Overview
Professional Summary
Work History
Education
Skills
Affiliations
Timeline
TEACHING EXPERIENCE
SELECTED CONFERENCE PRESENTATIONS
Personal Information

REBEKAH MOAK WELCH

THE UNIVERSITY OF ALABAMA
Northport,AL
20
years of professional experience

Higher education administrator with 20 years of progressive experience at The University of Alabama spanning undergraduate admissions, enrollment management, academic advising, student success, academic policy, retention, graduation, experiential learning, and organizational leadership. Proven record of leading complex student-service operations, developing staff, improving policies and processes, and building collaborative solutions across academic and administrative units. Extensive institutional knowledge combined with experience leading change in multiple academic environments.

Work History

Assistant Dean for Student Affairs, Barefield College of Arts and Sciences

3 Years 8 Months
THE UNIVERSITY OF ALABAMA | 02.2023 - Current
  • Provide strategic leadership for a multi-unit student affairs portfolio within the University's largest and most academically diverse college, with responsibility for student services, advising, recruitment and retention, academic records and graduation, pre-professional advising and mentoring, experiential learning, personnel, budgets, assessment, enrollment management, and academic policy.
  • Provide college-wide leadership for the interpretation, application, assessment, and certification of University and BCAS academic policies affecting advising, retention, recruitment, orientation, experiential learning, student organizations, graduation, transfer credit, registration, and related undergraduate processes.
  • Lead a comprehensive restructuring of BCAS Student Affairs, redesigning positions and reporting relationships, rewriting job responsibilities, and creating opportunities for staff advancement to better align organizational capacity with student needs.
  • Lead nearly 40 staff across multiple functional areas, with responsibility for organizational strategy, personnel, performance evaluation, resource allocation, salary recommendations, staff development, and workplace culture.
  • Led student success and retention efforts during a period in which first-to-second-year retention increased from 84.6% for the Fall 2022 cohort to a record 88.7% for the Fall 2023 cohort, the highest rate in BCAS history.
  • Strengthened retention support through more focused Academic Action processes, targeted outreach to first-year students on academic warning, development of a second-year course for academically at-risk students and students returning from suspension, and collaboration with the Capstone Center for Student Success.
  • Identified a University policy that was creating barriers for students; engaged team members in peer-institution benchmarking, helped develop a revised approach, and advanced the proposal through the University approval process, resulting in a change to University policy.
  • Developed a comprehensive professional development series to support the onboarding and continued growth of a significant cohort of new academic advisors; made the series available to advisors across campus.
  • Create a dedicated transfer advising role and transitioned an experienced advisor into the position, increasing continuity for transfer students while re-engaging a seasoned professional who now leads improvements to transfer advising practices.
  • Provide strategic leadership for BCAS experiential learning through ICUE, encompassing International Programs, Community Engagement, Undergraduate Research, and Externships and Internships; oversee expansion of high-impact opportunities including a Fellows program and development of a Chicago internship experience modeled on the College's successful Washington, D.C. program.
  • Oversee enrollment management for BCAS core courses serving the University's undergraduate population, partnering with Undergraduate Admissions and academic departments to align course capacity with enrollment demand.
  • Collaborate with academic departments, deans and associate deans, Undergraduate Admissions, the Office of the University Registrar, the Capstone Center for Student Success, Care and Wellbeing, Financial Aid, Student Account Services, and other campus partners on complex student and institutional issues.

Director, Office of Nursing Student Services, Capstone College of Nursing

13 Years 7 Months
THE UNIVERSITY OF ALABAMA | 06.2009 - 01.2023
  • Directed a comprehensive student services operation supporting undergraduate nursing students and prospective students across recruitment, orientation, scholarships, academic advising, academic policy, upper-division promotion, records, retention, graduation, licensure, and student engagement.
  • Led and developed Office of Nursing Student Services staff, with responsibility for personnel management, performance evaluation, policy implementation, staff meetings, and a supportive team culture.
  • Acted as an academic policy leader and College registrar, partnering with the University Registrar to verify degree compliance and manage student processes involving registration, withdrawals, suspensions, reinstatements, graduation, and academic records.
  • Managed upper-division promotion process, ensuring process integrity and data accuracy from application through selection and notification, including interviews and application of College requirements.
  • Administered College scholarship process, ensuring recipient selection, eligibility monitoring, student communication, and effective scholarship account management.
  • Coordinated undergraduate recruitment and prospective-student engagement as liaison with Undergraduate Admissions, President's Office, and campus partners, facilitating individualized visits and recruitment events.
  • Led undergraduate recruitment and prospective-student engagement, serving as a liaison with Undergraduate Admissions, the President's Office, and campus partners and coordinating individualized visits and recruitment events.
  • Served as the College's student success initiative liaison, collaborating with the Capstone Center for Student Success and other colleges on retention initiatives.

