and edited reader-submitted pieces to improve readability
• Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff