Rebekah Pizana

Digital Marketing, Digital & Print Design

• Horse Sales
• Equestrian/Polo Team & Club Marketing
• Photography
• Notary Public
• CPR Certified
• Business Startup Assistance (USPTO, Local Tax Enrollment, FEIN, QuickBooks, Graphic Design, Social Media Management, Google Business Management)

• Summer Position
• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Came up with unique and innovative ideas for product branding.
• Coordinated with social media, public relations and other teams to execute product introductions.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Launched vaunitedpolo.com website.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts

• Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
• Trained and motivated 4-5 employees each year to perform daily business functions, including social media marketing and software proficiency.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Maintained up-to-date administrative records to monitor operational conditions.
• Reconciled daily sales, returns and financial reports with Quickbooks and Smartsheet.
• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Managed day-to-day business operations
• Trained and motivated employees to perform daily business functions
• Managed large budgets, collaborating with other departments to eliminate redundancies

• Managed team of 8 employees, overseeing hiring, training, and professional growth of employees.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Led projects and analyzed data to identify opportunities for improvement.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Developed and maintained courteous and effective working relationships.
• Used coordination and planning skills to achieve results according to schedule.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Launched and led a highly successful video docuseries as producer and publisher.

• Developed and implemented SEO techniques to maximize internet traffic and presence.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Organized events and product presentations related to national conferences and conventions.
• Implemented sales and marketing program to support company objectives, resulting in 200% increase in new business.
• Managed sales promotions and marketing strategies on major social media sites.
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
• Produced P&L statements to enable research into loss-reduction strategies.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 100% in sales.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Trained 3-4 (per year until 2018) new sales representatives on sales strategies and processes to reduce process gaps.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Attracted new clientele and developed customer relationships by hosting product-focused events.
• Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Organized promotional events and interacted with community to increase sales volume.
• Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
• Owned all aspects of sales planning, development, and team and account management for Northern Virginia & DC/Metro territory.