Rebekah Ashenfelter
Sewell,NJ
Summary
Skilled Sales Representative with experience in the advertising industry. Familiar with SalesForce, Effico, Workday, and RAB Account management. Top producing sales professional and expert in the Digital Media industry. Dynamic communicator who consistently exceeds goals and company expectations. Exceptional leader talented multi-tasker. Technically-savvy with outstanding relationship building, training and presentation skills.
Enterprising business owner successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Regional Solutions Specialist
Rent.
01.2022 - Current
- Enhanced team collaboration by developing efficient workflows and communication strategies for solution delivery.
- Conducted thorough analyses of client needs to ensure tailored solutions that addressed unique challenges and goals.
- Identified opportunities for upselling additional services, resulting in increased revenue year after year.
- Trained internal teams on new software applications, empowering them to better serve clients with up-to-date knowledge.
- Developed comprehensive project plans to guide successful solution implementations from inception through completion.
- Leveraged industry expertise to anticipate future trends and proactively develop innovative solutions for market demands.
- Maintained strong relationships with existing customers by delivering exceptional service and ongoing support as needed.
- Managed multiple high-profile projects simultaneously, balancing competing priorities while maintaining focus on quality outcomes.
- Empowered sales teams with targeted product demonstrations that showcased value of proposed solutions for prospective clients.
- Implemented robust monitoring tools to track solution performance metrics, providing valuable data-driven insights for continuous improvement efforts.
- Championed a culture of continuous learning, encouraging team members to seek out new skills and knowledge for personal and professional growth.
- Established strong partnerships with industry peers and relevant organizations, expanding company''s network and fostering new opportunities for collaboration.
- Recommended new products and services to customers.
- Managed diverse projects and resolved complex issues to support timely completion.
- Optimized productivity by closely monitoring employee performance and ensuring completion of training processes.
Owner/Operator
Homestead Vacation Properties LLC
01.2020 - Current
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Spearheaded business-related aims to meet tactical planning initiatives.
- Served as principal stakeholder over organization's complete operations.
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Served as primary point-of-contact with suppliers and contractors to achieve inventory expectations.
- Introduced new methods, practices and systems to reduce turnaround time.
- Led screening, hiring and staff scheduling to maintain compliance with group goals.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Entered income and expense details into business databases to track purchases and address variances.
- Created and monitored promotional approaches to increase sales and profit levels.
- Trained and coached new and existing employees to boost staff productivity.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
- Capitalized on social media platforms to increase market awareness and increase sales.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Consulted with customers to assess needs and propose optimal solutions.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Studied market to determine optimal pricing of vacation rental industry and capitalize on emerging opportunities.
- Employed prompt decision-making and in-depth research to resolve issues.
Account Manager
Entercom
09.2017 - 03.2020
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Facilitated sale of Radio Ads, On-Site Events at Major Sporting Events, Wide Array of Digital Solutions to National and Regional Major Account Clients.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Set and achieved company defined sales goals.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Contributed to event marketing, sales and brand promotion.
- Managed portfolio of 15 Key Accounts and 15-20 Regular accounts. Handling $ 2-5 Million in sales.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Digital Sales Manager
Radio-One
01.2016 - 09.2017
- Responsible for managing 9-12 outside Account Executives.
- Reviewed local stations RFP's and make strategic recommendations to maximize revenue.
- Set territory sales agenda, including prioritizing and organizing sales calls.
- Effectively monitored and evaluated local station's online inventory.
- Submit monthly, quarterly, and annual inventory and sales forecast.
- Regularly managed agency/client relationships.
- Coached local sales staff on most effective ways to intergrade Radio and Digital campaigns i.e.
- SEM/SEO, email, social paid vs.
- Organic , mobile app , programmatic display vs.
- Real time bidding display , video pre-roll to develop opportunistic revenue-generating programs.
- Responsible for revenue initiatives and sales incentives.
- Responsible for creating companywide Digital training.
