Reed Walker

Clients: Johnson&Johnson, Boehringer Ingelheim Pharmaceuticals, GlaxoSmithKline, Pfizer

• Served as a subject matter expert in analytics technology and reporting, leading website and media reporting initiatives for clients.
• Directed digital reporting strategies for new website launches and updates, focusing on measurement frameworks to optimize user journeys and drive primary KPIs.
• Utilized data-driven analysis to recommend landing page and website optimizations, enhancing user experience and performance.
• Collaborated with agency partners to integrate paid media and paid search data into Adobe Analytics for comprehensive reporting.
• Contributed to the development of demand models by integrating organic search data via Google API with proprietary datasets from IQVIA.

Clients: Pfizer, Bose Audio, MD Anderson Cancer Center, American Woodmark Corporation

• Piloted digital experience reporting program with Adobe Analytics Workspace, A4T, and Google Analytics, building tailored reporting infrastructure for client requirements.
• Developed Exploratory Data Analysis & Measurement Framework by taking an in depth look into the client’s website and analyzing the users path to conversion.
• Using findings from the EDA, developed a full-funnel A/B & Multivariate testing program to be scheduled and run throughout the fiscal year.
• Ran the Adobe Target A/B and Multivariate testing program recommending testing ideas to increase conversion for the client’s primary and tertiary success metrics.
• Developed and leveraged custom JavaScript/jQuery code to create customized experiences for A/B testing on the website.
• Deployed website tagging solutions through Adobe Launch, Tealium iQ, and Google Tag Manager.
• Used Web Development Tools Such as ObservePoint, Tealium Environment Switcher, Omnibug, WASP and Adobe Experience Platform Debugger to troubleshoot and QA various implementations.

Client: United States Marine Corps

• Architected extensive Integrated Reporting System by using various tools such as Data Studio, Business Objects, Big Query and SheetGo.
• Ran SQL queries in Marketing Prod Database to join datasets and extract large CSV files to be used for analysis.
• Analyzed and manipulated raw data files in Excel, Google Sheets and Google Big Query.
• Presented and trained various teams on how to use newly developed reporting systems. Optimized & tailored reporting systems for the use of 56 Marine recruiting stakeholders including all 48 USMC recruiting stations.
• Developed and presented studies to assist with recruitment planning including: Lead-to-Contract Lag Analysis, Propensity Models, Geospatial Analysis & Historical Benchmarking.

• Create monthly campaign performance reports for all single-channel and multi-channel campaigns
• Own data staging process for Programmatic & Paid Social Delivery & Performance reports
• Responsible for compiling campaign insights and recommendations to be reviewed with Account Managers
• Key contributor on Mavenlink (Project Management Software) and Salesforce (CRM) integration initiative
• Created overhead cost tool used to reconcile third party vendor expenses, software application costs, and other expenses
• Designed architecture for DMN's Mavenlink Insights database and revenue reporting dashboard
• Created API's to connect numerous software tools to DMN's project management platform

• Responsible for developing CRM (Salesforce) reports and Social Media Engagement Reports
• Provide analysis of Email Marketing Campaign performance and recommendations for optimization
• Manage Undergraduate Admissions Website updates
• Participate in Weekly Marketing Production Meetings to plan recruiting strategy, communication calendar and creative messaging
• Assist at Recruitment Events