REDAB MASSOUD

Lead media operations and communications for global tournaments including WTA, ATP, Premier Padel, and DIP.
- Oversaw press conferences, interviews, player media schedules, and digital content coordination.
- Managed media accreditation, press logistics, and VIP protocols.
- Collaborated with international agencies and sponsors to align PR strategies and brand messaging.
- Produced bilingual press releases, media kits, and social content.
- Strengthened media partnerships and expanded coverage reach across platforms.
- Contributed to digital transformation and fan engagement through social media campaigns.
- Collaborated with the 3-2-1 Qatar Olympic and Sports Museum on developing the Qatar Tennis Museum initiative, contributing historical content, media assets, and event documentation.
- Led the development and activation of Fan Zones during major tournaments, creating immersive on-ground experiences that engaged diverse audiences and enhanced event atmosphere.
- Managed sponsorship activations and maintained strong relationships with local and international partners, ensuring brand visibility, on-site presence, and strategic integration throughout events.

• Expanded client base by consistently researching and identifying new business opportunities.
• Coordinated with finance department on budgeting matters related to business growth activities such as travel expenses or event sponsorships.
• Evaluated competitor offerings through research to identify unique selling points that differentiate our products/services in the market.
• Collaborated with marketing team to create targeted campaigns that generated interest and leads from potential clients.

• Assisted call-in customers with questions and orders.
• Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
• Maintained a high level of product knowledge to effectively assist customers with accurate information and recommendations.

• Delivered accurate and timely news updates, providing viewers with reliable information on current events.
• Represented the network at public events, promoting brand visibility and fostering goodwill within the community.