- Held all Digital vendor relationships company wide and deciding which vendor executes which digital campaign.
Digital Sales Manager
AdTaxi
01.2014 - 01.2016
- Responsible for managing 8-10 outside and inside Sales Representatives
- Conducted one on one training and group trainings for wide array for Digital Platforms , i.e. SEM/SEO, Social media paid vs. organic, email campaigns, programmatic display vs. real time bidding, video pre-roll
- Managed and monitor all major accounts
- Responsible for new revenue initiatives
- Conceived and executed strategic sales and business development plans that produce annual revenues in excess of $1.4 million
- Assisted other company offices Sales Representatives on major account closing
- Owned all aspects of sales planning, development and team and account management for territory
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients
- Collaborated with upper management to implement continuous improvements and exceed team goals
Media Consultant
SuperMedia
01.2012 - 01.2014
- Managed wide array of online, mobile, and print advertising products and services including: Search Engine Marketing/Search Engine Optimization and Social Media Platforms
- Consistently #1 top performer in Marlton office (over 40 reps) and consistently in top 10 division, including offices in Philadelphia, New Jersey, and New York
- Successfully managed multi-product revenue over $ 1.6 million & driving digital portfolio growth by 75%
- Produced new business development consistently
- Develop and maintain key account relationships
- Increased brand awareness through creation of innovative print and digital productions for major publications
- Exceeded goals through effective task prioritization and great work ethic
- Resolved problems, improved operations and provided exceptional service
Senior Sales Representative
Corporate Payroll Services
01.2010 - 01.2012
- # 1 Sales Representative in Philadelphia Office and # 2 Overall in company with five locations multi-state
- Managed over 200 accounts and long term sales relationships
- Reached out to prospective leads through cold calling, applying variety of established selling methods
- Became overall sales leader by surpassing sales goals by 50% across multiple platforms
- Identified customer needs by asking appropriate, open-ended questions
- Developed exceptional interpersonal, speaking and listening skills from talking with both customers and upper management
- Overcame various obstacles and closed sales on tough deals using strong negotiation and persuasion skills
Education
A.S - Sales and Marketing
Philadelphia Community College
Philadelphia, PA2005
Google Certified Google Online Certification -
Google University
Philadelphia, PA2012
Skills
- Self-motivated
- Strong verbal communication
- Project management
- Team leadership
- Client assessment and analysis
- Highly Organized
- Time Management
- Relationship Building
- Skilled Multi-Tasker
- Maximize productivity
- Problem-Solving
- Analytical and Critical Thinking
- Attention to Detail
- Flexible and Adaptable
Certification
Google Certified
Meta Certified
TikTok Certified
Snap Chat Certified
Timeline
Regional Solutions Specialist
Rent.
01.2022 - Current
Owner/Operator
Homestead Vacation Properties LLC
01.2020 - Current
Account Manager
Entercom
09.2017 - 03.2020
Digital Sales Manager
Radio-One
01.2016 - 09.2017
Digital Sales Manager
AdTaxi
01.2014 - 01.2016
Media Consultant
SuperMedia
01.2012 - 01.2014
Senior Sales Representative
Corporate Payroll Services
01.2010 - 01.2012
A.S - Sales and Marketing
Philadelphia Community College
Google Certified Google Online Certification -
Google University
Similar Profiles
Whitney BielerWhitney Bieler
Sales Executive at Rent.Sales Executive at Rent.
Jenny Sarff-BakerJenny Sarff-Baker
Senior Product Marketing Manager at Rent.Senior Product Marketing Manager at Rent.
Emma ValeroEmma Valero
Paid Media Analyst at Rent.Paid Media Analyst at Rent.
Jennifer FregoneseJennifer Fregonese
Office Coordinator at Virtua GastroenterologyOffice Coordinator at Virtua Gastroenterology
William ConwayWilliam Conway
Maintenance Supervisor at Westley ManagementMaintenance Supervisor at Westley Management