Reece Robinson
Albuquerque,NM
Summary
Accomplished General Sales Manager at Rich Ford Sales, adept in leveraging DMS systems and fostering leadership to drive team success. Excelled in optimizing sales processes and enhancing profitability, consistently surpassing sales targets. Skilled in cultivating high-performing teams and strategic market analysis, achieving significant revenue growth and customer satisfaction. Proficient, knowledgeable, experienced, and confident in all aspects of a used vehicle department and operation. Completely ready and primed to hustle and grow the business to new volume and gross levels.
Overview
22
22
years of professional experience
Work History
General Sales Manager
Rich Ford Sales
01.2013 - 08.2023
- Responsible for all sales of new and used vehicles.
- Averaged 200+ new units per month. Averaged 150+used retail units per month.
- Handled all used car sales from retail to wholesales.
- Purchases used vehicle inventory via, trades, service drive, street purchases, auctions, wholesalers and dealer to dealer.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Developed and implemented comprehensive salesperson training program.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Analyzed market trends to adjust sales forecasts accordingly, ensuring inventory levels met fluctuating demand patterns.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Used Vehicle Director
Larry H Miller Toyota Albuquerque
11.2010 - 12.2012
- Operated the used vehicle department daily.
- Maintained the second best Larry Miller used vehicle department for 2 years.
- Attended all Larry Miller Used Vehicle training courses.
- Responsible for all purchasing and selling used vehicles. Responsible for all aspects of the department. From cleared to sold, retail or wholesale.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Reduced operational risks while organizing data to forecast performance trends.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Assistant Manager/Closer/F and I Manager
Rich Ford Sales
05.2003 - 09.2010
- Managed over 30 sales professionals.
- Made and received over 100 calls per day.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
Professional Sales Representative
Rich Ford Sales
12.2001 - 05.2003
- Maintained the #2 Sales Professional from date of hire.
- Enhanced product knowledge, attending regular training sessions and staying updated on industry trends.
- Developed customized presentations tailored to individual client needs, resulting in increased conversion rates.
- Provided exceptional customer service, addressing concerns promptly and maintaining open lines of communication throughout the sales process.
- Achieved top performer status within the team consistently through dedication to meeting objectives while upholding company values.
- Exceeded sales targets consistently by actively prospecting for new leads and closing deals.
- Utilized CRM systems effectively for tracking leads, managing client information, and reporting progress to management.
- Implemented a consultative selling approach that focused on understanding customer needs and providing tailored solutions, increasing overall customer satisfaction.
- Built strong relationships with clients for repeat business and customer satisfaction.
Education
Bachelor Equivalent - Automotive General Management
NCM Institute
Kansas City, MO07.2018
No Degree - Business Management
Cochise College
Douglas, AZ05.2002
High School Diploma -
Tombstone High School
Tombstone, AZ05.1998
Skills
- Familiar with V-Auto, ACV, Lot Walk, Auto trader, Provision, Conquest
- Proficient with DMS systems, DealerTrac, ADT, PBS, Reynolds and Reynolds, Dealer Socket and Drive Centric
- Confident in hand selling and purchasing
- Local familiarity of wholesalers, auctions and dealers
- Leadership and team building
- Team Development
- Sales Development
- Sales Leadership
- Price Structuring
- Profitability improvement
- Sales Presentations
- Competitive Analysis
- Sales process optimization
- Marketing support
- Regulatory understanding
Accomplishments
Maintained over a %45 market share in new vehicle sales for 10+ years.
#1 used vehicle department in NM and PHX region (according to Ford Motor Company Stats).
Maintained the highest total gross average in 2 different Dealer 20 groups for over 8 years.
Ranked Top 10 Certified Ford Used vehicle sales nationally for over 8 years. #1 Certified Ford Used vehicle sales in the PHX region for over 8 years. (according to Ford Motor Company Stats).
Top 100 dealer nationally, recognized by Ford Motor Company for 10+ years.
Maintained Green or passing customer satisfaction scores over %90 of the time for more than 6+ years.
Timeline
General Sales Manager
Rich Ford Sales
01.2013 - 08.2023
Used Vehicle Director
Larry H Miller Toyota Albuquerque
11.2010 - 12.2012
Assistant Manager/Closer/F and I Manager
Rich Ford Sales
05.2003 - 09.2010
Professional Sales Representative
Rich Ford Sales
12.2001 - 05.2003
Bachelor Equivalent - Automotive General Management
NCM Institute
No Degree - Business Management
Cochise College
High School Diploma -
Tombstone High School
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