Reece Alford
Boise,ID
Summary
Dedicated Digital Operations Specialist with a background in sales and a keen focus on digital advertising technology and campaign management. Experienced in navigating Google Ads Manager, interpreting Google Analytics reports, and implementing effective digital strategies. Proven ability to collaborate with clients and internal teams to optimize campaign performance and achieve business objectives.
Dynamic professional with over a year of Digital Operations experience, eager to expand expertise in digital advertising technology. Transitioned into the field at Adams Publishing Group and quickly adapted and collaborated with seasoned industry experts to cultivate a robust skill set. Now seeking to leverage comprehensive knowledge in Digital Ad Tech Specialist role to drive impactful digital campaigns and contribute to organizational success.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Operations Specialist
Adams Publishing Group
09.2023 - Current
- Manage digital advertising orders across multiple states including Wyoming, Montana, Utah, Oregon, Washington, and Idaho using Google Ads Manager
- Collaborate closely with clients to understand campaign objectives, analyze performance metrics, and optimize strategies to maximize ROI
- Attend client meetings to present campaign reports and provide strategic recommendations based on data-driven insights
- Facilitate training sessions on fulfillment platforms to streamline operational processes and ensure campaign delivery excellence.
Sales Representative
Adams Publishing Group
08.2023 - 10.2023
- Established new territory for digital advertising sales, engaging with local business networks and industry associations such as Meridian Chamber and Business Networking International
- Cultivated strong client relationships, effectively communicating advertising solutions and driving revenue growth.
- Met with over 100 potential clients to discuss digital solutions that could help them improve their overall marketing.
Education
Bachelor of Science in Advertising -
University of Idaho
Moscow, ID05.2022
Skills
- Proficient in Microsoft Excel, Word, and PowerPoint for data analysis and presentation
- Skilled in navigating various digital ad tech platforms including Google Ads Manager and Google Analytics
- Experienced in campaign management and optimization, with a strong understanding of digital advertising metrics and trends
- Effective communicator and team player, adept at client relationship management and cross-functional collaboration
Certification
- Google Ads
- Google Analytics
References
Available upon request
Projects
Creative Projects, Applied creative solutions to enhance campaign effectiveness, including personally contributing to the creation of HTML5 banner ads, programmatic display ads, and video content tailored for CTV and OTT platforms. Collaborated closely with creative teams and clients to ensure alignment with campaign objectives and brand guidelines, resulting in impactful digital advertising initiatives. Email Database Management and Optimization, Managed contests and giveaways within the Second Street email database system, optimizing email scheduling to maximize engagement and response rates. Utilized data analytics to refine email campaigns, contributing to increased subscriber interaction and brand visibility.
Timeline
Digital Operations Specialist
Adams Publishing Group
09.2023 - Current
Sales Representative
Adams Publishing Group
08.2023 - 10.2023
Bachelor of Science in Advertising -
University of Idaho
Similar Profiles
Kiley HenkinsKiley Henkins
Multimedia Account Executive at Adams Publishing Group LLCMultimedia Account Executive at Adams Publishing Group LLC
Emma HearronEmma Hearron
Multi Media Account Executive at Adams Publishing Group LLCMulti Media Account Executive at Adams Publishing Group LLC
Jake FriedrichsJake Friedrichs
Multimedia Account Executive at Adams Publishing Group LLCMultimedia Account Executive at Adams Publishing Group LLC