Reda Mohamed Abbas
Riyadh
Summary
A proven track record of working as Manager with over 16 years in different territories, companies , highly motivated and successful in optimizing business and team potentials, whilst achieving goals, and delivering the highest standards in very difficult trading conditions. Believing that the ability to monitor market trends, staff and customer retention will lead to success, now looking for a new exciting horizon to be there.
Dynamic individual with hands-on experience in B2B and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
22
22
years of professional experience
Work History
Branch Manager
Jamjoom Medicine Store
01.2021 - Current
- Continuously monitored branch performance against key performance indicators, Managed 48 employees with different tasks, taking corrective actions as needed to ensure objectives were met or exceeded.
- Maintained friendly and professional customer interactions.
- Monitoring credit and collection processes and operations
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Leading and managing the sales team to achieve revenue targets
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Aligning the goals of the branch with those of the organization as a whole
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Developing and implementing effective sales strategies for the branch
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Monitoring market trends and identifying growth opportunities
- Setting and enforcing productivity standards
- Implementing measures to improve or grow the branch and improve customer service
- Promoting the company's services to attract new customers
- Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
- Recruiting, interviewing and hiring new staff
- Analyzed business processes to identify cost savings and operational efficiencies.
- Developing team members through the onboarding process
Sales Manager
Jamjoom Medicine Store
10.2017 - 12.2020
- Responsible for Promote JMS Range with 3 Medical Reps & Sales and collection for Central area with 2 supervisors, Key Account and 10 sales representatives
- Increased sales revenue by developing and implementing effective sales strategies.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
National Sales Manager
Praxo pharma
06.2017 - 09.2017
- Managed national sales programs, supervised 30 sales representatives and evaluated KPIs for promotional opportunities.
- Developing and implementing sales strategies, national budgeting and forecasting
- Using market data, statistics and trends to establish sales goal
- Recruiting, hiring and training new employees
- Networking with potential partners and client
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Sales Manager
Apotex
01.2014 - 05.2017
- Company Overview: (KSA)
- Responsible for Apotex product range in Western zone with 3 supervisors and 16 medical representatives, by planning and focusing sales targets through the implementation of the company strategy
- Develop a highly motivated, productive team which lead to promote 3 subordinates to supervisor
- Develop and follow up on business leads
- Manage team of sales staff
- Assign sales territories, set sales goals, and establish training programs for the organization's
- Increasing business opportunities through various routes to market Setting sales targets for individual reps and team as a whole Recruiting and training sales staff
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- Responsible for communicating and making a strong relation with KOL
- Present sales, revenue and expenses reports and realistic forecasts to the management team Highest market share for Apo-Diclo50mg in Market by 12% market share with growth 56% over 2014 with rank number 3 in Diclofenac market
- Enlisting hemagel procto as forcing item in all mega chain pharmacies in western area Enlisting Hemagel as forcing item in mega chain pharmacies in western area
- Making growth in 2015 142% over 2014 and growth 25% in 2016 over 2015
- (KSA)
District Manager
Apotex
09.2013 - 01.2014
- Responsible for Apotex product range in Central zone with 1 supervisor and 9 medical representatives, by planning and focusing sales targets through the implementation of the company strategy
- Making sales growth in Saudi Pharmaceutical market by more than 60% percent over 2013 in central area
- (KSA)
- Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
- Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
District Manager
Jamjoom Pharma
01.2010 - 07.2013
- Responsible for all Jamjoom Pharma products range in the South area with 10 medical representatives
- Successes to make highest market share in the kingdom for Jamjoom pharma by 4.4 Market share in South area
- Represent 3 successful supervisors for Jamjoom pharma from my team
- Participate in reaching with Jamjoom pharma to rank number 6 in IMS Rank
Field Sales Supervisor
Jamjoom Pharma
01.2007 - 12.2009
- Responsible for all Jamjoom Pharma products range in the South area with 10 medical representatives
Medical representative
Jamjoom Pharma
05.2005 - 12.2006
Medical representative
Bristol-Myers Squibb
10.2003 - 04.2004
- Company Overview: (Egypt)
- (Egypt)
Medical representative
Apex Pharma
12.2002 - 09.2003
- Company Overview: (Egypt)
- (Egypt)
Education
B.Sc. - Pharmacy
Mansoura University
EGYPT05-2002
Skills
- Business Development
- New Account Development
- Maximizing Profits
- Innovative Marketing Solutions
- Public Relations Market / Business Analysis
- Negotiating
- Team Leadership / Training
- Sales management
- Business development
- Collections
- Marketing
- Business planning
- Customer and vendor relations
- Financial Control / Budgeting
- Creative problem Solving
- Co-operative leadership attitude
- Idea Creation
- Encouraging Innovation
- Accountability
- Results Achievement
- Customer relationships
- Branch operations management
- Relationship building and management
- Decision-making
Professional Development
- Selling Skills (Dr.Mostafa Refaat)
- Advanced Selling Skills
- Advanced negotiation skills (Dr. Adel Saad)
- Management skills (Dr.Adel Saad)
- Sales Excellence (Gamal Hashim)
- Coaching
- Field sales management (CCM/TACK International)
- Regional planning (IMS)
- Spider Training (INNOVERA)
- Managing winning sales team (INNOVERA)
- APECS Coaching Workshop
- High record in DDI (Development Dimensions International) development project
- Studying MBA with Cambridge KIPP
Hobbies and Interests
- Family
- Watching football
- Snooker
Personal Information
- Number of Children: 2
- Date of Birth: 08/17/80
- Marital Status: Married
Languages
Arabic
Native or Bilingual
Timeline
Branch Manager
Jamjoom Medicine Store
01.2021 - Current
Sales Manager
Jamjoom Medicine Store
10.2017 - 12.2020
National Sales Manager
Praxo pharma
06.2017 - 09.2017
Sales Manager
Apotex
01.2014 - 05.2017
District Manager
Apotex
09.2013 - 01.2014
District Manager
Jamjoom Pharma
01.2010 - 07.2013
Field Sales Supervisor
Jamjoom Pharma
01.2007 - 12.2009
Medical representative
Jamjoom Pharma
05.2005 - 12.2006
Medical representative
Bristol-Myers Squibb
10.2003 - 04.2004
Medical representative
Apex Pharma
12.2002 - 09.2003
B.Sc. - Pharmacy
Mansoura University
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