Rebekah Hurford
Queens,NY
Summary
Creative and solution-seeking communications professional with 9.5 years of experience in strategic communications and marketing. Solves complex organizational problems and builds sustainable systems in high pressure environments. Excellent communicator and storyteller driven by community, societal transformation, human interconnectedness and team collaboration.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Communications and Marketing Director
V1 Church
New York, NY
05.2022 - Current
- Developed brand strategy and identity for a multi-site national and digital online church that aligned with organizational goals and initiatives for 88,000+. physical attendees and 12 million+ online attendees
- Created hundreds of digital marketing and social media campaigns that built a digital following of 5+ million and increased online engagement by 90% across Youtube, Meta, and TikTok
- Managed over 50 multisite staff, freelancers, and volunteers in the Creative, Social Media, Event Planning, Digital Marketing, and Communication departments
- Spearheaded grassroots gathering initiatives and comprehensive communications strategy for national tours, national movie releases, events, and conferences resulting in over capacity attendance
Tour Leader
Circuit Riders
Huntington Beach, CA
08.2021 - 06.2022
- Planned and executed a grassroots national tour that cumulatively gathered 22,619 college students at regional events
- Cultivated relationships with NY college students, campus staff, local leaders and community members via call centers, awareness campaigns, and college campus events
- Managed social media and text communications for comprehensive communications campaigns across four different digital communities
- Photographed college campus and stadium events
Communications Coordinator
AVA Gallery
Lebanon, NH
06.2021 - 11.2021
- Created marketing channel plans, developed target metrics, and organized promotional community events aligned with strategic needs
- Worked with artists, local media, donors, and digital communities to brand and launch a $2.7 million fundraising campaign
- Created materials for both print, web, and social media
Administrative Manager
Upper Valley Music Center
Lebanon, NH
08.2017 - 08.2021
- Managed admissions and registration for 1,000 students, the student database, and related reporting
- In charge of communications within the UVMC community and between UVMC, fellow arts organizations, performance venues, local musicians, area schools, and the surrounding region
- Collaborated in the planning and executing of events, concerts, and programming
- Provided marketing support including print design, website maintenance, social media management, photography, and content creation
Personal Mentor
Pathways Of The River Valley
Grantham, NH
03.2015 - 03.2017
- Developed and designed an individual's communication program on his ECO2 and iPad using Unity, an AAC language system
- Supported the individual’s interests and participation in community life
After School Mentor
A House on Beekman
The Bronx, NY
08.2013 - 08.2014
- Worked with a team of educators to pioneer the pilot year of a nonprofit after-school program in Mott Haven
- Planned and implemented fine arts programming and lessons for students while interfacing with resources in the South Bronx community
Education
Master Weaver - Fiber, Textile, And Weaving Arts
Alberta's Old College
Cape Breton, Nova Scotia05-2019
Atelier Program - Printmaking And Painting
Art Students League of New York
New York05-2014
Skills
- Strategic Communications Planning
- Team Management and Development
- Public Relations
- Digital and Social Media Marketing
- AI: Chat GPT, Rimini, Bard, Midjourney, Opus, Speechify
- Event Coordinating
- Google and Meta Analytics
- Adobe Creative Suite
- Copywriting
- Content Creation
Affiliations
- Photography
- Content Creation
- Graphic Design
Certification
- Advanced Google Analytics Certificate 2021
- HookPoint Social Media Masterclass 2023
Timeline
Communications and Marketing Director
V1 Church
05.2022 - Current
Tour Leader
Circuit Riders
08.2021 - 06.2022
Communications Coordinator
AVA Gallery
06.2021 - 11.2021
Administrative Manager
Upper Valley Music Center
08.2017 - 08.2021
Personal Mentor
Pathways Of The River Valley
03.2015 - 03.2017
After School Mentor
A House on Beekman
08.2013 - 08.2014
Master Weaver - Fiber, Textile, And Weaving Arts
Alberta's Old College
Atelier Program - Printmaking And Painting
Art Students League of New York
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