Summary
Overview
Work History
Education
Skills
Volunteer Experience
References
Timeline
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Rebekah Johnson

North Las Vegas,NV

Summary

Dynamic and results-driven SEO and Operations Manager with extensive experience in website project management, content creation, and nonprofit operations. Proven track record of driving organizational efficiency, enhancing online visibility, and managing complex projects. Skilled communicator with a strong background in nonprofit support services, teaching, and executive administration. Adept at leading diverse teams, fostering collaborative environments, and managing detailed-oriented tasks with accuracy and confidentiality.

Overview

27
27
years of professional experience

Work History

SEO Manager & Website Development Project Manager

Site Smart Marketing
07.2019 - Current
  • Lead SEO strategy development and implementation to increase organic search rankings and drive web traffic for an agency with 80+ clients
  • Manage WordPress website build projects from inception to completion, ensuring timely delivery and client satisfaction
  • Conduct comprehensive keyword research and competitive analysis to inform content strategy
  • Optimize website content, meta tags, and internal linking structures to enhance search engine performance
  • Collaborate with developers, designers, and content creators to ensure cohesive project execution
  • Monitor and report on SEO performance using tools such as Google Analytics, Agency Analytics, Screaming Frog, and Ahrefs
  • Oversee the updating and upkeep of the organization's website, ensuring up-to-date and accurate content.

Operations & Communications Manager

The Cupcake Girls
06.2015 - 03.2017
  • Managed day-to-day operations, as well as the internal and external communications for a nonprofit organization supporting sex trafficking survivors and sex industry workers
  • Coordinated outreach programs, fundraising events, and community partnerships
  • Developed and implemented communication strategies to increase awareness and engagement
  • Supervised volunteer teams and provided training and support
  • Handled confidential information with care and maintained a high level of accuracy in operations
  • Provided administrative support for online and in-person events, including scheduling, communication, and logistical coordination
  • Implemented a variety of software systems and platforms to streamline operations and efficiency, including Podio and Neon CRM.

SEO Writer

Contractor / Freelance
01.2014 - 07.2019
  • Created SEO-optimized content for various clients, including blog posts, articles, and website copy
  • Conducted keyword research and implemented SEO best practices to improve content visibility
  • Edited and proofread content to ensure high-quality, engaging, and error-free deliverables
  • Collaborated with clients to understand their brand voice and target audience.

Writing Teacher

The Ink Spot Writing Studio
09.2013 - 06.2015
  • Taught after-school writing programs at Title I schools, focusing on creative and academic writing skills
  • Designed lesson plans and activities tailored to students' needs and learning levels
  • Provided individualized feedback and support to help students improve their writing.

Water Treatment Specialist

U.S. Army
07.1997 - 07.2000

Education

BA English -

Ellis College of NYIT

Skills

  • SEO Strategy and Implementation
  • Keyword Research and Competitive Analysis
  • Content Creation and Optimization
  • Website Project Management
  • WordPress, Shopify, Squarespace, Lightspeed
  • Operations Management
  • CRM Tools
  • Nonprofit Program Coordination
  • Nonprofit Fundraising & Consulting
  • Executive Administration
  • Communication and Collaboration
  • Training and Onboarding
  • Problem-Solving
  • Social Media Campaigns
  • Microsoft Office Suite & Google Docs

Volunteer Experience

Board Member / Steering Committee
Rukundo International
2014 - Present

  • Participate in strategic planning and decision-making to guide the organization’s direction and growth.
  • Provide insights and recommendations based on market trends and community needs.
  • Support fundraising and outreach efforts to enhance organizational impact.


Webmaster
Rukundo International
2019 - Present

  • Manage and maintain the organization’s website, ensuring up-to-date and accurate content.
  • Implement SEO strategies to improve the site's visibility and user engagement.
  • Collaborate with the communications team to align web content with organizational goals.


PR & Marketing Director
The Cupcake Girls
2014

  • Developed and implemented PR and marketing strategies to raise awareness of the organization’s mission.
  • Managed social media accounts and coordinated them with fundraising and awareness goals.
  • Created marketing materials, including brochures, press releases, and social media content

References

Available upon request.

Timeline

SEO Manager & Website Development Project Manager

Site Smart Marketing
07.2019 - Current

Operations & Communications Manager

The Cupcake Girls
06.2015 - 03.2017

SEO Writer

Contractor / Freelance
01.2014 - 07.2019

Writing Teacher

The Ink Spot Writing Studio
09.2013 - 06.2015

Water Treatment Specialist

U.S. Army
07.1997 - 07.2000

BA English -

Ellis College of NYIT

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Rebekah Johnson