Reed Osell
Richfield,MN
Summary
A talented sales executive with the ability to sell across multiple segments, adapt to changing conditions and markets, onboard and train new hires, and quickly learn new products and processes.
Overview
10
10
years of professional experience
Work History
Sales Executive
Restaurant Technologies Inc.
Minneapolis, MN
09.2019 - Current
- Experience in multi-segment selling, including Independent, Retail, Hospitality/Education/Foodservice, Multi-location, and more
- Maintained sales plan YoY resulting in 200+ new inks with 1-5 year commitments
- Experience in creating and developing GTM plans in local markets, including researching prospects, developing a call list, and executing meetings with prospects
- Extremely well versed in product knowledge, resulting in the ability to conduct surveys, train customers on our systems, and help customer troubleshoot service and issues
- Extremely knowledgeable in my local market's industry, including chefs, owners, hospitality groups, and more
- Maintained a steady presence within a professional networking group to stay up to date on market vendors, new restaurants, and more
- Well versed on internal systems including Salesforce CRM, TOM, TOMCAT, and more
- Facilitated multiple occurrences of new hire onboarding for my team, including in field training with new reps, training on internal systems and software, educating on product knowledge, and helping new hire navigate internal resources and staff within the organization
- Maintained ongoing coaching and support for newer reps including taking part in huddle calls, providing on call help with Salesforce/CLM, and working through unique customer and prospect situations
- Fostering a great relationship with my local depot, including depot leadership and technicians
- Volunteered to contribute in multiple rollouts of new internal systems such as Salesforce CRM, CPQ, and most recently, the merger of CLM into Salesforce
Territory Sales Manager
Castle Danger Brewery
Greater Twin Cities - Minneapolis/St. Paul, Minnesota
02.2018 - Current
- Serviced 120 customer accounts every month while devoting significant energy to prospecting new leads.
- Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 55% by volume in 2018.
- Applied relationship-driven strategies to lock in annual sales worth more than $1.1 million in yearly revenue, and growing.
- Tracked changing product lines to effectively meet dynamic market demands.
- Monitored trends in customer buying habits, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Created route plans every week outlining which clients were to be seen, and which objectives to prioritize for each client.
- Managed and trained a team of Brand Ambassadors who represented our product through various types of events.
- Provided recommendations to promote brand effectiveness and product benefits, resulting in securing 97 new long-term accounts in 1.5 years.
- Maintained or exceeded all sales goals and product mix goals set out by sales team leader.
Sales Representative
Excelsior Brewing Co
Excelsior, Minnesota
12.2014 - 01.2018
- Responsible for maintaining growing Excelsior Brewing's highest volume footprint, which included 350+ accounts
- Responsible for growing and maintaining Excelsior Brewing's out state markets in southern Minnesota, including Mankato, Rochester, and Winona.
- Conducted 30+ sales calls per week including cold calls and follow ups
- Maintain thorough communication with wholesale representatives on a weekly basis.
- Conduct quarterly and annual meetings with wholesalers updating them on Excelsior Brewing's portfolio, sales projections, and sales goals.
- Merchandise on and off premise accounts to maximize sales potential
- Maintain relationships with customers by following up on purchases, suggesting new products, and inform them about promotions and upcoming events.
- Drive sales through existing customers by organizing promotions and features through both the on premise and off premise, including beer of the months, beer dinners, tap takeovers, samplings, server incentives, and more.
- Working knowledge of draught line components including faucet and coupler assembly and disassembly, and diagnosing pouring issues.
- Working knowledge of Salesforce CRM including, entering sales calls, maintaining account and customer lists, updating new contacts, maintaining and growing opportunity pipeline, creating call and opportunity pipeline reports, and more.
Environmental Assistant
Carver County
Chaska, MN
06.2014 - 11.2014
- Using CRM, OnBase, and Excel to index and correct permits and property transfers - Assist in soil verification tests within the septics division as well as onsite inspections
- Utilizing ArcGIS in the field during inspections and soil verifications
- Review homeowner septic system designs for accuracy - Assist in the collection and sorting of residential household chemicals, electronics, and recyclables at the Carver County Environmental Center
- Educate Carver County residents about CC recycling program - Check-in and process haulers at County Compost site.
Education
Bachelor of Arts - Environmental Studies Management/Global Business
St. John's University
Collegeville2014
Normandale Community College
Bloomington, Minnesota2011
Skills
- Strong interpersonal skills
- Energetic and driven
- Excellent communication skills
- Powerful negotiator
- Organized
- Relationship Builder
- In-depth knowledge of Salesforce
- Detail-oriented data analysis
- Sales and contact reports
- Analytical problem solver
Timeline
Sales Executive
Restaurant Technologies Inc.
09.2019 - Current
Territory Sales Manager
Castle Danger Brewery
02.2018 - Current
Sales Representative
Excelsior Brewing Co
12.2014 - 01.2018
Environmental Assistant
Carver County
06.2014 - 11.2014
Bachelor of Arts - Environmental Studies Management/Global Business
St. John's University
Normandale Community College
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