Senior Admissions Counselor for Scholarships, Office of Undergraduate Admissions and Scholarships

1 Year 9 Months
THE UNIVERSITY OF ALABAMA | 08.2007 - 05.2009
  • Recruited high-achieving students, counseling prospective students and families on scholarships, admissions, academic programs, financial aid, and university opportunities to enhance awareness and access.
  • Planned prospective-student receptions and VIP visits, coordinating Capstone Scholars Day for 1,200 scholarship-eligible students and parents to foster engagement and community.
  • Managed Scholarship Distribution Project, distributing 3,000 scholarship certificates and coordinating UA representation at 100 high school awards programs to recognize student achievements.

Admissions Counselor, Office of Undergraduate Admissions and Scholarships

1 Year 2 Months
THE UNIVERSITY OF ALABAMA | 05.2006 - 07.2007
  • Managed undergraduate recruitment territories in Mississippi and Tennessee, fostering relationships with prospective students, families, high school counselors, and alumni while representing UA at recruitment events.
  • Drove a 19.5% increase in Mississippi applications and a 25% increase in matriculation from 2006 to 2007; achieved a 16.6% rise in Tennessee applications and an 8% gain in matriculation during the same timeframe.

Education

Doctoral Study - Higher Education Administration

THE UNIVERSITY OF ALABAMA | Tuscaloosa, Alabama | 01-2017

ABD

Master of Arts - Higher Education Administration

THE UNIVERSITY OF ALABAMA | Tuscaloosa, Alabama

Bachelor of Arts - Communication and Information Sciences

THE UNIVERSITY OF ALABAMA | Tuscaloosa, Alabama
Public Relations concentration; Marketing minor

Skills

Academic Advising
Student Success
Retention
Recruitment
Academic Policy
Experiential Learning
Organizational Change
Staff Development
Cross-Campus Collaboration
Assessment & Data-Informed Decision Making

Affiliations

  • Southern Association of Collegiate Registrars and Admissions Officers (SACRAO) | Professional and Personal Development Committee, 2024-Present
  • American Association of Collegiate Registrars and Admissions Officers (AACRAO) | Member, 2023-Present
  • National Academic Advising Association (NACADA) | Member, 2009-Present
  • Alabama Association of Collegiate Registrars and Admissions Officers (ALACRAO) | Committee Member, 2007-2009

Timeline

Assistant Dean for Student Affairs, Barefield College of Arts and Sciences

THE UNIVERSITY OF ALABAMA
02.2023 - CurrentRead More

Director, Office of Nursing Student Services, Capstone College of Nursing

THE UNIVERSITY OF ALABAMA
06.2009 - 01.2023Read More

Senior Admissions Counselor for Scholarships, Office of Undergraduate Admissions and Scholarships

THE UNIVERSITY OF ALABAMA
08.2007 - 05.2009Read More

Admissions Counselor, Office of Undergraduate Admissions and Scholarships

THE UNIVERSITY OF ALABAMA
05.2006 - 07.2007Read More

THE UNIVERSITY OF ALABAMA

Bachelor of Arts from Communication and Information Sciences
Read More

THE UNIVERSITY OF ALABAMA

Doctoral Study from Higher Education Administration
Read More

THE UNIVERSITY OF ALABAMA

Master of Arts from Higher Education Administration
Read More

TEACHING EXPERIENCE

  • SOC 101: Introduction to Sociology | Instructor | 2026-Present
  • WS 200: Introduction to Women Studies | Instructor | 2023-Present
  • NUR 102: Introduction to Nursing | Instructor | 2009-2023
  • BCE 101: Freshmen Compass Course | Instructor | 2009

SELECTED CONFERENCE PRESENTATIONS

  • Leading Through Change: Taking Your Team to the Next Level Through Restructure 2.0: Where We Are Now | SACRAO | February 2027 (Accepted)
  • What Great Units Do Differently | SACRAO | February 2027 (Accepted)
  • Back to the Basics: Advising As A Retention Tool | National Symposium on Student Retention | August 2026
  • Leading Through Change: Taking Your Team to the Next Level Through Restructure | ACCRAO | April 2026
  • Leading Through Change: Taking Your Team to the Next Level Through Restructure | SACRAO | February 2026
  • Mentorship for Muggles | SACRAO | February 2026
  • Pouring Into Our Employees: Creating Institutional Loyalty and Knowledge | SACRAO Pre-Conference Workshop | February 2026
  • Pouring Into Our Employees: Creating Institutional Loyalty and Knowledge | SACRAO | February 2025
  • Women In Leadership | SACRAO | February 2025
  • Back to the Basics: Advising As A Retention Tool | National Symposium on Student Retention | November 2024
  • Speaking the Same Language...Really: How to Communicate with Faculty | ALACRAO | June 2024
  • Org.M.G: Charting Your Career Path in Higher Education | ALACRAO | June 2024

Personal Information

Title: Senior Higher Education Administrator
REBEKAH MOAK WELCH