REENA DE GUZMAN GARINGAN
Garden Grove
Summary
Business development leader with extensive experience in television networks, specializing in strategic partnerships and market analysis. Proven success in securing international collaborations that enhance content distribution and drive revenue growth. Skilled in negotiation and team leadership, fostering cross-cultural relationships to achieve significant results in digital media.
Overview
24
24
years of professional experience
Work History
Business Development & Strategic Content Partnerships
GMA Network, Inc.
01.2019 - 01.2024
- Company Overview: Philippines
- Opened new business in the digital space for various business units.
- Secured funding and forged international partnerships in form of joint-ventures, collaborations and co-productions (e.g. Amazon Prime Video (US), Netflix (SEA), IQiyi (SEA), Viu (SEA and MENA) and Etisalat (MENA).
- Philippines
Vice President, International Distribution
Jungo Media
01.2016 - 01.2019
- Company Overview: USA
- Responsible for international partnerships, commercial negotiations and distribution of JungoTV channels across all platforms as a complete solution for cable, satellite and telecommunication companies.
- Forged partnerships with the TV networks in the Philippines and delivered 20 international live TV and video on demand( channels for an over-the-top (OTT) mobile app called OONA TV via Telekom Indonesia.
- Created, aggregated and acquired content to develop full linear channels and video-on-demand (VOD) service for worldwide reach.
- USA
Vice President, Media Convergence
Globe Telecom
01.2014 - 01.2016
- Company Overview: Philippines
- Fulfilled the vision of providing an audio and video experience to mobile users through acquisition of various genres including the integrated partnership deal with The Walt Disney Company and sports, music and lifestyle content providers.
- Philippines
First Vice President, Head of Sales & Business Development
TV5 International
01.2011 - 01.2014
- Company Overview: Philippines
- Set-up international sales for linear channels, syndication & advertising, and closed partnerships to name a few with Dish (US); Rogers, Shaw, Bell (Canada); OSN and DU (MENA), Docomo (Guam), etc.
- Philippines
Head, International Sales & Distribution
ABS - CBN Broadcasting Corp.
01.2000 - 01.2011
- Company Overview: Philippines
- Set-up and developed the first content syndication business in the Philippines and one of the first in Asia Pacific.
- Distributed the first Philippine content to enter Africa, Eastern Europe and the rest of Asia (dubbed in foreign languages).
- Philippines
Education
Bachelor of Science - Tourism
UNIVERSITY OF THE PHILIPPINES
Skills
- Strategic and critical thinking
- Market analysis
- Customer relationship management
- Competitive analysis
- Team leadership
- Cross-cultural collaboration
- Business development
- Strategic partnerships
- Negotiation skills
- Research and analysis
- Leadership abilities
- Project management
- Team collaboration
- Effective communication
Languages
- English, Fluent
- Spanish, Fluent
- Filipino, Fluent
- French, Intermediate
Languages
English
Native/ Bilingual
Spanish
Full Professional
Filipino
Native/ Bilingual
References
References available upon request.
Timeline
Business Development & Strategic Content Partnerships
GMA Network, Inc.
01.2019 - 01.2024
Vice President, International Distribution
Jungo Media
01.2016 - 01.2019
Vice President, Media Convergence
Globe Telecom
01.2014 - 01.2016
First Vice President, Head of Sales & Business Development
TV5 International
01.2011 - 01.2014
Head, International Sales & Distribution
ABS - CBN Broadcasting Corp.
01.2000 - 01.2011
Bachelor of Science - Tourism
UNIVERSITY OF THE PHILIPPINES
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